Outdoor and Ski Sportswear Market is predicted to reach USD 433510 million at a CAGR of 4.8% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Outdoor and Ski Sportswear Market”.

Outdoor and Ski Sportswear Market Highlights

According to the MRFR analysis, the global Outdoor and Ski Sportswear market was valued at USD 254560 million in 2022 and is projected to reach USD 433510 million by 2032 at a CAGR of 4.8%.

The global outdoor and ski sportswear market continues to evolve, driven by several factors such as shifting customer preferences, technology improvements, and environmental concerns. One major market trend is the growing demand for sustainable and eco-friendly products. Consumers are becoming more ecologically conscious, resulting in a preference for products with a low environmental impact. As a result, numerous outdoor and ski sportswear firms are adding recycled materials like plastic bottles and ocean garbage into their goods. Furthermore, there is an increasing interest in bio-based materials like bamboo and organic cotton, which have both environmental and performance advantages.

COVID-19 Impact on the Outdoor and Ski Sportswear Market

The COVID-19 pandemic caused significant disruption to the worldwide sportswear business, posing several difficulties for its segments. At first, extensive lockdowns and travel restrictions caused consumer spending on non-essential goods including sportswear to drop precipitously. Sportswear intended for athletic activities became less in demand because of the closure of gyms, sports clubs, and leisure centers. Major athletic events were also either postponed or canceled, which severely hurt the market's chances. The industry's problems were made worse by the closing of physical storefronts, which compelled numerous sportswear companies to reevaluate their distribution plans and make significant investments in e-commerce platforms. When consumers resorted to digital channels for their shopping needs in the face of lockdowns and social distancing measures, online sales became a vital source of income for the sector. This change sped up the sportswear industry's digital transformation by encouraging firms to improve their online presence and use cutting-edge tools like augmented reality to provide virtual try-ons. Despite the difficulties, the pandemic saw resilience and even growth in a few sportswear industry areas. Demand for comfortable, adaptable garments known as "athleisure" surged as more people accepted remote work and looked for clothes that could be used for both daily wear and exercise. In addition, the pandemic's emphasis on health and wellbeing increased demand for sportswear made for yoga, outdoor activities, and at-home workouts. In the next years, as immunization campaigns gain momentum and economies begin to revive, the world demand for sportswear is expected to rebound. Notwithstanding, the industry's primary concerns continue to be the persistent uncertainty over the pandemic's future course and the possible appearance of novel varieties. To prosper in a post-pandemic world, sportswear brands will need to continue being flexible and nimble, adapting to changing consumer preferences and market dynamics while also placing a high priority on innovation and sustainability.

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Competitive Landscape

The global Outdoor and Ski Sportswear market is driven and consists of several organized and unorganized industry players. The main companies in the global Outdoor and Ski Sportswear Market are aiming at growth strategies such as innovation in products and evolving technologies on a global level to gain a maximum share of the global market. The key players operating in the global Outdoor and Ski Sportswear market comprise Rossignol (France), Columbia Sportswear (US), Fischer Sports GmbH (Austria), Lafuma (France), Patagonia (US), Helly Hansen (Norway), Mammut (Switzerland), Outdoor Research (US), Salewa (Bolzano), Norrona (Norway) among others.

Segmentation

By Type

• Jackets: It is a very important gear for any skier to use Ski jackets as it provides both warmth and protection. These jackets are being used as they are lightweight, waterproof and are built with high-quality materials, as compared to traditional alternatives. One of the prominent factors behind the surge in demand for these jackets is the need for trendy garments in outdoor activities. The growing interest of people in several outdoor activities like caving, rock climbing, rafting, hiking, trekking, mountaineering, camping, skydiving sailing etc. is increasing, giving a push in the sales of these jackets.


• Top Wear: In outdoor sports, especially in skiing, it is very important to keep the consumer’s body warm and dry for a comfortable experience. To achieve that skiers often use two layers of clothing, one for protection from elements like wind and snow, and another for insulation to keep the body warmer. This need for skiers is making them wear more top wear along with jackets. The most common use of these top wears is for wicking sweat out and keeping skier dry. By moving moisture away from the body, it helps the user reduce the evaporative cooling.


• Bottom Wear: The demand for bottom wear in the outdoor and ski sports is increasing as the users are following a two-layer approach: inner layer and outerwear. People are using wool or synthetic materials for the inner layer which are tight-fitting, breathable, and warm to provide comfortable fit underneath the snow pants. And for the outer layer ski pants having waterproof and windproof qualities are being used.


• Footwear: For any outdoor sports, the importance of footwear is very high. As good footwear provides essential ankle support, it is a primary requirement of the user. Footwear with good ankle support prevents ankle injuries which are very common in outdoor sports like hiking and trekking. Many players of this industry are making boots with a padded collar around the ankle which provides good rigidity to support feet in difficult terrain.


• Accessories: The accessories that are highly used in outdoor and ski sportwear includes Gloves, Mitts, Hats, Beanies, Buffs and Neckwear etc. To get a better experience of skiing it is very important to have a good combination of clothing which makes a huge difference for skiers between unpleasant freezing days on the slope and enjoyable days in dry and warm conditions. Users are focusing on the high quality of these products that can provide good insulation for longer periods.


• Others: In the others segment we have considered products like bands, wrist supports, ski bindings, helmets, goggles, and padded protection pants etc. Safety is a prime consideration of the skiers, and hence use of these products is increasing in outdoor and skiing. Even with professional skiers, getting injuries while skiing is very common.

By Sport Type

• Skiing: Ski sportswear are highly seasonal products, as they are in peak demand during the months of winter, when the sport gets more popularity. This seasonal demand is driven by ski resorts, winter vacations and cold weather. In the recent year it has been witnessed that ski wearables are in demand because of style statement along with its functional requirement. Skiers are seeking personal style out of these wearable than using for just keeping body warm and dry. This is ultimately forcing manufacturers to blend the style with the functionality of ski wearables.


• Outdoor: Increasing participation of people in numerous outdoor sports like swimming, running, hiking, caving, trekking, and cycling etc. has increased notably in recent years. As the awareness of the benefits offered by sportswear is growing among the consumers, demand for sportswear is also increasing. Users have shown willingness to spend on sportwear for better performance enhancing qualities such temperature resistance, waterproof, and other.

By End User

• Men: For over a long period of time participation of men in various activities like rock climbing, cycling, trekking, hiking, and other such outdoor sports is prominent. Availability of various academy and training centers of men is promoted boys to join the outdoor sport in early age. This is the main reason of men segment dominating the outdoor and ski sportwear market in end user category. Demand for wide range of products in men for outdoor and ski sportwear is rising and to meet this demand many manufacturers are investing in innovative product design. The men section has high availability of wide variety of sportwear product considering various features like high performance, durability, and functionality, particularly for rugged outdoor conditions.


• Women: In the recent years participation of women is increased in outdoor sports worldwide. Governments of various countries are implementing several initiatives to promote women participation. For example, the UK government is organizing women's sport conferences to create awareness of the benefits of outdoor sports and fitness activities. These countries have also introduced number of policies and program to promote women outdoor sports like "Inspiring Women in Sport" campaign.


• Unisex: The Unisex segment is popular among consumers who prefer practicality, versatility, and gender-neutral designs in outdoor and ski sportwear. People are focusing on the unisex option as it can be shared among family members and friends. One of the key reasons for this adoption is increasing sustainability concerns. Major players like Nike are also promoting their unisex designs by collaboration with outdoor enthusiasts as environmentally responsible choices.

By Price Range

• Economy/Mass: The economy/mass segment holds the largest market share in the outdoor and ski sportwear market. This is mainly due to the large number of budget-conscious consumers. This segment offers products with a price range that is affordable to the consumers that are not willing to spend too much on sportswear. These products focus on offering basic functionality over high-performance features.


• Premium: Premium outdoor and ski sportwear hold a lower market share compared to the economy/mass segment. Premium products are in demand mostly by professional personnel in outdoors and ski sports, willing to spend more on these products. One of the key aspects driving the premium product is the technological advancement in features like waterproofing, temperature resistance, breathable materials etc. These features are commonly demanded by professional skiers.

By Distribution Channel

• Supermarkets & Hypermarkets: Supermarket/Hypermarket hold the largest market share in Outdoor and ski sportwear market. Supermarket/Hypermarket is coming up as a convenient and accessible option for consumers preferring basic accessories and athletic clothing. sportwear in supermarket/hypermarket offers competitive pricing attracting beginners who don't want to spend more for the first time. These markets offer lower price alternatives for branded sportwear which attracts beginners.


• Specialty Stores: Specialty stores are gaining a good market share owing to trends like Athleisure, personalization, and retro sportwear. The athleisure trend is mostly gaining attraction due to younger consumers who emphasis on being fit and healthy. Along with the well-established players in sportwear specialty store like Adidas, Nike, and Puma, other brands like H&M, Zara, ASOS and Topshop have introduced specialty stores with dedicated space for their own brand of athleisure.


• Online: Online distribution channels have come up as one of the prominent segment in the sportwear industry. Consumers are preferring shopping online even after the covid restriction has eased. This consumer shift towards online shopping even after reopening of physical stores made major players offer direct-to-consumer (DTC) model. Major players of this industry are focusing on creating a stronger digital presence and consolidating their retail-partner model.

By Region

• North America: In recent years, individual discretionary income has expanded within North America encouraging people to spend on outdoor sportwear. It is driving the market in this region as middle- and upper-income consumers shifted their buying behavior from essentials to luxury goods in most of the metropolitan cities. This trend has increasing adoption of investing in outdoor activities like hiking, trekking, rock climbing, etc.


• Europe: Countries in Europe like France, Austria, Switzerland, Spain, and Germany are organizing numerous sporting event as they have some of the popular outdoor sport destinations. These countries have developed infrastructure to attract sport enthusiasts for outdoor activities, which also include winter sport across Europe. One of the key factors driving the demand for winter in the region is increasing alpine touring.


• Asia-Pacific: Governments of various countries are taking initiatives on snow-related sports and activities in Asia Pacific. For example, Get into Snow Sports (GISS) was introduced in China to create awareness and promote people in winter sports. This program was part of preparation for Winter Olympics Internation Ski Federation (FIS). The reason behind this promotion was the organization of Winter Olympics in 2022 in China. Furthermore, increasing number of professional snow sports leagues like Asian Winter Games (AWG), figure skating, and ice hockey, is expected to increase the domestic player in spending more on sportwear in this region.


• The Middle East & Africa: In this region rapid urbanization allows access to renowned sports clubs and fitness centers, enabling consumer spending on sportwear for outdoor sports. More and more adventure travelers are visiting the region, increasing the awareness of outdoor sport in the Middle East and Africa. Activities like cycling, desert activities and trekking, diving and water sports are gaining a significant attraction for these tourists. Dubai recently constructed over 150 Km high-quality cycle paths across the city. Many local groups like "Cycle Safe Dubai" are organizing events regularly.


• South America: Increasing adoption of adventure sports in South America is driving the market in this region. South America has diverse landscapes and growing enthusiasm for adventure sports. The region has ideal geography for outdoor sport which includes mountains, rainforests, rivers, oceans, and deserts. Andes Mountains in Argentina, Ecuador, Colombia etc. is a great attraction for mountaineering and trekking enthusiasts. People visit Chile for some of the popular trekking routes like the Inca Trail on Machu Picchu and Torres del Paine Circuit for a challenging experience.