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Probiotic Dietary Supplements Market is Expected to Grow CAGR of 7.4% During the Forecast Period 2025 to 2035

Report Details:
15 Companies Covered
111 Pages

The Rising Focus on Gut Health and Preventive Healthcare will Positively Impact the Global Probiotics Market at a CAGR of 7.4% During the Forecast Period 2025 to 2035


Market Research Future (MRFR) has published a cooked research report on the “Global Probiotics Market” that contains information from 2019 to 2035.


The Probiotics market is estimated to register a CAGR of 7.4% during the forecast period of 2025 to 2035.


MRFR recognizes the following companies as the key players in the Global Probiotics Market:


Danone (France), Nestlé (Switzerland), Procter & Gamble (U.S.), Kerry Group (Ireland), Chr. Hansen (Denmark), Lactalis Ingredients (France), Yakult Honsha (Japan), Synlogic (U.S.), and ProbioFerm (Germany).



Probiotics Market Highlights


The Global Probiotics Market is expected to register a CAGR of 7.4% during the forecast period and is estimated to reach USD 104.85 billion by 2035, up from USD 47.8 billion in 2024.


The growth of the market can be attributed to consumers becoming more aware of gut health, the increasing adoption of preventive healthcare, and the growing availability of probiotics through retail and e-commerce.


The growing demand for functional foods and beverages, combined with the innovation of new probiotics, is driving demand in almost all the major economies of the world. Greater focus on personalized nutrition helps nutrition specifically in the Asia-Pacific and North American regions. 


Top market players are developing customized probiotics that target certain health issues and are investing in R&D, clinical validation, and initiatives for digital transformation. 


New strategic partnerships and the expansion of regions are encouraging market competitiveness and strengthening the availability of the brand.


Segment Analysis


The Global Probiotics Market has been segmented based on Source, Application, and Region.


By Source:


Bacteria (Largest Segment)


Yeast (Fastest-Growing Segment)


Bacterial strains such as Lactobacillus and Bifidobacterium dominate the market due to their well-documented health benefits. Yeast-based probiotics, particularly Saccharomyces boulardii, are gaining traction for their unique digestive and immune support benefits, reflecting the market’s move toward source diversification.


By Application:


Functional Food & Beverages (Dominant Segment)


Dietary Supplements (Fastest-Growing Segment)


Functional foods like yogurt, kefir, and fortified beverages lead the market, driven by consumer preference for convenient, nutrition-rich options. Dietary supplements are expanding rapidly due to the growing focus on preventive care and personalized nutrition.


Regional Analysis


By Region, the Probiotics Market is segmented into North America, Europe, Asia-Pacific, and the Middle East & Africa (MEA).


North America holds the largest market share (approximately 40%), driven by a strong health-conscious consumer base and product innovation. The U.S. and Canada lead adoption, supported by favorable regulatory frameworks and robust retail networks.


Europe follows with about 30% of the global market, underpinned by a stringent regulatory environment (EFSA guidelines) and growing consumer trust in functional foods. Major contributors include Germany, France, and the UK.


Asia-Pacific is the fastest-growing region, expected to capture around 25% of the market share by 2035. Rising disposable incomes, increasing health awareness, and the cultural acceptance of probiotic-rich foods in Japan, China, and India are major growth drivers.


The Middle East & Africa currently represent around 5% of the market, with significant potential for expansion due to increasing urbanization and awareness of gut health benefits.


Key Findings of the Study


·       The Global Probiotics Market is expected to reach USD 104.85 billion by 2035, growing at a CAGR of 7.4% during the forecast period (2025–2035).


·       Asia-Pacific is the fastest-growing regional market.


·       Based on the Source, the Bacteria segment held the largest market share in 2024.


·       Based on Application, the Functional Food & Beverages segment dominated the market in 2024.


·       Key players in the market include Danone, Nestlé, Procter & Gamble, Kerry Group, Chr. Hansen, Lactalis Ingredients, Yakult Honsha, Synlogic, and ProbioFerm.


Market Developments


·       March 2024: DuPont announced the launch of a new range of probiotics emphasizing immune health to meet the rising demand for functional foods and supplements.


·       January 2024: Nestlé Health Science introduced the Garden of Life Adult Probiotics line, targeting gut health and immunity through personalized formulations.


·       December 2023: Yakult expanded its operations in Asia, enhancing supply capabilities to cater to growing demand in China and India.


·       November 2023: Probiotic Partners LLC launched a plant-based probiotic supplement tailored for vegetarian consumers seeking clean-label solutions.


·       October 2023: DSM Nutritional Products formed a strategic partnership with a biotech firm to develop next-generation probiotics for gut and brain health.


·       September 2023: Danone’s Activia brand launched an advanced probiotic yogurt range designed to support digestive health and nutrient absorption.


Future Outlook


The Probiotics Market is poised for sustained expansion, driven by increasing consumer interest in preventive healthcare, functional nutrition, and personalized wellness solutions.


Future opportunities lie in:


·       Development of functional foods infused with probiotics


·       Digital platforms for personalized recommendations of probiotics


·      AI and biotechnology in strain development


·       There is expected to be significant growth and diversification in the Global Probiotics market by 2035, fueled by innovation and consumer awareness, as well as collaborations across multiple sectors.