Social Business Intelligence (BI) Market is predicted to reach USD 71.5 billion at a CAGR of 14.30% during the forecast period

Market Research Future (MRFR) has published on the “Global Social business intelligence (BI) Market”.

MRFR recognizes the following companies as the key players in the global social business intelligence (BI) Market market— Acquia Inc, Adobe Inc, Alphabet Inc, Emplifi Inc, GoodData Corp, Hewlett Packard Enterprise Co, International Business Machines Corp, Ipsos Group S AMaritz Holdings Inc, Microsoft Corp, NetBase Solutions Inc, Oracle Corp, Piano Software Inc, Qualtrics International Inc, Salesforce Inc, SAP SESAS Institute Inc, Sprout Social Inc, Vista Equity Partners Management LLC.

Social Business Intelligence (BI) Market Outlook:

The global social business intelligence (BI) Market is accounted to register a CAGR of 14.30% during the forecast period and is estimated to reach USD 71.5 Billion by 2032.

As more businesses realise how critical it is to use social media data for business insights, the social business intelligence (BI) sector is expanding. The market provides platforms and tools for tracking, examining, and extracting useful information from social media sources. Market expansion is fueled by elements including rising social media usage and the demand for data-driven decision-making.

Segment Analysis

The global social business intelligence (BI) Market has been segmented based Component, deployment mode, organization size, Business function, and Vertical.

On the basis of component, the market is segmented into services and solutions. With 35% of market revenue, the solutions category dominated the market. Business intelligence (BI) solutions are software tools and platforms used for acquiring, analysing, and interpreting data from social media channels and other internet sources.

Based on deployment mode, the global social business intelligence (BI) Market has been segmented into Cloud and on-site. The market was dominated by cloud category. Due to the scalability and flexibility that cloud-based BI solutions provide, businesses may easily alter their resources and capabilities in accordance with their demands.

Based on organization size, the global social business intelligence (BI) Market has been segmented into small and medium-sized enterprises (SMEs), large enterprises. The category of large enterprises category generated the most revenue. Large enterprises frequently have higher budgets and financial resources than small and medium-sized enterprises (SMEs). They can put aside a substantial number of money for the acquisition of software licences, implementation, customization, and ongoing maintenance of Social BI solutions.

Based on Business function, the global social business intelligence (BI) Market has been segmented into human resources, finance, operations, sales and marketing. Finance category had the highest proportion. Finance professionals may benefit from BI's ability to monitor financial performance, examine profitability, manage budgets, and identify cost-cutting opportunities. It enables firms to make sound financial decisions.

Based on Vertical, the global social business intelligence (BI) Market has been segmented into retail, manufacturing, government and public services, media and entertainment, transportation and logistics, BFSI, telecom and IT, healthcare and life sciences, tourism and hospitality, others (real estate, education, and energy and utilities). The BFSI category generated the most income. The sensitivity of financial data necessitates collaboration with numerous other industries (stock exchanges, tax agencies, central banks, securities regulatory authorities, revenue department, etc.).

Regional Analysis

The global social business intelligence (BI) Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe social business intelligence (BI) Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The social business intelligence (BI) Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World social business intelligence (BI) Market comprises of Middle East, Africa, and Latin America.

The North America Social Business Intelligence (BI) Market dominated this market in 2022 (45.80%). It is well known that North America, and the United States in particular, give technical innovation a high priority. The leading BI solution providers in this region are driving the advancement of social BI tools and analytics.

Moreover, the second-largest market share for social business intelligence (BI) is held by Europe. The General Data Protection Regulation (GDPR) is one example of Europe's strict data protection and privacy laws. These restrictions compel businesses to use BI software that complies with data protection laws.

Additionally, from 2023 to 2032, the Asia-Pacific Social Business Intelligence (BI) Market is anticipated to see the quickest CAGR. The booming economy of the APAC area is mostly due to nations like China and India. There is a growing need for advanced BI solutions, particularly social BI, as firms seek to exploit data to gain a competitive advantage.

Furthermore, as more companies in the region understand the value of using social media data for strategic decision-making, the Latin American social business intelligence (BI) industry is expanding. The market is expanding in Latin America thanks to the rising use of social media platforms, shifting consumer behaviour, and the demand for data-driven insights.

Key Findings of the Study

• The global social business intelligence (BI) Market is expected to reach USD 71.5 Billion by 2032, at a CAGR of 14.30% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the Countries like China and India are playing a big part in the APAC region's rapid economic rise.


• Based on component, the solutions segment was attributed to holding the largest market in 2022.


• Acquia Inc, Adobe Inc, Alphabet Inc, Emplifi Inc, GoodData Corp, Hewlett Packard Enterprise Co, International Business Machines Corp, Ipsos Group S AMaritz Holdings Inc, Microsoft Corp, NetBase Solutions Inc, Oracle Corp, Piano Software Inc, Qualtrics International Inc, Salesforce Inc, SAP SESAS Institute Inc, Sprout Social Inc, Vista Equity Partners Management LLC.