Rising demand for low-maintenance, cost-effective, and portable building materials in residential construction to boost market growth are expected to drive market expansion soon at a CAGR of 7.6% during the forecast period 2024 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Global Vinyl Flooring Market”that contains information from 2019 to 2032.

The Global Vinyl Flooring Market is estimated to register a CAGR of 7.6% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the Global Vinyl Flooring Market MOHAWK INDUSTRIES, INC., Tarkett, Forbo, Interface, Inc., AHF, LLC., Shaw Industries Group, Inc., Gerflor, LG Hausys, Merino Laminates Ltd., and Others.

Vinyl Flooring Market Highlights

The Global Vinyl Flooring Market is estimated to register a CAGR of 7.6% during the forecast period and is estimated to reach USD 76,775.0 Million by 2032.

The vinyl flooring market is predicted to grow due to rising demand for low-maintenance, cost-effective, and portable building materials in residential construction. The market is predicted to grow due to increased demand for the commodity in high-traffic places such as houses and commercial buildings. The commodity is viewed as a low-cost alternative to carpet and wood tiles. Additionally, the enhanced convenience and noise control provided by these floors are expected to boost their popularity in multi-story structures during the projection period. Manufacturers' technological improvements in the introduction of self-adhesive floorings have contributed to the industry's growth in recent years. Furthermore, important manufacturers are increasing their investments in tailored product solutions in a variety of colors, design patterns, textures, and dimensions, resulting in increased product penetration in the construction industry.

Substantial expansion in the building industry is likely to boost market revenue growth throughout the projection period. Construction activities have expanded considerably, particularly in emerging economies, because of fast urbanization and population growth. As a result, there is a growing demand for flooring solutions that are durable, affordable, and appealing, which is projected to drive up demand for vinyl flooring products in the future years. Manufacturers use sophisticated manufacturing technologies and techniques to improve product design and efficiency. These advancements have resulted in the production of vinyl flooring with higher resolution and finer textures. Furthermore, producers have expedited the construction process by providing self-adhesive, gluing, and interlocking tiles alongside loose lay tiles, which contributes to market growth.

The increasing urbanization of the population necessitates the construction of additional homes and infrastructure. This demand poses both an opportunity and a difficulty for the architecture, engineering, and construction (AEC) industry. Rapid urban development is predicted to have an impact at the local, regional, and ultimately global levels. It is predicted to have an influence on educational facilities, energy systems, hospitals, and job possibilities. This is expected to lead to increased demand for housing as well as improved public transportation, roads, and bridges. Consumers' discretionary income has increased in recent years, allowing them to change their lifestyle and invest in opulent housing developments or renovate and remodel their existing homes. The increase in demand for house upkeep is expected to drive worldwide vinyl flooring market growth over the predicted period. The usage of flooring solutions in residential buildings improves aesthetics while also ensuring longevity and comfort. Furthermore, customers believe that an attractively designed property represents their status. To improve their social image, they have adopted innovative flooring options such as vinyl flooring. These flooring options are appropriate for living areas, bedrooms, kitchens, laundry rooms, baths, and basements. All these factors are expected to drive product demand in the residential building market.

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Segment Analysis

The Global Vinyl Flooring Market has been segmented based on Product, Type, Installation, Application, Sales Channel and Region. Based on Product, the global Vinyl Flooring market has been segmented into Homogeneous and Heterogeneous. The Heterogenous segment is accounted for the larger market share in 2023 and is expected to register a significant CAGR during the forecast period. Based on Type, the global Vinyl Flooring market has been segmented into Rigid and Flexible. The Rigid segment held the largest market share in 2023 and is expected to reach its highest CAGR during the forecast period. Based on Installation, the global Vinyl Flooring market has been segmented into Self-Adhesive, Glue-Down, Interlocking Tiles, and Loose Lay. The Glue-Down segment held the largest market share in 2023 and is expected to reach highest CAGR during the forecast period. Based on Application, the global Vinyl Flooring market has been segmented into Residential and Commercial. Based on Sales Channel, the global Vinyl Flooring market has been segmented into Offline and Online.

Regional Analysis

By Region, the study provides market insights into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The market for vinyl flooring across the North American region is rapidly expanding due to the increasing demand for a high class of flooring material. A survey held in 2023 stated that about 70% of consumers in North America were in search of floor designs that are both hardwearing and aesthetically appealing. LVT (Luxury Vinyl Tiles) is highly known to be very durable making it suitable for use in areas that have high traffic in residential and commercial buildings. This market can be considered as being driven by factors such as technology and innovation whereby the market is experiencing increased product innovations. The growth rate of patenting activity in the field of LVT technology is 50% during the past decade, which confirms the high rate of development. Technological advancements are being applied in production processes in a bid to improve on quality and beauty of the LVT products. The advancements in the areas of printing technology, the use of digital media, and embossing have taken LVT to great lengths that you can barely tell the difference between the final products and the natural material. The rising concern towards sustainability and environmentally friendly products is also expected to boost the growth of the North American LVT flooring market. A survey conducted in the recent past shows that 65% of the consumers in North America are conscience about the environmental repercussions of the products they buy. LVT is becoming a preferred choice for sustainable flooring solutions since it is recyclable and has lesser impact on the environment as compared to other flooring solutions. Notably, LVT has been established to emit 40% less carbon than conventional flooring materials, which is a great plus for green-conscience customers. Currently, there is a gradual increase in the use of vinyl flooring in Europe because of the activity of the construction sector in connection with the EU sustainable development goals. Vinyl is an environmentally friendly product as it is made from up to half recycled content which is ideal for a region that prides itself in sustainable development. The construction industry in Europe plays a crucial role in the economy by providing new residential, industrial and commercial facilities, construction of infrastructures that support the economy and reconstruction of old structures as well as their maintenance. According to the data in 2022, the construction industry's share in many European countries ranged between 4% and 7% of GDP, while the total construction revenue in the EU reached about a figure of 7 trillion euros in the year 2020.  Another factor that is also influencing the demand for vinyl flooring is an increase in renovation activities in Europe that can be attributed to factors like increased disposable income and inhabitants of the house who are looking forward to having a better lifestyle by refurbishing their homes. Thus, in 2021, the renovation rate in Europe has grown by 15 % compared to the previous year, which could be attributed to a 5 % increase in disposable income and 3 percent growth in the proportion of the population aged over 65 years desiring to enhance their housing quality. Again, LVT are long-lasting with an industry lifespan of 20-25 years and do not require much in terms of styling and can easily be installed.

Key Findings of the Study

• The Global Vinyl Flooring Market is expected to reach USD 76,775.0 Million by 2032, at a CAGR of 7.6% during the forecast period.


• The Asia Pacific region accounted for the fastest-growing global market.


• MOHAWK INDUSTRIES, INC., Tarkett, Forbo, Interface, Inc., AHF, LLC., Shaw Industries Group, Inc., Gerflor, LG Hausys, Merino Laminates Ltd., are the key market players.