Growing Demand for Artificial Intelligence and Data Analytics to Fuel Growth in Partner Relationship Market: MRFR

Partner Relationship Management Market is predicted to reach USD 4.89 Billion at a CAGR of 5.22% during the forecast period:

Market Research Future (MRFR) has published a cooked research report on the “Partner Relationship Management Market ” that contains information from 2018 to 2032 The Partner Relationship Management Market is estimated to register a CAGR of 5.22% during the forecast period of 2024 to 2030.

MRFR recognizes the following companies as the key players in the global Partner Relationship Management Market — Oracle Corporation, Salesforce.com, Inc., Channeltivity, Allbound, Inc., and Zinfi Technologies.

Market Highlights

The global Partner Relationship Management Market is accounted to register a CAGR of 5.22% during the forecast period and is estimated to reach USD 4.89 Billion by 2032.

The Partner Relationship Management (PRM) market refers to the software and solutions designed to help businesses manage their relationships and interactions with their channel partners, distributors, resellers, and other third-party entities. PRM systems provide tools and features to streamline partner onboarding, enable collaboration, enhance communication, manage sales and marketing activities, and track performance and metrics.

Segment Analysis

The global Partner Relationship Management Market has been segmented based Component, service, and deployment type.

Based on component, the partner relationship management market is categorized into solution and service. The solution segment dominated the market and accounted for more than 58.0% share in 2020. The rapid increase in the demand for PRM solutions in various industries, including BFSI, healthcare, among others is anticipated to fuel the growth of the segment.

Based on component, the partner relationship management market is categorized into solution and service. The solution segment dominated the market and accounted for more than 58.0% share in 2020. The rapid increase in the demand for PRM solutions in various industries, including BFSI, healthcare, among others is anticipated to fuel the growth of the segment.

The service segment is anticipated to register the highest CAGR of 17.3% over the forecast period. Service plays a vital role in the deployment life cycle of any solution. Various vendors offering PRM solutions provide services to assist companies in implementing PRM strategies effectively. These services help identify different types of integration required by organizations to come across their demand for PRM. Furthermore, aftersales services offered by vendors assist the organization in using the PRM solutions effectively and appropriately.

Regional Analysis

The global Partner Relationship Management Market, based on region, has been divided into North America, APAC, Europe, Middle East and Africa, and South America. North America dominated the market and accounted for over 40.0% share of the global revenue in 2020. The region is a hub for various technological innovations and internet users. Moreover, various prominent players such as Salesforce.com, Inc.; Impartner, Inc.; and Oracle Corporation are supporting the market growth in the region. Internet users in the region are further driving the market growth in North America.

European countries, including the UK, Germany, France, and others, might show significant interest in PRM solutions, but the adoption could vary from country to country.

The Asia Pacific market for partner relationship management is anticipated to register the highest CAGR of 19.1% from 2021 to 2028. The increasing tech-savvy population and the rise in the number of IT companies and manufacturing units in various countries, including China and India, in the region are expected to fuel the market growth in this region.

For a comprehensive regional analysis of the PRM market, researchers would typically consider factors such as market size, adoption rate, key players, regulatory environment, cultural differences, economic conditions, and technological infrastructure in each region. This analysis can help businesses understand the potential for PRM implementation and tailor their strategies accordingly.

• The global Partner Relationship Management Market is expected to reach USD 4.66 Billion by 2030, at a CAGR of 5.22% during the forecast period.


• North America dominated the market and accounted for over 40.0% share of the global revenue in 2020. The region is a hub for various technological innovations and internet users. Moreover, various prominent players such as Salesforce.com, Inc.; Impartner, Inc.; and Oracle Corporation are supporting the market growth in the region. Internet users in the region are further driving the market growth in North America.


• Based on component, the partner relationship management market is categorized into solution and service. The solution segment dominated the market and accounted for more than 58.0% share in 2020.


• Oracle Corporation, Salesforce.com, Inc., Channeltivity, Allbound, Inc., and Zinfi Technologies