Saudi Arabia Bottled Water Market is predicted to reach USD 3,719.3 million at a CAGR of 6.3% during the forecast period 2023-2032

Saudi Arabia Bottled Water Market Overview

According to the MRFR analysis, the Saudi Arabia Bottled Water market was valued at USD 2,205.6 million in 2023 and is projected to reach USD 3,719.3 million by 2032 at a CAGR of 6.3%.

The consistent demand for Arabia Bottled Water is driven by the rising demand for functional and premium bottled water, need for safe drinking water, and growth in tourism.

COVID-19 Impact on the Saudi Arabia Bottled Water Market

COVID-19 pandemic significantly impacted Saudi Arabia bottled water industry. With health and hygiene concerns at the forefront, the demand for bottled water surged as consumers sought safe and convenient hydration options. Bottled water sales saw a boost due to increased emphasis on personal health. However, lockdowns and economic challenges hampered distribution and production. Also, the industry faced sustainability and environmental concerns, as the surge in plastic bottle consumption heightened environmental debates. The pandemic accelerated trends toward e-commerce and contactless deliveries, reshaping consumer behaviour in this region and forcing the industry to adapt to changing market dynamics.

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Competitive Landscape

The Saudi Arabia Bottled Water Market is distinguished by the presence of numerous, regional, and local players catering to the Bottled Water technologies that are evolving at a rapid pace. Furthermore, Rising Demand for Functional and Premium Bottled Water and Need for Safe Drinking Water are further driving the growth of Saudi Arabia Bottled Water Market during the forecast period. The Saudi Arabia Bottled Water Market is extremely competitive, with players competing, partnering, and investing heavily in research and development to gain a significant market share. The market is moderately fragmented with rising competition, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency. Nestlé S.A. (Europe), PepsiCo, Inc. (US), The Coca-Cola Company (US), Danone (Europe), Al Hijaz Water Company (Kingdom of Saudi Arabia), Najran Mineral Water Company (Saudi Arabia), Pure Beverages Industry Company (Central SA), Health Water Bottling Co. Ltd (Saudi Arabia, National Factory for health water (Saudi Arabia), Bin Zomah (Saudi Arabia), among others.

Segmentation

By Type

1. Purified Water: Purified water refers to the pure water that has undergone a process of purification to eliminate impurities, undesirable substances and contaminants, The purification process removes substances including chemicals, pollutants, microbes, and minerals, ensuing that the water is clean, clear, and safe for consumption. Furthermore, the rapid growth in the population, increasing disposable income, increasing per capita water consumption, and improvement in the standard of living are the various important factors that boosted the growth of the purified water segment across Saudi Arabia.


2. Functional Water: Functional water is one of the water types that provides specific health benefits, as it has been infused with electrolytes, vitamins, minerals, or antioxidants. Consumers who want functional characteristics in their beverages that prioritize health and wellness, frequently choose functional bottled water. The growing interest in nutritional supplementation and convenience fuels demand for this portion. The functional water category is anticipated to have the greatest CAGR during the projection period. Consumers are becoming more aware of their overall health and wellness, and they are actively seeking out functional beverages that can support their specific health goals.


3. Spring Water: Spring water is the fastest growing segment in the bottled water market and comes from a known underground source, without passing through a community water system. This can be ascribed to various factors, including the increasing demand for healthier beverage options, the convenience of bottled water, and the preference for water with a lighter taste. Furthermore, some customers may prefer spring water over natural mineral water because of its reduced mineral content, which may be preferable in certain conditions, such as when consuming large amounts of water during physical exercise.


4. Mineral Water: Mineral water contains a variety of minerals is and this water comes from a mineral spring, including salts and sulfur compounds. In comparison to spring water, mineral water dominates the market. Consumers perceive natural mineral water as being more beneficial due to its abundance of minerals. Additionally, natural mineral water is often marketed as originating from untouched areas, attracting eco-friendly consumers.


5. Sparkling/Carbonated Water: Carbonated bottled water is another important part within the Saudi Arabia bottled water market. It draws consumer attention to those who enjoy the fizzy sensation and choose a more refreshing and generous beverage option. The demand for carbonated bottled water is followed by the rise in health-consciousness, where consumers obtain an alternative to sugary carbonated soft drinks. The growing availability of flavoured carbonated water with diverse fruit essences adds to the appeal of this component.

By Category

1. Flavoured: Currently there is growing demand for water that comes with flavors and consumers are now looking for a greater range of flavors and alternatives in their drinks, with flavored bottled water offering a healthier option compared to sweetened beverages. This trend is also driven by the increasing understanding of health among consumers who opt for flavored water as a healthier alternative to carbonated or sugary beverages. In the Saudi Arabian market, flavored bottled water will gain dominance from a wide variety of flavors and convenience due to on-the-go consumption.


2. Plain: Plain water, refers to as pure water, is water that does not contain any flavorings or additives. Drinking plain water is essential for hydration and, in effect, general well-being. Plain water or drinking water is a transparent, colorless liquid with no smell or taste; it is an element of survival. Water is made up chemically of two hydrogen atoms bonded to a single oxygen atom (H2O). It is an essential component in hydration, body temperature regulation, digestion of food, and the process of nutrient absorption in living organisms.

By Price Range

1. Economy: Economy bottled water is cheap as compared to premium bottled water. Some economical brands get their water from municipal sources (like tap water). Minimal processing is required. These brands frequently use simple, low-cost packaging. The emphasis is on price; thus, customers will find simple plastic bottles. Basic brands may not include minerals or tastes. These are affordable, costing only a few cents per bottle.


2. Premium: Premium brands invest in visually appealing packaging. Glass bottles' distinctive shapes and attractive labels contribute to their greater pricing. Premium water is frequently derived from natural springs or other pure sources. It goes through purifying methods such as reverse osmosis or ionization. Some premium waters contain natural minerals that improve taste. Also, premium bottled water includes electrolytes to improve hydration and flavor. Designer water can be substantially more expensive, often costing several dollars for a tiny bottle.

By Packaging Type

1. 200 ML: The 200 ml packaging type of bottled water serves various purposes across different contexts. Commonly used in hospitality sectors such as hotels, conferences, and events, these smaller bottles offer convenient hydration options for guests without the need for large containers. They are also popular in retail settings, catering to on-the-go consumers seeking a portable and easily manageable size for quick consumption.


2. 330 ML: The 330 ml size of bottled water packaging is commonly used in different consumer environments. Its small size is favored by retail stores, vending machines, and convenience stores, meeting the needs of customers seeking a convenient hydration solution for everyday use. It is frequently available in restaurants, cafes, and fast-food chains as a common drink option. The size of 330 ml finds a middle ground by offering sufficient hydration while also being convenient and easy to carry.


3. 600 ML: The 600 ml size of bottled water is popular for its ability to be used in both personal and group situations. It is popular among individuals at gyms, workplaces, and outdoor activities who need more water for hydration all day. Its dimensions are also attractive to individuals who like having a personal-sized choice that combines convenience with sufficient hydration.


4. 5 LTR: The 1.5 litre packaging type of bottled water is primarily utilized for its larger capacity, catering to situations where a substantial amount of water is needed. It is commonly found in households, offices, and family gatherings where multiple people require hydration over an extended period. Its size makes it convenient for sharing among groups, reducing the need for frequent refills. The 1.5 litre bottles are also accepted for outdoor activities such as picnics, camping, and sports events, providing ample hydration for participants.


5. 5 LTR: The 5-litre packaging type of bottled water serves specific purposes where larger quantities of water are necessary. It is commonly used in households and offices as a cost-effective and convenient alternative to smaller bottles, reducing the frequency of purchases and refills. This size is also popular for catering events, outdoor gatherings, and emergency preparedness kits, providing a significant amount of hydration for groups or extended periods


6. Shrink Pack: Shrink packaging of bottled water includes bundling several bottles and wrapping them with a shrink-wrap plastic film. This technique is frequently utilized for large-scale packaging in retail settings, enabling effective storing, shipping, and showcasing. Shrink packaging aids retailers in better inventory management by decreasing individual handling and storage needs. Apart from being used in retail, shrink packaging is also employed in catering and events to simplify distribution and efficiently serve large groups. It guarantees that several bottles stay tightly packed together while being transported and handled, reducing the chance of any damage or loss.

By Packaging Material

1. Glass: Glass bottles in the Saudi Arabia bottled water market is anticipated to grow at the highest CAGR during period. Glass bottles are benefited by consumers who prioritize sustainability and choose an exceptional packaging experience. The perception of higher quality and the capability to reserve the natural taste of water are the major factors boosting the demand for glass bottles. Conversely, glass bottles are heavier and more fragile compared to PET bottles, which leads to higher transportation costs and limits their market dominance.


2. Plastic: The packaging used for marketing water that is sold in retail stores is made of plastic bottles composed of polycarbonate (PC), polyethylene terephthalate (PET) and high-density polyethylene (HDPE) plastics among others. In most cases, bottled water is portable drink packaged in plastic containers that are light enough to be carried around and used at any given point in time. It is important to have such drinks when one needs, making it an excellent alternative for on-the-go hydration.

By End User

1. Residential/Retail: Residential areas in the last few years have seen a rise in bottled water consumption due to increased awareness about quality of tap water, user-friendliness and personal taste preferences. To avoid any probable impurities existing in civic water systems like chlorine, lead and other contaminants, many homes opt for using bottled water instead of tap. Bottled water accessibility is one essential element since it comes in different sizes hence easy to carry around and considered safer and healthier on an individual’s part.


2. Commercial/HoReCa: Bottled water usage in commercial settings, especially in Hotel, Restaurant and Café (HoReCa) sector, is on the rise. Bottled water is prioritized by establishments of this kind because it is convenient, has a similar taste and quality all the time, as well as gives an image of offering a high-end product to customers. Patrons with different tastes are often supplied with bottled water because they might distrust local tap water or desire specific trademarks. Serving bottled water can improve customers’ experience and correspond to establishment’s brand image in posh hotels and restaurants. In addition, it is a practical option for outdoor functions, conferences or catering where tap water may not be provided.

By Distribution Channel

1. Supermarket & Hypermarkets: The supermarket/hypermarket segment by distribution channel is anticipated to dominate the Saudi Arabia Bottled Water market. Supermarkets and hypermarkets attract a huge customer base due to their diverse product offerings and ease of use. These retail stores usually include a separate section for bottled water, which enhances sales of this product. Furthermore, the growing inclination for one-stop shopping locations and the increasing penetration of organized retail chains Saudi Arabia are likely to drive the dominance of the Supermarkets/Hypermarkets segment in the Bottled Water market.


2. Convenience Store: Convenience stores are another important segment of the Saudi Arabia Bottled Water market. Convenience stores and drugstores are well-known for their convenient access and rapid purchasing experience. These stores are appealing to customers who want the convenience and fast availability of everyday commodities, such as bottled water. The ability of convenience stores and medicine stores to cater to spontaneous buying behavior, as well as their longer working hours, contribute to the significant sales of bottled water in this section.


3. Specialty Store: Specialty stores cater to specific requirements, such as personalized branding, unique water sources, or packaging. These stores make bespoke bottled water with custom labels. They are frequently utilized for events, promotions, and branding purposes. You can select the bottle shape, size, and label design. Some stores specialize in large orders for hotels, retailers, and events. Discounts are available for repeat or big orders.


4. Online: Online retailing is a growing distribution channel in the bottled water industry today. This is due to the trend of online purchases, which makes it more convenient for people. Online shoppers can also buy water in bottles and have it delivered to their doorstep instead of going to a store physically. At these platforms, you will find e-commerce platforms, direct-to-consumer (DTC) channels and even online grocery stores where you can purchase bottled water from; hence, offering convenience, home delivery and subscription options. Additionally, internet retailers are likely to offer more brands and sizes of bottled water than offline traders do because of these consumers can easily locate whatever brand they desire in the market among many others.

Others: This Includes retail outlets, small stores.