Global Account Based Marketing Research Report: By Service Type (Platform as a Service, Managed Services, Consulting Services), By Deployment Model (On-Premises, Cloud-Based, Hybrid), By End User (B2B Companies, Marketing Agencies, Sales Organizations), By Size of Enterprise (Small Enterprises, Medium Enterprises, Large Enterprises) andBy Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035.

Account Based Marketing Overview

As per MRFR analysis, the Account Based Marketing Size was estimated at 4.2 (USD Billion) in 2023.The Account Based Marketing Industry is expected to grow from 4.79(USD Billion) in 2024 to 20.0 (USD Billion) by 2035. The Account Based Marketing CAGR (growth rate) is expected to be around 13.88% during the forecast period (2025 - 2035).

Key Account Based Marketing Trends Highlighted

The Global Account Based Marketing (ABM) market is experiencing significant growth driven by the increasing need for businesses to enhance customer targeting and improve sales efficiency. Companies are focusing on personalized marketing strategies that resonate with specific accounts. This shift is largely due to the growing demand for ROI-driven marketing initiatives. Businesses recognize that traditional broad marketing campaigns often fall short in targeting the right customers.

The rise of digital tools and technologies that facilitate ABM strategies has further contributed to this trend, allowing for better analytics and more effective engagement with potential clients.Opportunities are emerging as organizations seek to adopt sophisticated data analytics and account intelligence solutions. With advancements in technology, businesses can leverage artificial intelligence and machine learning to enhance their ABM strategies. By analyzing customer behavior and preferences, companies can tailor their marketing efforts, creating more profound engagements that lead to conversions. Developing partnerships with data providers and technology companies present additional avenues for expanding ABM capabilities.

Moreover, growing interest in integration with sales and marketing operations opens the door for companies that specialize in providing comprehensive ABM solutions.Recent trends indicate a shift towards greater collaboration between sales and marketing teams in implementing ABM strategies. This collaboration enhances communication and ensures that both teams are aligned on goals and targets. Additionally, an increasing number of companies are investing in training their personnel to effectively use ABM tools and methodologies. The focus on technology-driven platforms that automate and optimize account targeting is becoming more prevalent. Overall, the landscape for account-based marketing is evolving, shaped by technological advancements and changing consumer behavior, and it presents promising avenues for future growth and innovation.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Account Based Marketing Drivers

Growing Demand for Personalization in Marketing

The Global Account Based Marketing Industry is witnessing an unprecedented shift towards personalized marketing strategies. Businesses are increasingly recognizing the value of implementing account-based marketing (ABM) initiatives that allow them to tailor their outreach and messaging to specific accounts or customer segments. This personalized approach enhances customer engagement and fosters stronger relationships, thereby driving growth in the Global Account Based Marketing.In today's competitive landscape, marketers are leveraging advanced data analytics and customer insights to create highly targeted campaigns. By focusing their resources on high-value accounts, organizations are not only maximizing their marketing budget but also increasing their overall return on investment (ROI). As more companies adopt this targeted approach, the demand for account-based solutions is expected to soar, contributing significantly to the market's expansion.

Advancements in Technology and Data Analytics

Technological advancements, particularly in data analytics and artificial intelligence, are transforming the way businesses engage with their customers. The Global Account Based Marketing Industry is benefiting from innovative tools that enable companies to track customer behavior, preferences and buying patterns. These insights allow for more precise targeting of accounts, which enhances the effectiveness of marketing campaigns. As technology continues to evolve, businesses have access to a plethora of data-driven strategies that significantly enhance their account-based marketing efforts.This ongoing innovation is a key driver of growth within the market.

Increasing Competition in Various Industries

With the increase in competition across various industries, businesses are under pressure to adopt more effective marketing strategies to differentiate themselves. The Global Account Based Marketing Industry sees organizations leveraging account-based marketing to stand out in crowded markets. By concentrating on targeted accounts, businesses can allocate resources more effectively and engage potential customers on a deeper level. This focus addresses the unique needs and pain points of specific accounts, driving customer loyalty and ultimately contributing to market expansion.As competition grows, the adoption of account-based strategies will become increasingly paramount.

Account Based Marketing Segment Insights

Account Based Marketing Service Type Insights

The Global Account Based Marketing, particularly within the Service Type segment, is poised to experience considerable growth, driven by emerging technologies and increasing demand for personalized marketing strategies targeting specific accounts. By 2024, the market is expected to be valued at 4.79 USD Billion, providing a robust foundation for ongoing expansion. Among the various classifications under this segment, Platform as a Service holds a significant role, with a value of 1.44 USD Billion in 2024, rising to 6.04 USD Billion by 2035. This service type stands out due to its ability to deliver scalable solutions and flexible infrastructure that organizations require to optimize their account-based strategies effectively.

Managed Services emerge as a dominant force within the market, boasting a valuation of 2.25 USD Billion in 2024, with projections showing growth to 10.12 USD Billion by 2035. This service type is crucial as it allows companies to offload operational responsibilities and focus on core business strategies while leveraging expertise in account-based marketing. Furthermore, Managed Services provide essential support in data management and campaign execution, thus enhancing the overall effectiveness of account-based initiatives, which is reflected in its majority holding in the market.Consulting Services also play a notable role within the Global Account Based Marketing, valued at 1.1 USD Billion in 2024 and expected to grow to 3.84 USD Billion by 2035. This segment supports organizations in strategizing and aligning their marketing efforts with business objectives, making it an important resource for companies entering the account-based space. The consulting services facilitate bespoke solutions tailored to unique market dynamics, thereby ensuring companies can remain competitive and relevant.

As such, all these service types contribute to the evolving landscape of account-based marketing. The trends indicate that the growth is reinforced by the rise in demand for personalized client interactions and data-driven decision-making. Opportunities abound, particularly in addressing the challenges faced by businesses in implementing effective account-based strategies. By understanding the dynamics of the Global Account Based Marketing revenue and the intricacies of its segmentation, firms are positioned to harness these insights to capture new market shares and enhance service offerings effectively. Overall, the Service Type segment represents a vital component of the Global Account Based Marketing industry, reflecting its potential to adapt to changing market demands and technological advancements, shaping the future landscape of account-based marketing.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Account Based Marketing Deployment Model Insights

The Deployment Model segment of the Global Account Based Marketing presents a diverse landscape, with an overall market forecasted to and growing further as the demand for tailored business solutions escalates. As organizations increasingly recognize the value of targeted account strategies, various deployment models are emerging, including On-Premises, Cloud-Based, and Hybrid solutions. The Cloud-Based model is gaining traction due to its scalability and flexibility, catering to the needs of businesses looking for cost-effective solutions without extensive infrastructure investments.

On the other hand, the On-Premises model offers enhanced security for companies that prioritize data privacy and control, appealing particularly to sectors like finance and healthcare. The Hybrid model combines the advantages of both, providing businesses with the ability to leverage cloud capabilities while maintaining critical data on-premises. As a result, the Global Account Based Marketing by Deployment Model plays a crucial role in influencing market growth, driven by the evolving digital landscape and increasing demand for personalized marketing strategies.The emerging trends indicate a promising future for these deployment models, reflecting the dynamic nature of the Global Account Based Marketing industry.

Account Based Marketing End User Insights

The Global Account Based Marketing is expected to reflecting a growing interest in targeted marketing strategies among various end users. This market comprises important players like B2B Companies, Marketing Agencies, and Sales Organizations, each contributing significantly to the market dynamics. B2B Companies represent a major holding in this market, utilizing account-based marketing techniques to enhance customer engagement and drive conversion rates effectively. Marketing Agencies play a crucial role by offering specialized services that tailor strategies to meet client needs, thereby optimizing marketing outcomes.

Sales Organizations are equally vital as they adopt account-based approaches to focus on high-value clients, leading to improved sales efficiency and revenue growth. The increasing demand for personalized experiences and data-driven strategies drives market growth, while challenges such as data privacy regulations and technological integration remain pertinent. The continuous evolution of customer expectations presents notable opportunities for innovation and differentiation in the Global Account Based Marketing, allowing these end users to leverage significant market data and statistics for strategic advantage.

Account Based Marketing Size of Enterprise Insights

The Global Account Based Marketing has shown substantial growth, with a market value expected to rising considerably over the following years. Each segment within the Size of Enterprise classification contributes uniquely to the overall market dynamics. Small Enterprises are increasingly recognizing the importance of personalized marketing strategies, thereby driving a notable demand for tailored account-based solutions. Medium Enterprises, often blessed with more resources, are adopting advanced account-based strategies to enhance customer engagement and retention metrics, corroborating their significance in this landscape.

Large Enterprises dominate the Global Account Based Marketing due to their ability to invest in sophisticated technologies and data analytics, enabling them to achieve greater personalization in their marketing efforts. Overall, these insight-driven strategies are shaping the Global Account Based Marketing landscape, propelled by rapid technological advancements and evolving customer expectations that prioritize engagement and relationship building. The market growth is further supported by emerging trends such as automation and AI integration in account-based marketing, which are expected to offer substantial opportunities for evolution in the industry.

Account Based Marketing Regional Insights

The Global Account Based Marketing demonstrates significant variation across its regional segments, with North America leading in market share. In 2024, North America is valued at 2.1 USD Billion and is projected to reach 8.6 USD Billion by 2035, highlighting its dominant position with a majority holding due to advanced technology adoption and high demand for personalized marketing solutions. Europe follows with a valuation of 1.2 USD Billion in 2024, expected to grow to 5.0 USD Billion, reflecting its importance in the development of strategic account management practices.APAC, initially valued at 0.9 USD Billion in 2024, to 3.6 USD Billion by 2035, showcasing a significant growth trajectory driven by increasing digitalization and a surge in market competition. South America and MEA are at 0.35 USD Billion and 0.24 USD Billion in 2024, respectively, reaching 1.5 USD Billion and 1.3 USD Billion by 2035, representing emerging opportunities tied to improving business environments and technological advancements. Each region presents unique challenges and opportunities, influencing the Global Account Based Marketing data, with the dynamics in these areas shaping industry strategies and future growth.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Account Based Marketing Key Players and Competitive Insights:

The Global Account-Based Marketing (ABM) Market has seen significant growth as organizations seek more personalized approaches to engage clients and prospects. This strategic approach focuses on creating targeted campaigns designed to resonate with specific accounts rather than a broader audience. As businesses increasingly recognize the value of aligning sales and marketing efforts to maximize results, competitive insights are essential for understanding the players in this dynamic field. Companies in the ABM space are leveraging advanced technologies, data analytics, and customer insights to enhance their offerings and drive engagement, positioning themselves effectively in a marketplace defined by rapid innovation and evolving customer expectations.

HubSpot has established a strong foothold in the Global Account-Based Marketing Market by providing an integrated platform that combines inbound marketing, sales, and service tools tailored for account-based strategies. The company’s strengths lie in its user-friendly interface and robust marketing automation capabilities, which empower businesses to execute targeted campaigns efficiently. HubSpot's CRM system supports seamless alignment between sales and marketing teams, enhancing collaboration and enabling personalized outreach that resonates with decision-makers within key accounts.

With a focus on providing comprehensive analytics and reporting features, HubSpot enhances its clients' ability to track engagement and assess the effectiveness of their ABM campaigns, making it a vital player in this competitive landscape.6sense is another noteworthy contributor to the Global Account-Based Marketing Market, distinguished by its emphasis on predictive intelligence and data-driven decision-making. The company offers an innovative platform that utilizes AI and analytics to identify and prioritize accounts based on intent data, enabling organizations to engage effectively with potential customers.

One of 6sense's key strengths is its ability to integrate with existing marketing and sales technology stacks, fostering seamless collaboration across departments. The platform's insights into buyer behavior empower marketing teams to craft highly personalized campaigns that align with the specific needs and timing of target accounts. Through continuous enhancement of its features and functionalities, 6sense remains a formidable competitor, helping businesses optimize their ABM strategies and achieve greater ROI.

Key Companies in the Account Based Marketing Include:

• HubSpot


• 6sense


• Oracle


• Marketo


• Adobe


• Terminus


• InsightSquared


• Engagio


• Demandbase


• LinkedIn


• Salesforce


• Pardot


• Clearbit


• Mintigo


• Bombora

Account Based Marketing Industry Developments

In recent developments within the Global Account Based Marketing (ABM) Market, companies such as HubSpot, 6sense, and Salesforce have increasingly focused on enhancing their ABM capabilities through innovative technologies and integrations. HubSpot has released updates aimed at improving user experience and personalization, while 6sense has expanded its market presence through strategic partnerships.

Meanwhile, Salesforce has been enhancing its analytics capabilities to empower users with deeper insights into customer behavior. Notably, the acquisition of Terminus by a major player in the marketing technology space has raised expectations around integrated solutions in ABM, further intensifying competition. Additionally, Adobe and Oracle are making strides in incorporating AI into their ABM tools, which is anticipated to shift market dynamics significantly by automating campaign optimization and targeting. Marketo, part of Adobe, continues to enhance its offerings to retain a strong position. Overall, growth in market valuation for these companies is expected to drive innovation and efficiency, making ABM strategies more effective and accessible for organizations across sectors.

Account Based Marketing Segmentation Insights

1. Account Based Marketing Service Type Outlook




1. Platform as a Service


2. Managed Services


3. Consulting Services

1. Account Based Marketing Deployment Model Outlook




1. On-Premises


2. Cloud-Based


3. Hybrid

1. Account Based Marketing End User Outlook




1. B2B Companies


2. Marketing Agencies


3. Sales Organizations

1. Account Based Marketing Size of Enterprise Outlook




1. Small Enterprises


2. Medium Enterprises


3. Large Enterprises

1. Account Based Marketing Regional Outlook




1. North America


2. Europe


3. South America


4. Asia Pacific


5. Middle East and Africa