Wheat Germ Market is predicted to reach USD 1,354.98 million at a CAGR of 3.68% during the forecast period 2023-2032

Wheat Germ Market Highlights

Wheat germ is the tiny, nutrient-rich interior of a wheat kernel. It makes up just around 2.5% of the kernel's weight but is packed with a long list of health benefits. Moreover, several critical elements, such as vitamin e, folate (folic acid), phosphorus, thiamine, zinc, and magnesium, as well as essential fatty acids and fatty alcohols, are abundant in wheat germ. It is an excellent fibre source.

Moreover, the large pool of people suffering from cardiovascular disease coupled with the increasing benefits associated with its consumption is likely to boost its market growth in the upcoming years. For instance, according to the Centers for Disease Control and Prevention, in the United States, heart disease is the leading cause of death for both sexes and for members of most racial and ethnic groups. Cardiovascular disease claims one life in the United States every 33 seconds. In the United States, heart disease claimed the lives of about 695,000 persons in 2021, accounting for 1 in 5 fatalities. As a part of this, studies have demonstrated that consuming whole grain wheat and wheat germ on a regular basis can lower risk factors for coronary heart disease and improve the overall health of the cardiovascular system. LDL cholesterol is oxidized cholesterol, which causes it to swell in the arteries and veins. This is a typical symptom and a stroke and heart attack risk factor. Wheat germ boosts the amount of dietary fibre in a person's diet, which has also been connected scientifically to a decrease in heart disease..

Wheat germ is the tiny, nutrient-rich interior of a wheat kernel. It makes up just around 2.5% of the kernel's weight but is packed with a long list of health benefits. Moreover, several critical elements, such as vitamin e, folate (folic acid), phosphorus, thiamine, zinc, and magnesium, as well as essential fatty acids and fatty alcohols, are abundant in wheat germ. It is an excellent fibre source.

Moreover, the large pool of people suffering from cardiovascular disease coupled with the increasing benefits associated with its consumption is likely to boost its market growth in the upcoming years. For instance, according to the Centers for Disease Control and Prevention, in the United States, heart disease is the leading cause of death for both sexes and for members of most racial and ethnic groups. Cardiovascular disease claims one life in the United States every 33 seconds. In the United States, heart disease claimed the lives of about 695,000 persons in 2021, accounting for 1 in 5 fatalities. As a part of this, studies have demonstrated that consuming whole grain wheat and wheat germ on a regular basis can lower risk factors for coronary heart disease and improve the overall health of the cardiovascular system. LDL cholesterol is oxidized cholesterol, which causes it to swell in the arteries and veins. This is a typical symptom and a stroke and heart attack risk factor. Wheat germ boosts the amount of dietary fibre in a person's diet, which has also been connected scientifically to a decrease in heart disease..

Market Synopsis

According to the MRFR analysis, the global White Germ market size is projected to reach USD  1,354.98 million by 2032 at a CAGR of 3.68%.

The rising popularity of gluten-free diets and alternative flours has led to a boom in the market for wheat germ oil, flour, and other wheat germ products. Wheat germ-based alternatives are growing in popularity as more people seek out wheat-free options due to gluten intolerance and sensitivity. People with celiac disease or non-celiac gluten sensitivity may have negative responses to gluten, a protein present in wheat and a number of other cereals. Consequently, the demand for gluten-free foods and drinks has increased across the board. For those seeking for a wheat replacement that doesn't compromise on flavour or nutrients, wheat germ is a great option since it's gluten-free. The food industry's data shows that demand for gluten-free options is on the rise. Our most current projections place the value of the Gluten-Free Products Market at USD 13.8 billion by the end of 2030, with a CAGR of 9.6%. For those who are sensitive to gluten, manufacturers have developed gluten-free alternatives. The rising prevalence of gluten sensitivity, changing consumer tastes, and an abundance of gluten-free options are all contributing to this expansion.

And wheat germ flour, among other alternative flours, is seeing increased demand. Gluten-intolerant people aren't the only ones who are discovering the benefits of alternative flours; health-conscious shoppers looking to add diversity and nutrients to their meals are also driving this trend. Wheat germ flour, because to its excellent nutritional value and distinctive taste character, is used in a wide variety of kitchen applications. It has been estimated that by 2028, the worldwide market for alternative flour would be worth USD 1.62 billion. The rising popularity of gluten-free and health-oriented goods, the popularity of alternative eating plans like the paleo and ketogenic diets, and the development of the organic food market are all contributing to this trend.

Also, more and more restaurants are switching to using alternative flours in their baked goods and other dishes. Gluten-free bread, pastries, and pasta are among the wheat germ-based items that restaurants, bakeries, and cafés are offering to their clients. This development not only makes wheat germ products more accessible, but also propels the industry forward by opening up opportunities for product development and more customer involvement. Market growth for wheat germ oil, flour, and other wheat germ products is being fueled in large part by the rising demand for gluten-free and alternative flour choices. Wheat germ products have emerged as a viable option as customers seek gluten-free alternatives and investigate other flour choices to satisfy their dietary preferences and health objectives. Demand for wheat germ-based goods is predicted to increase as the worldwide market for gluten-free and alternative flours continues to grow.

COVID-19 Impact on White Germ Market

The COVID-19 pandemic has had a significant impact on a number of businesses, including agriculture and the food and beverage sectors. This article analyses how the pandemic has affected wheat germ oil, flour, and other associated items, paying particular attention to producers and trade, supply and distribution, online and offline sales, pricing, and end users. We want to give a thorough knowledge of the difficulties these industries confront by analyzing the available information and market trends. Manufacturing operations for wheat germ oil, flour, and associated items were severely interrupted by the COVID-19 epidemic. Reduced staff availability and supply chain disruption were the results of lockdown procedures and social distance rules. Numerous industrial facilities were forced to either shut or run at reduced capacity. Order fulfilment was delayed as a result of the labour and transportation limitations, which also affected total manufacturing output. A study by the International Food Policy Research Institute claims that the pandemic caused a worldwide decline in wheat output of between 5 and 10% in 2020. According to data from the United States Department of Agriculture (USDA), the country's output of wheat flour fell by 5.4% in 2020 compared to the year before.

As a result of the pandemic's disruption of supply chains, it became difficult to provide wheat germ oil, flour, and other linked commodities to consumers as well as retail businesses. The increased demand for essential food items, as well as the resulting panic buying and hoarding, were the root causes of bottlenecks in the supply chain. As a consequence of restaurants, hotels, and other foodservice businesses going out of business, the need shifted from bulk packaging to smaller consumer-sized containers. This necessitated improvements to packaging and delivery strategies in order to accommodate the new demand. According to the National Grocers Association, the number of people shopping in supermarkets in the United States surged by 51% during the first few months of the pandemic. There may be a 6.7% decrease in the world supply of grain in 2021 as a consequence of interruptions that are connected to COVID-19, as stated by the International Food Policy Research Institute (IFPRI).

The restrictions that Covid-19 placed on both domestic and international trade had an impact on the importing and exporting of wheat germ oil, flour, and other related products. Travel restrictions, closures of international borders, and reduced cargo capacities at airlines and shipping companies all contributed to the logistical challenges that were experienced. The increase in the cost of goods as well as the lengthening of the transit times caused a disruption in the flow of commodities between countries and regions. According to projections made by the World Trade Organization (WTO), the pandemic would result in a 9.2 percent decrease in global commodities trade in the year 2020. According to projections made by the Food and Agriculture Organization (FAO), the amount of wheat and wheat flour traded internationally fell by 2% in the year 2020.

Competitive Landscape

The major players consider for the analysis of the wheat germ market include NOW Foods (US), ARDENT MILLS, (US), Henry Lamotte Oils GmbH (Germany), Agroselprom Ltd (Ukraine), SPC Management Co. Inc. (Swanson) (California), Th. Geyer Ingredients GmbH & Co. KG (Germany), PHM Brands (Viobin) (US), NutriPlex Formulas Inc. (US), ConnOils LLC (US), and Henan Kunhua Biological Technology Co. Ltd (China). The manufacturers are focusing on investment in R&D, and environmental sustainability along with following the initiatives for growth including strengthening the distribution network and incorporating online websites to gain major momentum and capture a large base of consumers across the globe.

Segmentation

By Product        

• Wheat Germ Oil: Wheat germ oil is gaining popularity for its various uses in the health and beauty industry. It is derived from wheat germ, which is the embryo of the wheat kernel. This oil contains a high number of vitamins, minerals, and proteins that can be beneficial for both internal and external use. It has been used as a natural remedy for skin problems, hair loss, joint pain, and even cholesterol levels. Additionally, it has been found to have anti-aging properties due to its high antioxidant content. With its rising application areas in health and beauty products, wheat germ oil is becoming an increasingly popular choice among consumers looking for natural remedies for their ailments. Thus, the region is accounted for the market share of 37.48% and is expected to register a CAGR of 3.83% during the forecast period.


• Wheat germ flour: Wheat germ flour has been popularly used as a versatile ingredient for various applications. It is made from the nutrient-rich germ of the wheat kernel and contains high levels of protein, fiber, vitamins, minerals, and fatty acids. Wheat germ flour can be used in baking products such as bread and muffins, as well as in savory dishes such as soups and sauces. It can also be used to thicken gravies and sauces or to add flavor to smoothies and shakes. As more people become aware of its nutritional benefits, its use is becoming increasingly popular in a variety of recipes.


• Wheat germ grains: Wheat germ has a number of advantages. Although wheat germ is not a meal that is typically consumed on its own, there are many ways to include it in your diet. Nowadays, eating grains helps people maintain a balanced, healthy diet. Wheat and other grains and cereals are rich in vitamins, minerals, and complex carbs. The amount of vitamins is full of antioxidant that supports the body's defenses against compounds that include fat. Cell membranes, cholesterol, and brain cells are a few examples of these substances. They are safeguarded by vitamin E from harm that the body's free radicals may inflict. Serious illnesses like cancer and heart disease can develop as a result of this harm.


• Others: The other segment includes wheat germ granules and wheat germ flakes. Wheat germ granules and wheat germ flakes are a type of whole grain food. They are made from the nutrient-rich germ portion of wheat kernels, which contain essential vitamins and minerals such as vitamin E, B vitamins, magnesium, iron, zinc, and selenium. Wheat germ granules and flakes can be added to a variety of dishes for an extra nutritional boost. They can be used in cereals, smoothies, baked goods, salads or as a topping on yogurt or oatmeal.

By Category

• Organic: A wheat germ is a component of the wheat kernel that could aid in plant reproduction. It naturally has the nutrients required for growth and development into a new, healthy organism. Although it only makes up around 2.5 percent of the weight of a wheat kernel, wheat germ is the tiny, nutrient-rich center of the grain and has a number of potential health benefits. The organic category of wheat germ has its potential and the demand for organic staple food has been boosting around the globe. At the time of cultivation, utilization of no harmful chemicals may lead to the original crop growth and organic production. This type of organic agriculture product does help in healthy diets and good food consumption. Hence there has been a large number of consumers who seek organic products.


• Regular: The regular category segment of the market consists of the normal wheat germ which may not have the organic functionality in it. The crop might have grown with the added chemicals, fertilizers, and various pesticides for the better growth of the crops. The intention of using the chemicals might be to improve the functionality of the product, however, this chemical may affect the long-term side effects of human consumption. Additionally, energy, fiber, protein, and complex carbohydrates—all of which interact in various ways with the body's internal systems—might prove to be abundant sources in wheat germ. It may also include significant amounts of essential vitamins like folate, vitamin E, and vitamin B (niacin, thiamin, and vitamin B6). Wheat germ is a good source of zinc, calcium, potassium, phosphorus, and selenium, as well as high quantities of potassium and iron.

By Application

• Food & Beverages: Wheat germs are becoming increasingly important in the food & beverages industry. This is due to their nutritional value and health benefits. Wheat germ contains high levels of protein, vitamins, minerals, and fiber. It has also been found to help reduce cholesterol levels and improve digestion. Moreover, wheat germ is a great source of antioxidants which can help protect the body from disease-causing free radicals. It can also be used as an ingredient in many dishes such as breads, cereals, muffins, pancakes, smoothies and more. Furthermore, wheat germ can be used to add flavor and texture to dishes without adding extra calories or fat. As a result of its increasing importance in the food & beverages industry, more companies are beginning to use wheat germ in their products.


• Cosmetics & Personal Care Products: Wheat germ has been used in cosmetics and personal care products due to its moisturizing and antioxidant properties. Wheat germ oil, in particular, is rich in vitamin E, which helps to prevent skin from losing moisture. Wheat germ glycerides are commonly used in the formulation of lipsticks and moisturizers. Wheat germ oil has been used to treat dry and aging skin, scars, and stretch marks. It has also been used in hair care products to improve hair texture and shine. Additionally, hydrolyzed wheat protein (HWP) and hydrolyzed wheat gluten (HWG) are used as conditioning agents in hair care products.


• Pharmaceutical: Wheat germ has been used in the pharmaceutical industry due to its high nutritional value and potential health benefits. It is a natural source of vitamin E, omega-3 fatty acids, and other antioxidants that have been shown to have anti-inflammatory and anti-cancer properties. Additionally, wheat germ has been used as a natural supplement to improve immune system function and to support overall health and wellness. This may be brought in the form of tablets, powder, or capsules. Wheat germ extract has been used in the treatment of various medical conditions, including cardiovascular disease, diabetes, and cancer. It has been found to have cholesterol-lowering effects and to improve blood glucose levels in diabetic patients. Overall, the increased use of wheat germ in the field of medicine is due to its potential health benefits and as a natural alternative to synthetic supplements.

By End User

• Residential/Retail: Wheat germ as a product is being widely used in various ways in residential and household settings. It can be added to smoothies, yogurt, and oatmeal to increase the nutritional value of the meal. Wheat germ can also be used as a substitute for breadcrumbs in recipes such as meatballs and meatloaf. Additionally, wheat germ can be used as a natural homemade skincare product, such as face scrubs and masks. The rising utilization of wheat germ for residential and household purpose is due to its high nutritional value and versatility. Wheat germ is a good source of protein, fiber, and vitamins, making it a healthy addition to many meals. It is also a natural and affordable alternative to synthetic skincare products.


• Commercial: The commercial use of wheat germ is growing due to its high nutritional value and potential health benefits. Wheat germ is used in the production of various food products, including bread, pasta, and cereal-based snacks. It is also used as a natural supplement in the form of capsules, tablets, and powders. In addition, wheat germ is used in the production of animal feed due to its high protein and fiber content. It is also used as a natural supplement for livestock to improve their overall health and wellness. Wheat germ oil is used in the cosmetics industry due to its moisturizing and antioxidant properties. It is commonly used in the formulation of skincare products, such as lotions, creams, and serums. Overall, the growing commercial use of wheat germ is due to its versatility and potential health benefits in various industries.

By Distribution Channel

• B2B: B2B stands for "Business-to-Business" and it refers to a type of transaction that occurs when one business sells goods or services to another business. It is different from B2C (Business-to-Consumer) transactions, which involve sales made directly to consumers. B2B channels are often used by companies to find new customers, build relationships with existing customers, and increase their market share. They can also be used to provide information about products and services or generate leads for sales teams.


• B2C: B2C stands for Business-to-Consumer and refers to the direct relationship between a business and its customers. It is a channel of communication used by businesses to reach out to their target audience. B2C is a type of marketing that focuses on establishing relationships with customers, creating brand loyalty, and increasing sales. It involves using different strategies such as email campaigns, social media campaigns, website design, and more. By utilizing these strategies, businesses can create an effective way to communicate with potential customers and build trust in their brand.

By Region

• North AmericaThe North America region which consists of the US, Canada, and Mexico has witnessed a strong potential in demand for wheat germ products. In the region, wheat germ oil is used in the formulation of various skincare products due to its moisturizing and antioxidant properties. It is also used as a natural supplement in the form of capsules and tablets for its potential health benefits, such as reducing inflammation and improving heart health. Owing to the data collected, the demand for wheat germ oil in the cosmetics industry is expected to rise due to its natural and organic properties. According to the studies, the demand for organic wheat germ oil is increasing in the cosmetics industry due to its high concentration of vitamin E and potential benefits for skincare. Overall, the rising demand for wheat germ in the pharmaceutical and cosmetics industry in North America is driven by the trend toward natural and organic ingredients in skincare and supplements.


• Europe: Germany, France, Italy, and the UK are amongst the leading countries witnessing a surge in wheat germ demand in recent years. Wheat germ is gaining popularity in the bakery and confectionery, cosmetics, and other application areas due to its high nutritional value. This is attributed to the rising awareness of the health benefits associated with wheat germ consumption. Moreover, increasing demand for healthy food products has further boosted the growth of this market. The demand for wheat germ is on the rise, especially in the bakery and confectionery sector. This is due to its high nutritional value and its ability to be used as a natural preservative. Additionally, its use in cosmetics has also increased significantly, as it is an excellent source of Vitamin E and other nutrients that are beneficial for skin health. Wheat germ is being used as an ingredient to improve the taste and nutritional value of bakery and confectionery items like bread, cakes, cookies, etc. Furthermore, it is also widely used in cosmetics as a natural moisturizer. With these factors driving its growth across different regions, it can be said that wheat germ will continue to witness increasing demand in the future. Additionally, wheat germ can also be used in other application areas such as food supplements and animal feed which further contributes to its rising popularity.


• Asia-Pacific: The Asia Pacific region has witnessed a surge in demand for wheat germ due to its high nutritional value and health benefits. The region has seen a surge in demand for wheat germ due to its unique characteristics. India, China, and Japan have been at the forefront of this growth, as these countries have embraced the use of wheat germ in their diets and products. Wheat germ is a nutrient-rich food source that is rich in vitamins, minerals, proteins, and essential fatty acids. It is also known for its anti-inflammatory properties which make it an ideal choice for health-conscious individuals. Wheat germ is rich in protein, fiber, vitamins, minerals, and other essential nutrients that are important for maintaining good health. It is also known to be beneficial in preventing chronic diseases such as cancer and heart disease. This has led to an increase in demand for wheat germ products from consumers across the region. Additionally, its high popularity due to its numerous uses has made it a popular choice among consumers in the region. With more people turning towards healthy diets, the demand for wheat germ is likely to continue rising in the coming years.


• Rest of the World: The wheat germ, a small part of the wheat kernel, has been gaining in popularity due to its numerous health benefits. Although it was initially used mainly in North America and Europe, its rising importance and high demand have now extended to South America, the Middle East, and African countries. This is largely because it is a nutrient-dense food that can help improve overall health and well-being. Wheat germ contains essential vitamins and minerals such as Vitamin E, Folate, Iron, Calcium, etc., which are beneficial for everyone from young children to adults. Additionally, it also helps boost immunity levels and reduce inflammation. As a result of this increased demand for wheat germ in these regions, there has been an increase in production as well as consumption of this superfood. Additionally, it can be used in various forms such as flour, flakes, or oil to add flavor and nutrition to food. Its high nutritional content makes it a popular choice among health-conscious consumers who are looking for natural ingredients with functional benefits. With its increasing demand comes the need for more efficient production methods to meet this growing need.