Account-based Marketing Market

The Account-based Marketing Market is experiencing significant growth due to the increasing adoption of targeted marketing strategies. Key market drivers include the need for personalized customer experiences, the growing importance of customer relationship management (CRM), and the proliferation of marketing automation tools.

Opportunities for growth in the Account-based Marketing Market lie in integrating artificial intelligence (AI) and machine learning (ML) to enhance customer segmentation and personalization. Additionally, the expansion of Account-based Marketing solutions across various industries and the adoption of cloud-based deployment models are creating further growth opportunities.

Recent trends in the Account-based Marketing Market include the rise of omnichannel marketing campaigns, the adoption of predictive analytics to optimize targeting, and the increasing focus on measuring the return on investment (ROI) of Account-based Marketing initiatives. These trends indicate a shift towards data-driven, customer-centric marketing approaches that leverage technology to drive better business outcomes.

Figure 1: Account-based Marketing Market Size, 2025-2034 (USD Billion)

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

The Global Account-based Marketing Market Industry is projected to experience substantial growth over the coming years. With a market value anticipated to reach 16.4 USD Billion in 2024 and an impressive forecast of 115.2 USD Billion by 2035, the industry is on a robust upward trajectory. This growth is underpinned by a compound annual growth rate (CAGR) of 19.38% from 2025 to 2035, indicating a strong demand for account-based marketing solutions. These projections highlight the increasing recognition of account-based marketing as a vital strategy for businesses aiming to enhance their marketing effectiveness and drive revenue growth.

The Global Account-based Marketing Market Industry experiences a notable surge in demand for personalized marketing strategies. Companies increasingly recognize that tailored messaging resonates more effectively with target accounts. This shift towards personalization is expected to drive the market's growth, as businesses aim to enhance customer engagement and conversion rates. For instance, organizations utilizing account-based marketing strategies report up to 50 percent higher engagement rates compared to traditional methods. As a result, the Global Account-based Marketing Market is projected to reach 16.4 USD Billion in 2024, reflecting a growing emphasis on personalized approaches.

The Global Account-based Marketing Market Industry is witnessing a heightened focus on customer retention strategies. Businesses are increasingly aware that retaining existing customers is often more cost-effective than acquiring new ones. Account-based marketing facilitates stronger relationships with key accounts, fostering loyalty and repeat business. Companies that implement these strategies report a significant increase in customer lifetime value. This trend underscores the importance of nurturing existing relationships, which is expected to drive market growth as organizations prioritize retention efforts alongside acquisition strategies.

The Global Account-based Marketing Market Industry is experiencing rapid expansion due to the proliferation of digital marketing channels. As businesses increasingly shift their focus to online platforms, account-based marketing strategies are adapting to leverage these channels effectively. The rise of social media, email marketing, and content marketing provides marketers with diverse avenues to engage target accounts. This expansion allows for more comprehensive outreach and engagement strategies, ultimately driving market growth. The integration of digital channels into account-based marketing efforts is expected to contribute significantly to the industry's overall trajectory.

The Global Account-based Marketing Market Industry is significantly influenced by the growing adoption of data-driven marketing practices. Organizations are increasingly leveraging data analytics to inform their marketing strategies, allowing for more informed decision-making. This trend is evident as businesses utilize customer data to identify high-value accounts and tailor their marketing efforts accordingly. The ability to measure and analyze campaign performance in real-time enhances the effectiveness of marketing initiatives. As data-driven approaches gain traction, the market is poised for substantial growth, with projections indicating a rise to 115.2 USD Billion by 2035.

Technological innovations play a pivotal role in shaping the Global Account-based Marketing Market Industry. The integration of artificial intelligence, machine learning, and data analytics into marketing tools enhances the ability to identify and target high-value accounts effectively. These advancements allow marketers to analyze vast amounts of data, enabling them to craft more precise campaigns. For example, companies leveraging AI-driven insights can optimize their marketing strategies, leading to improved ROI. As these technologies continue to evolve, they are likely to propel the market forward, contributing to an anticipated CAGR of 19.38% from 2025 to 2035.

The Global Account-based Marketing Market is segmented into North America, Europe, APAC, South America, and MEA. North America is the largest region in terms of revenue, accounting for over 40% of the global market in 2023.

The region is expected to continue to dominate the market over the forecast period, driven by the presence of many Fortune 500 companies and the increasing adoption of Account-based Marketing strategies. Europe is the second-largest region in terms of revenue, accounting for over 30% of the global market in 2023.

The region is expected to grow at a CAGR of over 18% over the forecast period, driven by the increasing adoption of Account-based Marketing strategies by businesses in the region. APAC is the third-largest region in terms of revenue, accounting for over 20% of the global market in 2023.

The region is expected to grow at a CAGR of over 20% over the forecast period, driven by the increasing adoption of Account-based Marketing strategies by businesses in the region. South America and MEA are the smallest regions in terms of revenue, accounting for less than 10% of the global market in 2023.

However, these regions are expected to grow at a CAGR of over 15% and 18%, respectively, over the forecast period, driven by the increasing adoption of Account-based Marketing strategies by businesses in the regions.

Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

Major players in the Account-based Marketing Market constantly strive to gain a competitive edge by offering innovative solutions, strategic partnerships, and tailored offerings.

The Account-based Marketing Market has witnessed collaborations, acquisitions, and product launches to maintain a strong foothold. Leading Account-based Marketing Market players focus on expanding their global presence, enhancing their product capabilities, and customizing solutions to meet diverse customer needs.

The Account-based Marketing Market development landscape is expected to remain competitive as companies invest in research and development to stay ahead.

As a leading player in the Account-based Marketing Market, Salesforce offers a comprehensive suite of customer relationship management (CRM) and marketing automation solutions.

The company's Salesforce Marketing Cloud is specifically designed to support Account-based Marketing initiatives, enabling businesses to target and engage high-value accounts effectively.

With a focus on personalization, automation, and data-driven insights, Salesforce helps organizations achieve improved customer engagement, conversion rates, and revenue growth.

The company's strong brand reputation, extensive customer base, and ongoing innovation make it a formidable competitor in the Account-based Marketing Market.

One of the key competitors in the Account-based Marketing Market is Oracle. With its Oracle Marketing Cloud, the company provides a range of solutions tailored to Account-based Marketing.

Oracle's strength lies in its ability to integrate marketing data with CRM and enterprise resource planning (ERP) systems, allowing businesses to gain a holistic view of their customers.

The company's focus on data analytics and customer segmentation enables organizations to identify and prioritize target accounts, personalize marketing campaigns, and measure the impact of their efforts.

Oracle's extensive industry experience, global presence, and commitment to customer success make it a significant player in the Account-based Marketing Market.