Increasing population, growing smartphone usage, and changing attitudes towards online dating are expected to drive market expansion shortly at a CAGR of 7.50% during the forecast period 2023 to 2032.
Market Research Future (MRFR) has published a cooked research report on the “Online Dating Market” that contains information from 2018 to 2032. The Online Dating Market is estimated to register a CAGR of 7.50% during the forecast period of 2023 to 2032.
MRFR recognizes the following companies as the key players in the global Online Dating Market— Match Group, LLC (Tinder), Bumble Inc., Grindr LLC, eHarmony, Inc., Spark Networks, Inc., The Meet Group, Inc., rsvp.com.au Pty Ltd., Coffee Meets Bagel, Cupid Media Pty Ltd., Elite Singles, The League App, Inc.
Market Highlights
The global Online Dating Market is accounted to register a CAGR of 7.50% during the forecast period and is estimated to reach USD 17.6 billion by 2032.
The substantial increase in the popularity of online dating applications like Tinder, Match Group, and others within the young demographic stands out as a key driver for market growth in the forecast period. Social networking sites are playing an essential role in facilitating and recording romantic relationships among individuals, further fostering the adoption of online dating apps and portals.
Segment Analysis
The global Online Dating Market has been segmented based on the Platform and Revenue Generation.
Based on the Platform, the market is segmented into Applications and Web Portals. The applications segment was attributed to holding the largest market share in 2022. A significant segment of the global young population utilizes mobile applications for online dating, contributing to the market's overall share. The increasing popularity of apps like Tinder, Bumble, Badoo, and others worldwide has further bolstered the market share. For instance, Tinder's average subscriber count rose from 7.9 million in 2018 to 10.4 million in 2020, highlighting the growing popularity of these online dating platforms.
Based on the Revenue Generation, the Online Dating Market has been segmented into Subscription and Advertisement. The subscription segment was expected to hold the largest market share in 2022. Free applications typically offer limited features and charge a subscription fee for premium features, with the subscription fees varying among different apps. Consequently, many users opt for subscription models to gain access to enhanced features. Paid subscriptions often include benefits such as unlimited likes and swipes, an ad-free experience, and read receipts.
Regional Analysis
The global Online Dating Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Online Dating Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Online Dating Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Online Dating Market comprises of Middle East, Africa, and Latin America.
The largest market share for the Online Dating Market was maintained by the North American regional sector. The United States is playing a significant role in boosting market revenue. The existence of established online dating platforms like Tinder, Bumble, Badoo, and others is a key driver for the market's expansion. For example, in North America, the average number of subscribers to Match Group's online dating services was 4.1 million in 2018, and this figure increased to 4.9 million in 2020. The growth in average subscribers in North America was largely fueled by the popularity of apps such as Tinder, Hinge, BLK, and Chispa.
Moreover, the Europe market has been persistently growing over the forecast period. As per the Ericsson Mobility Report 2021, in Western Europe, the steady shift from 2G and 3G to 4G subscriptions resulted in a 7% growth, constituting 80% of all mobile subscriptions by the end of 2021. Notably, 5G subscriptions experienced robust growth, escalating from 5 million in 2020 to 31 million in 2021. Additionally, the World Economic Forum highlights that in 2021, Luxembourg, Denmark, and Spain exhibited high-speed internet coverage in 96%, 95%, and 94% of households, respectively. This widespread coverage facilitates users in downloading and utilizing online dating apps while ensuring swift updates of enhanced features for an improved user experience.
The significant factors driving growth in the Asia-Pacific region include the rising popularity of online dating sites and apps, particularly among the younger population in emerging economies. The increasing user base of online dating apps in countries like China and India is expected to offer substantial opportunities for the market. In the first half of 2021, China's dating platforms reported a cumulative active user count of 36.6 million, marking a 19.9% increase from the same period in 2020. The Internet Marriage and Dating Market in China also witnessed significant growth, reaching RMB 7.2 billion in 2021. In September 2020, Momo Master App, a leading Chinese dating app, boasted 113.6 million monthly active users, with a total of 13.1 million paying users for Momo's live broadcast and value-added services in the third quarter of the same year, including 4.1 million paying users.
Furthermore, the rest of the world's Online Dating Market is divided into the Middle East, Africa, and Latin America. The rise in internet penetration across the Middle East, Africa, and Latin America has played a crucial role in the growth of online dating services. As more people gain access to the internet, the potential user base for online dating platforms expands.
Key Findings of the Study
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The global Online Dating Market is expected to reach USD 9.2 billion by 2032, at a CAGR of 7.50% during the forecast period.
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The Asia-Pacific region accounted for the fastest-growing global market because the expansion in the region is predominantly fueled by factors such as a sizable population of singles, increasing consumer purchasing power, and urbanization, among other contributing elements.
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Based on platform, the applications segment was attributed to holding the largest market in 2022, with an approximate market share of 55–60%.
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Match Group, LLC (Tinder), Bumble Inc., Grindr LLC, eHarmony, Inc., Spark Networks, Inc., The Meet Group, Inc., rsvp.com.au Pty Ltd., Coffee Meets Bagel, Cupid Media Pty Ltd., Elite Singles, The League App, Inc
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Report details
| Base Year | 2020 |
| Companies Covered | 15 |
| Pages | 100 |
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