Pizza Market is predicted to reach USD 2,36,576.6 million at a CAGR of 6.54% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Pizza Market”.

Market Synopsis

According to the MRFR analysis, the global Pizza market was valued at USD 1,34,301.2 million in 2023 and is projected to reach USD 2,36,576.6 million by 2032 at a CAGR of 6.54%.

The consistent demand for Pizza is driven by the growing innovations by major players, Increasing health-conscious population. Additionally, the growing working population coupled with their increased preference for ordering food online is driving the market.

COVID-19 Impact on the Pizza Market

The COVID-19 pandemic has had an impact on the global pizza market, illustrating both resilience and vulnerability within the industry. While pizzerias generally fared better than the broader restaurant sector, 60 percent reported a decline in sales. This downturn reflects the widespread economic strain and shifting consumer behaviors during the pandemic. However, not all pizzerias suffered equally. A notable 50 percent of those experiencing sales growth saw increases of 16 percent or more over their 2019 figures. This growth can be attributed to the adaptability of pizzerias, particularly in embracing delivery and takeout services to meet the surge in demand for at-home dining options during lockdowns and social distancing measures. Despite this increase in sales for some, profit margins have not been immune to the pandemic's economic ripple effects. Traditionally, delivery and carryout (DELCO) models benefit from higher profit margins compared to dine-in restaurants. Yet, 63 percent of pizzerias reported reduced profit margins during the pandemic. This decline can be attributed to several factors, including increased labor costs and the rising prices of goods, which have escalated since March 2020. The pandemic-induced disruptions in supply chains and heightened demand for delivery services have compounded these challenges, squeezing profit margins further.

On the other side, a minority of pizzerias have managed to navigate these turbulent times with considerable success. Thirty-seven percent of pizzerias reported an increase in profit margins by six percent or more. These businesses likely leveraged strategic adaptations, such as optimizing delivery logistics, renegotiating supplier contracts, or implementing cost-saving measures without compromising on quality. The dichotomy within the industry underscores the varying degrees of resilience and innovation among pizzerias worldwide.

Competitive Landscape

Numerous important variables, such as changing consumer lifestyles that place a premium on convenience and dining alternatives that are portable, are driving the pizza business. Pizza is a favorite option for both people and families due to its accessibility and availability, as more customers look for quick and easy meal alternatives during hectic schedules. To offer unforgettable eating experiences, pizzerias concentrate on quality, handmade goods with distinctive and global taste profiles. Prominent players in the global pizza market include Yum! Brands, Inc. (Pizza Hut) (US), Papa John's International, Inc. (US), Domino’s pizza Inc (US), Nestlé S.A (Switzerland), Rave Restaurant Group (US), General Mills, Inc. (USA), Little Caesar Enterprises, Inc. (US), Frozen Specialties, Inc. (US), Mod Super-Fast Pizza, LLC (US), Monte Pizza International BV (Netherlands), among others.

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Segmentation

By Type

1. Industrial: The global pizza market has experienced significant growth and diversification in recent years, mostly due to shifting customer preferences, technological breakthroughs, and novel product offers. The industrial segment encompasses a wide range of pizza types, including brick Pizza, conveyor Pizza, deck Pizza, and others, each catering to different segments and taste preferences. Businesses that sell ingredients, machinery, and technology, particularly for pizza manufacture are included in the industrial pizza market. Suppliers of vegetables, cheese, meat, and flour mills that are tailored to meet the demands of large-scale pizza manufacturing. They sell pre-portioned dough balls, pre-shredded cheese, and other convenience-focused goods. Companies that create and produce ovens, prep stations, dough mixers, and other specialty equipment for use in chains of pizzerias and restaurants. In this field, efficiency, speed, and consistency are the main goals of innovation.


2. Artisanal: The pizza market is a vast and varied place, offering everything from quick-serve convenience to fine dining experiences. Artisanal pizza falls into this category; it's a celebration of time-honored techniques, premium ingredients, and an emphasis on crafting a genuinely singular pizza experience. Artisanal pizza is a concept of manufacturing pizza rather than a particular style. It emphasizes a commitment to; Pizzaiolos, or artisan bakers, who take great satisfaction in creating their dough from scratch, frequently utilizing premium flours, lengthy rising times, and natural fermentation techniques. Therefore, the dough has an improved taste, texture, and digestion.

By Size

1. Regular: Regular sized pizzas, which usually have a diameter of 10 to 12 inches, are now a mainstay in the world pizza industry. Because of its adaptability, this size is very popular because it can be consumed on its alone or shared by small parties. Because they provide a medium size between bigger family-sized pizzas and smaller personal ones, regular-sized pizzas are appealing due to their balanced amount size. Over the years, the worldwide pizza market—which includes regular sized pizzas has grown significantly. Over 3 billion pizzas are sold yearly, making it one of the most popular foods in the nation, according to the USDA. Due in large part to their diversity and ease of use, regular-sized pizzas make up most of its consumption.


2. Medium: Medium-sized pizzas, usually with a diameter of 12 to 14 inches, are a good compromise between little portions and bigger, sharing portions. They are a well-liked option for small parties, families, and anybody looking for a filling dinner without going overboard with a big pizza. Due to variables including flavor, convenience, and cultural fusion, medium-sized pizza consumption has grown significantly worldwide. Data from organizations and the government demonstrate how popular these pizzas are in different parts of the country. According to Eurostat data, pizza consumption in the European Union is on the rise, especially for medium-sized quantities. Due to its balanced size and capacity to serve both solo and group diners, medium-sized pizzas are quite popular in countries like France, Germany, and Italy.


3. Large: Large pizzas, which usually have a diameter of 16 to 18 inches, are perfect for gatherings, parties, and family feasts since they can feed many people. Their considerable size accommodates a wide range of toppings and tastes, satisfying a diversity of palates and improving the shared dining experience. Due to their popularity in social situations and at events, large-sized pizzas are in high demand worldwide. Data from organizations and the government show how popular this pizza size is and how much of an economic impact it has in different areas. Large-sized pizzas are a mainstay for many customers, and the United States Department of Agriculture (USDA) reports that the pizza sector contributes significantly to the American food market.

By Nature

1. Fresh: Fresh pizzas, frequently made with first-rate elements and cooked to reserve, are renowned for their advanced taste, texture, and nutritional fee compared to their frozen or pre-packaged opposite numbers. These pizzas are usually organized using sparkling dough, hand-tossed and crowned with freshly cut greens, meats, and cheeses, then baked in conventional ovens. The emphasis on freshness and first-rate substances makes clean pizzas a preferred preference for many purchasers. As consumers become more health-conscious, the demand for fresh pizzas made with organic ingredients, whole grains, and preservatives is on the rise. Fresh pizzas are frequently associated with gourmand and artisanal food reviews.


2. Frozen/Ready to cook: Ready-to-cook or frozen pizzas are already-made pizzas that may be frozen and then cooked whenever it's convenient for the customer. With their low preparation and cooking time, these pizzas provide a convenient and speedy dinner option. They typically are available in a variety of styles and flavors, catering to diverse tastes and nutritional preferences. The demand for frozen pizzas has been regularly increasing, pushed using elements along with convenience, longer shelf lifestyles, and affordability. This phase of the market appeals to busy purchasers searching out brief meal answers without sacrificing taste. One of the primary drivers of the frozen pizza marketplace is convenience. With a busy existence and hectic schedules, customers frequently are looking for short meal options that require minimal effort.


3. Crust: In the food industry, CRUST Pizzas is a well-known brand, known for its commitment to creating outstanding pizzas that blend classic flavors with creative twists. CRUST Pizzas was founded with a love for quality and a dedication to perfection. By emphasizing fresh, premium ingredients and offering a varied menu that pleases a wide variety of palates, the restaurant has amassed a devoted following. Whether you prefer traditional combinations like Margherita or Pepperoni or crave something extra adventurous like a BBQ bird pizza with caramelized onions, CRUST Pizzas delivers taste and great. The variety of its menu is one of CRUST Pizzas' primary differentiators. Beyond conventional services, the menu showcases connoisseur pizzas stimulated by worldwide cuisines and seasonal elements.

By Distribution Channel

1. Food Service: The food service industry is a major factor in the growth of the global pizza market since it is a major channel of distribution that affects consumer behavior, gastronomic trends, and market dynamics globally. This category includes a broad range of businesses, such as eateries, coffee shops, fast food franchises, and food trucks, all of which support pizza's accessibility and appeal on a worldwide basis. First, pizza may be consumed on a platform that goes beyond typical home-cooked dinners thanks to food service establishments. In addition to meeting a wide range of customer tastes and eating situations, they provide convenience and variety. Chefs and restaurants constantly experiment with flavors, toppings, and crust types to stand out from the competition and draw in a sophisticated clientele.


2. Food Retail: Supermarkets, grocery stores, and specialty food stores provide customers with easy access to a large selection of pizza goods, making the food retail segment a key driver of the worldwide pizza industry. This distribution channel, which serves both customers looking for easy ready-to-eat alternatives and those who enjoy cooking at home, is important in determining patterns of pizza consumption. The wide reach and accessibility of the Food Retail segment is one of the main factors driving the pizza industry. Pizza alternatives are widely accessible and appeal to a wide range of tastes, dietary requirements, and culinary skills.

By Regional

1. 
   

   North America: The North American region, including the United States, Canada, and Mexico, has a significant impact on the worldwide pizza industry. This area has a strong heritage of eating pizza and leads in creating and impacting pizza trends globally with its vibrant food culture, varied customer demographics, and solid market foundation. The global pizza market is frequently associated with the United States, especially cities like New York and Chicago known for their unique pizza varieties. The American pizza industry is defined by its wide range of choices and creativity. The U.S. provides a wide variety of pizza experiences, from traditional thin crusts in New York and deep-dish in Chicago to contemporary artisanal and gourmet options. This selection caters to a diverse range of consumer tastes, guaranteeing continued demand and market expansion. These firms are credited with pioneering innovations including online ordering, smartphone applications, and effective delivery systems that have set industry norms that are now being implemented internationally.

   
   


2. 
   

   Europe: The European market, which includes Germany, the UK, France, Spain, Italy, and other European countries, has a major impact on the global pizza industry. Each nation in this area has its food customs, customer tastes, and market trends, all playing a part in the global pizza industry's diversity and expansion. Italy is where pizza was first created and continues to be a fundamental part of the worldwide pizza industry. Italian pizzerias promote a profound understanding of pizza as a cultural and culinary icon by emphasizing traditional methods, premium ingredients, and simplicity. In Germany, the pizza industry combines both traditional and innovative methods. Both classic Italian pizzas and creative variations with an assortment of toppings and dough choices are well-liked by German consumers. Popular pizza chains like Hallo Pizza and Vapiano can be found across the country, offering a range of eating options from quick casual to upscale.

   
   


3. 
   

   Asia-Pacific: The Asia-Pacific region, which encompasses China, India, Japan, South Korea, Australia, New Zealand, and other countries, is becoming more significant in shaping the worldwide pizza industry. This area, known for fast economic development, city growth, and varied food tastes, offers distinct chances and obstacles that are influencing worldwide pizza-eating trends and market changes. The growing middle class and increasing urban population in China have led to a significant desire for Western fast food, such as pizza.

   
   


4. 
   

   South America: There is a noticeable increase in demand for pizza in the Global market, mainly coming from the South American region. The report emphasizes that Brazil and Argentina play a major role in driving market growth in this region. Brazil, the biggest market in South America, boasts a large middle-class demographic that is seeing a rise in disposable income. This has resulted in an increasing need for ready-to-eat foods, such as pizzas. Argentina, another key player in the South American market, has been making a significant impact on the global pizza market growth. Although favored by meat enthusiasts, the nation is seeing an increase in vegetarian and vegan pizza popularity due to rising health awareness and shifting lifestyles.

   
   


5. 
   

   Middle East & Africa: The GCC nations, Turkey, Southern Africa, and Northern Africa make up the Middle East & Africa region, which is starting to become a major force in the global pizza business. This area has contributed much because of its distinct cultural adaptations, quick urbanization, and expanding middle class, all of which have made it an ideal environment for pizza consumption to increase and have an impact on worldwide trends. The region's high level of disposable income, a sizable expat community, and a youthful population that has a great affinity for international cuisine trends are the main drivers of this rise.