Webtoons Market is predicted to reach USD 67.6 billion at a CAGR of 37.30% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Webtoons Market”.

The webtoons market is estimated to register a CAGR of 37.30% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global webtoons market— MARVEL UNLIMITED, BOMTOON, TAPPYTOON, DAUM WEBTOON AND COMPANY, NHN COMICO CORP, Kakao Corp., IZNEO WEBTOON, naver webtoon corp, SIDEWALK GROUP, Lezhin Entertainment

Webtoons Market Highlights

The global webtoons market is accounted to register a CAGR of 37.30% during the forecast period and is estimated to reach USD 67.6 Billion by 2032.

The webtoons market is an online platform that hosts a vast collection of digital comics and webcomics. It offers a diverse range of genres, accessible to users worldwide. Through this platform, creators can showcase their work, while readers can enjoy interactive and engaging storytelling experiences. The popularity of webtoons has grown significantly due to their user-friendly format and widespread accessibility on various devices.

Segment Analysis

The global webtoons market has been segmented into type, revenue model and application.

On the basis of type, the market is segmented into comedy, action, sci-fic, horror, romance, and others. Romance segment dominated the global market in 2022. One of the most popular comic book subgenres on the webtoon platform, which is gaining popularity, is romance.

Based on revenue model, the global webtoons market has been segmented into subscription based and adds based. Subscription based segment dominated the global webtoons market in 2022. A subscription business model allows you to obtain ongoing revenue from a group of loyal customers when a customer pays a price on a regular basis to access your good or service.

Based on application, the global webtoons market has been segmented into mobile, laptop, tablets, and television. Mobile segment dominated the global market in 2022. Everyday life now increasingly depends on mobile devices for the average person. User engagement and screen time have increased as a result of app store platforms' simplicity.

Regional Analysis

The global webtoons market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe webtoons market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The webtoons market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World webtoons market comprises of Middle East, Africa, and Latin America.

The North America webtoons market dominated this market in 2022 (45.80%). The expansion of numerous webtoon designer groups and consultants is anticipated to further accelerate market growth during the ensuing years.

Moreover, Europe webtoons market is expected to register significant growth from 2023 to 2032. Webtoon will provide services in French, Spanish, and, beginning in 2022, German in addition to English. Webtoon, which has editions in French, Spanish, and German, is the most popular digital comics platform in Europe. As the dominant player in the European digital comics market and the largest digital comics platform globally, Webtoons is expected to establish a new European corporation. The headquarters of the new webtoon European Corporation will be in France.

Additionally, in 2022, the Asia Pacific webtoons market held a sizable market share. The webtoons platform has seen a sharp increase in popularity across Asia, with the top webtoons apps bringing in more than 70 million monthly users and generating more than 100 billion views annually. Due to the constantly growing demand for webcomics around the world, NAVER Webtoon's worth is anticipated to rise again in the future. NAVER Webtoon is the most popular webtoon platform in the world, both in terms of money and users, across the Korean Peninsula, Japan, Taiwan, the US, and other key countries.

Furthermore, the rest of the world's webtoons market is divided into the Middle East, Africa, and Latin America. The Latin America Webtoons Market is a thriving online marketplace that serves the region's digital comics and webcomics market. It offers a wide variety of content across several genres and has a sizable and active readership. Due to the extensive usage of smartphones and internet connection, webtoons have become increasingly popular in Latin America. Users can now access and appreciate compelling stories and artwork from both national and international creators.

Key Findings of the Study

• The global webtoons market is expected to reach USD 67.62 Billion by 2032, at a CAGR of 37.30% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. With the top webtoons apps attracting more than 70 million monthly users and producing more than 100 billion views annually, the webtoons platform has surged in popularity throughout Asia.


• Based on application, the mobile segment was attributed to holding the largest market in 2022.


• MARVEL UNLIMITED, BOMTOON, TAPPYTOON, DAUM WEBTOON AND COMPANY, NHN COMICO CORP, Kakao Corp., IZNEO WEBTOON, naver webtoon corp, SIDEWALK GROUP, Lezhin Entertainment