Increasing demand for smartphones and portable devices is projected to fuel the growth of the Southeast Asia Battery Market at a CAGR of 5.86% during the forecast period 2024 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Southeast Asia Battery Market” that contains information from 2018 to 2032.

The Southeast Asia Battery Market is estimated to register a CAGR of 5.86% during the forecast period of 2024 to 2032.

As per Market Research Future (MRFR) analysis the following companies as the key players in the Southeast Asia Battery Market— GP Industries Ltd, Panasonic Holdings Corporation, Duracell, Energizer Holdings, Inc, Maxell, Ltd, Acdelco, Fujitsu Limited, Koninklijke Philips N.V, The Eastman Kodak Company, Tadiran Batteries, Eve Energy Co., Ltd, GS Yuasa Corporation, TDK Corporation, PT. Yuasa Battery Indonesia, SAFT Groupe S.A.

Market Highlights

The Southeast Asia Battery Market is projected to grow at a CAGR of 5.86% in the forecast period, and the market is expected to reach USD 1,404.72 million by 2032.

The escalating requirement for smartphones and portable gadgets has been a major catalyst for the Southeast Asia battery sector. Lately, the area has witnessed a spike in smartphone usage owing to elements such as reasonable pricing, enhanced accessibility, and growing internet connectivity. Smartphones have transcended their role as mere communication tools and have transformed into multifunctional gadgets utilized for work, entertainment, social engagement, and even education. This shift in consumer behaviour has resulted in an ongoing necessity for more efficient and durable batteries to power these devices, having a direct influence on the battery market. A primary contributor to this demand is the extensive adoption of smartphones throughout Southeast Asia. Nations like Indonesia, Thailand, Vietnam, and the Philippines have experienced notable increases in smartphone penetration rates, particularly in rural and underprivileged regions. As more individuals in these areas acquire smartphones, the need for batteries capable of supporting the devices' attributes, such as high-resolution displays, gaming functionalities, and the capability to manage resource-intensive applications has risen. Furthermore, with the emergence of mid-range and budget smartphones, a larger number of consumers can afford devices that deliver high-end features at competitive price points. This renders portable devices more reachable to a wider demographic, ultimately amplifying the demand for high-performance batteries. Smartphones have become integral to the daily lives of people in Southeast Asia, as they enable a variety of activities beyond simple calls and messages. For instance, mobile banking and e-commerce have gained traction, especially in burgeoning markets like Indonesia and the Philippines. The capacity to shop, settle bills, and transfer funds through mobile applications is essential for consumers, leading to increased smartphone usage. Consequently, consumers are seeking longer battery life to guarantee uninterrupted use throughout the day. The ongoing utilization of smartphones for numerous tasks such as streaming, gaming, browsing, and utilizing productivity applications necessitates the innovation of batteries that provide higher energy density, faster charging capabilities, and prolonged power duration. Apart from smartphones, the need for additional portable devices, including tablets, laptops, and smartwatches, has also played a role in the rising demand for advanced batteries. As individuals depend more on mobile devices for both professional and recreational purposes, battery life has become a vital factor in the decision-making process for purchases. Numerous users anticipate their devices to function throughout the entire day without requiring frequent charging, which exerts pressure on battery manufacturers to produce items with higher capacity, enhanced efficiency, and swifter charging technologies. Moreover, as Southeast Asia keeps urbanizing and digitizing, an increasing number of consumers are acquiring devices for professional and entertainment uses. The rising popularity of mobile gaming in the region, for instance, has heightened the demand for high-performance batteries that can manage intense graphical processing and prolonged play periods. Mobile gaming has transformed into a significant entertainment sector, with Southeast Asia being one of the largest markets for mobile games worldwide. This has subsequently amplified the necessity for batteries able to accommodate high power demands, supporting prolonged screen use, and guaranteeing minimal performance decline during extended gaming sessions.

Access full report @ https://www.marketresearchfuture.com/reports/southeast-asia-battery-market-41351

Segment Analysis

Based on type, the Southeast Asia Battery market has been segmented into Single Use (Non-Rechargeable) Batteries (AA Batteries, AAA Batteries, C & D Batteries and 9V Batteries), Rechargeable Batteries and Specialty Batteries. The Single Use Asia Battery segment dominated the market with a value of USD 396.15 million in 2023 and is expected to reach USD 602.27 million by 2032. Further, the Rechargeable Batteries segment is likely to register a CAGR of 6.84% during the projected period. Non-rechargeable or single-use batteries are commonly used in consumer electronics that require moderate energy output without the need for recharging. They are composed mainly of alkaline or zinc-carbon chemistry, making them ideal for low-drain applications. Among these, AA batteries and AAA batteries dominate the single-use segment due to their versatility and accessibility. These batteries are widely used in devices such as TV remotes, digital clocks, flashlights, and basic handheld electronics, which don’t demand frequent battery replacement. AA and AAA sizes are especially popular because they are compact yet offer sufficient power for intermittent use, making them well-suited for everyday consumer electronics. AA batteries, also known as double-A batteries, are the most commonly used non-rechargeable batteries in Southeast Asia. Their popularity stems from their compatibility with a wide range of devices, including remote controls, digital cameras, toys, wall clocks, and handheld gaming consoles. AAA batteries, often referred to as triple-A batteries, are a smaller and lighter alternative to AA batteries, offering the same voltage of 1.5V but with a reduced capacity. C and D batteries are larger and more robust single-use batteries, designed to handle high-drain applications that require a steady flow of power over extended periods. 9V batteries, characterized by their rectangular shape and unique terminal configuration, are specialized single-use batteries primarily used in devices requiring higher voltage. Rechargeable batteries have gained considerable traction in the consumer electronics space, particularly due to their cost-effectiveness and environmental benefits. Lithium-ion (Li-ion) batteries dominate this category, given their superior energy density, lightweight nature, and long cycle life, which makes them perfect for frequently used electronics such as smartphones, laptops, tablets, and other portable devices. Specialty batteries refer to a range of batteries tailored to specific consumer electronics applications. These include coin cell batteries commonly used in small, lightweight devices like watches, hearing aids, remote car keys, and calculators.

Based on Distribution Channel, the Southeast Asia Battery market has been segmented into online and offline. The offline segment dominated the market with a value of USD 649.00 million in 2023 and is expected to reach USD 992.61 million by 2032. However, the online segment is expected to witness the highest growth with a CAGR of 8.90% over the forecast duration. The online distribution channel for batteries used in consumer electronics has seen rapid growth in Southeast Asia, particularly due to the surge in e-commerce platforms and digital marketplaces. This channel encompasses various e-commerce giants like Shopee, Lazada, and Amazon, as well as smaller, localized online retailers. The offline distribution channel, including physical retail stores, supermarkets, electronics specialty stores, and local shops, remains an integral part of the Southeast Asia Battery market for consumer electronics. This channel has a strong presence in both urban and rural areas, catering to consumers who prefer the traditional shopping experience where they can physically inspect and verify products before purchasing.

Based on Chemistry, the Southeast Asia Battery market has been segmented into Alkaline Batteries, Zinc Carbon Batteries, Lithium Batteries, Nickel Cadmium Batteries and Others. The Alkaline Batteries segment dominated the market with a value of USD 469.69 million in 2023 and is expected to reach USD 734.79 million by 2032. Further, the Lithium Batteries segment is likely to register a CAGR of 7.93% during the projected period. Alkaline batteries are a widely used battery type in Southeast Asia's consumer electronics market, favored for their affordability, reliability, and versatility. These batteries rely on the chemical reaction between zinc and manganese dioxide, with potassium hydroxide as the alkaline electrolyte. Zinc carbon batteries, among the earliest primary battery types, have retained a presence in Southeast Asia's consumer electronics segment due to their low cost. Lithium batteries represent a rapidly expanding segment in the Southeast Asia battery market, especially for consumer electronics requiring high energy density and lightweight power sources. Lithium batteries include both primary (non-rechargeable) and secondary (rechargeable) types, though rechargeable lithium-ion variants dominate the consumer electronics space. Nickel Cadmium (NiCd) batteries have historically been a staple in rechargeable consumer electronics due to their robustness, reliability, and ability to perform well under varying temperatures. The others category in the Southeast Asia battery market encompasses emerging and specialized battery chemistries that cater to niche consumer electronics application.

Based on Application, the Southeast Asia Battery market has been segmented into online and off Entertainment, Lighting, Toys & Games, Photography, Household, IOT Devices, Car Key and Others. The Household segment dominated the market with a value of USD 211.53 million in 2023 and is expected to reach USD 374.72 million by 2032. However, the IOT Devices segment is expected to witness the highest growth with a CAGR of 9.37% over the forecast duration. Entertainment devices, which include devices like portable media players, wireless speakers, headphones, remote controls, and handheld gaming consoles, are key drivers of battery demand. Lighting applications in consumer electronics primarily include portable lighting solutions such as LED flashlights, desk lamps, reading lights, and small emergency lights. Batteries used in toys and gaming devices are another significant segment in the consumer electronics battery market. Children’s toys, such as remote-controlled cars, electronic robots, and learning devices, as well as handheld gaming consoles, require small, reliable batteries to deliver consistent performance. Consumer photography equipment, such as digital cameras, camcorders, flashes, and accessories, depends on high-capacity batteries to operate effectively. Household electronic devices include remote controls, small kitchen gadgets (e.g., timers, scales), bathroom scales, and electronic personal care products like electric toothbrushes and shavers. IoT devices represent one of the fastest-growing segments in the consumer electronics battery market. These include smart home appliances, health monitors, wearable fitness devices, and other connected devices that require consistent power to maintain connectivity and functionality. The Car Key segment focuses on batteries used in traditional remote key fobs, advanced smart keys, and keyless entry systems. Coin cell batteries, especially lithium-based variants, dominate this application due to their compact size, lightweight design, and long lifespan. The others segment encompasses diverse applications, including medical devices, portable power tools, wearable gadgets, and electronic accessories.

Country Analysis

The Southeast Asia Battery Market has been segmented based on country Malaysia, Thailand, Indonesia, Vietnam, Philippines, Singapore, Rest of Southeast Asia. Malaysia’s consumer electronics market has been on an upward trajectory, with significant growth observed in both the demand for smartphones and other electronic gadgets. Thailand, as one of the largest and most technologically advanced markets in Southeast Asia, is seeing a rapid increase in the consumption of consumer electronics. Indonesia, with its rapidly expanding middle class and rising disposable incomes, presents a significant market opportunity for consumer electronics, and by extension, the battery market. Vietnam, with its expanding middle class and growing interest in mobile technology, is an emerging market for consumer electronics. The Philippines has witnessed a significant surge in the adoption of mobile technologies, driven by a young and tech-savvy population that is eager to invest in smartphones, tablets, and other consumer electronics. Singapore stands out as one of the most advanced markets for consumer electronics in Southeast Asia, with one of the highest rates of smartphone and digital device penetration in the region. The rest of Southeast Asia encompasses a diverse range of countries, including Laos, Cambodia, Myanmar, Brunei, and others, each with unique characteristics that contribute to the region’s overall growth in consumer electronics and battery demand.

Key Findings of the Study

• The Southeast Asia Battery Market is expected to reach 1,404.72 million by 2032, at a CAGR of 5.86% during the forecast period.


• Thailand dominated the Southeast Asia Battery Market with the largest market revenue share of 26.04% in 2023.


• The Single Use (Non-Rechargeable) Batteries segment dominated the market with the largest revenue share of 47.22% in 2023.


• The Offline segment dominated the market with the largest revenue share of 77.35% in 2023


• The Alkaline Batteries segment dominated the Southeast Asia Battery Market with the largest market revenue share of 55.98% in 2023.

• The Household segment dominated the Southeast Asia Battery Market with the largest market revenue share of 25.21% in 2023.
  
  
  
  • The Southeast Asia Battery Market key players include GP Industries Ltd, Panasonic Holdings Corporation, Duracell, Energizer Holdings, Inc, Maxell, Ltd, Acdelco, Fujitsu Limited, Koninklijke Philips N.V, The Eastman Kodak Company, Tadiran Batteries, Eve Energy Co., Ltd, GS Yuasa Corporation, TDK Corporation, PT. Yuasa Battery Indonesia, SAFT Groupe S.A.