Non-alcoholic Liquors & Mocktails Market is predicted to reach USD 12.79 billion at a CAGR of 8.57% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Non-alcoholic Liquors & Mocktails Market”.

Market Synopsis

According to the MRFR analysis, the global Non-alcoholic Liquors and Mocktails market was valued at USD 6.16 billion in 2023 and is projected to reach USD 12.79 billion by 2032 at a CAGR of 8.57%.

The Non-alcoholic Liquors and Mocktails market is expected to grow in the future owing to evolving consumer preferences and a shift towards healthier lifestyles. Increasing awareness of the negative health impacts of alcohol consumption has fueled demand for sophisticated, alcohol-free alternatives that mimic traditional alcoholic beverages. Millennials and Gen Z are particularly influential in this trend, valuing wellness and unique experiences. Innovations in flavor profiles and the use of natural ingredients are enhancing the appeal of non-alcoholic options. Additionally, the rise of sober-curious movements and mindful drinking practices further boosts this market. As social norms around drinking evolve, the non-alcoholic sector is set to expand, offering diverse and appealing choices for a broad consumer base.

COVID-19 Impact on the Non-alcoholic Liquors and Mocktails Market

The COVID-19 pandemic significantly impacted the non-alcoholic liquors and mocktails market, driven by shifts in consumer behavior and heightened health consciousness. As lockdowns and social distancing measures restricted access to bars and restaurants, many consumers turned to at-home entertainment, spurring demand for non-alcoholic beverages that could replicate the social experience of drinking without the adverse health effects associated with alcohol. This period saw a surge in the popularity of mocktails and non-alcoholic spirits, as consumers sought sophisticated, flavorful alternatives to traditional alcoholic beverages. Health and wellness trends accelerated during the pandemic, with an increasing number of people prioritizing their immune health and overall well-being. This shift contributed to the growth of the non-alcoholic beverages sector, as products often marketed as healthier alternatives gained traction. Additionally, the rise of e-commerce and direct-to-consumer sales channels allowed brands to reach a broader audience, overcoming the limitations of closed physical retail spaces. Innovation within the industry also played a crucial role, with companies developing new, high-quality non-alcoholic options that catered to evolving tastes and preferences. As a result, the non-alcoholic liquors and mocktails market not only weathered the pandemic but emerged more robust and poised for continued growth as consumer interest in health-conscious, flavorful beverage alternatives remains strong.

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Competitive Landscape

The global non-alcoholic liquors and mocktails market is driven and consists of several organized and unorganized industry players. The main companies in the Non-alcoholic liquors and mocktails market are aiming at growth strategies such as innovation in products and evolving technologies on a global level to gain a maximum share of the global market. The key players operating in the global non-alcoholic liquors and mocktails market comprise Seedlip, Keurig Dr Pepper Inc., Curious Elixirs, Proposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch's, Three Spirits, and Sobrii among others.

Segmentation

By Product Type

1. Rum: The popular rum mocktails are the Mai Tai Mocktail, Mojito Mocktail, Pina Colada Mocktail, and Dark and Stormy Mocktail, all of which provide a good taste and revel in harking back to their alcoholic counterparts. This method preserves the essence of rum, considering the advent of drinks that are rich in flavor and complexity, intently mimicking their alcoholic opposite numbers.


2. Vodka: Non-alcoholic vodkas are made from combinations of different botanicals, roots, herbs, and fruits, which pick up the clean as well as refreshing profile that characterizes traditional vodka. Some non-alcoholic vodkas are also flavored to enhance their appeal, with popular flavorings including vanilla and orange. For making non-alcoholic vodka, neutral grains and botanicals are used, which results in a beverage almost like conventional alcohol.


3. Whiskey: Non-alcoholic whiskey tastes like traditional whiskey and is made up of natural flavors, spices, and smoke. However, it lacks the harsh burn that characterizes alcoholic whiskey. Therefore, those who love the taste of whisky but do not consume alcohol can go for this substitute. Non-alcoholic whisky can be made by using ingredients like sugar, essential oils, flavorings, and aromas to create the depth and richness of typical whiskies. This paves the way for a flexible non-alcoholic whisky that can be substituted in most recipes requiring real whiskey, enabling consumers to enjoy various cocktails and meals without compromising on taste preferences. For example, non-alcoholic whiskeys are used in making Manhattan mocktails or Old Fashioned mocktails, which are just as good as their traditional alcoholic versions.


4. Gin: Non-alcoholic gin affords a polished substitute for classic gin, incorporating a combination of natural essences that closely resembles the botanical profile of its alcoholic counterpart. These non-alcoholic gins are meticulously made using advanced methods to ensure the retention of complicated flavors. Some manufacturers hire a sophisticated distillation approach that gets rid of the alcohol content while keeping the essence of the botanicals.


5. Tequila: Non-alcoholic tequila offers a sweet, slightly earthy flavor profile that appeals to those seeking the essence of tequila without alcohol. The first type is traditional tequila which has undergone a specialized process to remove its alcohol content. This method retains the distinct flavors and characteristics of the original spirit, ensuring that the essence of tequila is preserved.


6. Aperitif: Non-alcoholic aperitifs have surged in growth as they adeptly replicate the flavors and experiences of conventional aperitifs without the alcohol content material. Leading the way in offering cutting-edge substitutes that preserve the intense tastes, bitterness, and mouthfeel of their alcoholic counterparts are brands like Wilfred and Ghia. These drinks accomplish the similar goal of offering a pre-dinner beverage that increases appetite and improves the eating experience.


7. Mocktails: Mocktails, or non-alcoholic beverages, have turned out to be more and more famous as more humans are looking to experience the social and flavorful aspects of cocktails without alcohol. The famous mocktail is the Virgin Mojito. Those liquids are perfect for those who choose not to consume alcohol for private, health, or religious motives.


8. Others: Other segments consist of Kombucha, Smoothies, and Coconut water. Healthy and tasty beverage alternatives such as kombucha, smoothies, and coconut water non-alcoholic liqueurs are becoming famous. Kombucha is a fermented tea drink that is celebrated for its probiotic content as well as potential health benefits like improved digestion and strengthened immunity. This tangy and fizzy drink has various tastes ranging from fruity to herbal flavors serving as a refreshing option for people who would like a nutritional drink.

By Category

1. Regular: Regular or economy Non-alcoholic beverages and mocktails offer a price budget-friendly choice for those seeking to enjoy flavorful liquids without the price associated with premium merchandise. These liquids are handy and function as simple substances, making them a tremendous desire for regular entertainment and informal gatherings. In the economic system, nonalcoholic beverages and mocktails are priced in the range of approximately USD 2 – USD 8. Economic system Non-alcoholic liquids regularly include popular manufacturers that offer familiar flavors at a low cost.


2. Premium: Premium non-alcoholic drinks and mocktails represent the excessive ease of the market, presenting sophisticated and complex flavors that cater to discerning tastes. Those merchandise regularly make use of high-quality ingredients and superior production strategies to supply an elegant ingesting experience. Premium nonalcoholic mocktails are priced in the range of approximately USD nine to USD 20 or above. Top-class non-alcoholic spirits and cocktails are crafted with meticulous attention to detail, often incorporating unique botanicals, spices, and taste extracts. Manufacturers like Seedlip, Lyre’s, and Formality Zero Proof provide premium non-alcoholic spirits that mimic the depth and complexity of conventional alcoholic drinks.

By Flavor

1. Herbal and Botanical: Plant-based elements are employed in the production of herbal and botanical non-alcoholic spirits and mocktails, which are designed to imitate the taste and sensation of traditional alcoholic beverages but without any alcohol content. The unique ingredients give these drinks a unique flavor and aroma that meets people who like drinking cocktails but do not want alcohol for health reasons. These drinks target those looking for non-alcoholic cocktails that can be enjoyed socially while still keeping fit and healthy, therefore providing an option that is low on calories but high in flavor.


2. Spiced: There are non-alcoholic drinks as well as mocktails that have been infused with a variety of spices to produce some complex, aromatic, and tasty liquids. Some of these ingredients include cinnamon, cardamom, cloves, and ginger, among others, to give the same warmth and richness normally associated with classic alcoholic spirits such as whisky or rum. The outcome is a blend of flavors full of depth aimed at satisfying those looking for the taste of cocktails without alcohol’s influence on them. These spiced beverages integrate easily with other herbs, botanicals, and fruits to make them more complex and balanced drinks.


3. Exotic and Tropical Fruits & Vegetables: There are also non-alcoholic liquors and mocktails made from exotic and tropical fruits and vegetables. Always, these drinks consist of mixed combinations of pineapple, guava, passionfruit, dragon fruit, lychee, mango, berries, orange, tomato, and others that originated from tropical regions.


4. Oak: Oak non-alcoholic liquors and mocktails mimic the complex flavors of traditional oak-aged spirits while eliminating alcohol. Oak essence and other natural ingredients are infused into these drinks to create depth and richness similar to that found in aged liquors like whiskey and rum. Alternatively, they can be created using oak chips or via the process of aging them in a barrel so that they capture the nuanced notes associated with aged spirits such as vanilla, caramel, and smokiness.


5. Agave: Non-alcoholic liquors and mocktails made from agave are an innovative development in the beverage industry that attempts to mimic the flavor profile of traditional tequila without alcohol. Alternative, non-alcoholic concoctions made from Agave are a fusion of different tastes, including earthy sweetness and typical “heat” loved by tequila fans. Non-alcoholic agave Spirit is one such great substitute for tequila, which can be drunk alone or used as a base for many other types of mixed drinks or cocktails.


6. Smoky: Smoky non-alcoholic liquors as well as mocktails mimic the tastes of mezcal and smokey whiskey, which have traditionally been associated with them. The use of natural ingredients mixed with innovative methods is the basis for these alcohol-free substitutes that encapsulate what it means to be smoky, giving an experience that is both one-of-a-kind and suitable for those who appreciate intensity in spirits.


7. Others: Other segments consist of Citrus, Floral, and Umami. Citrus-based mocktails are vibrant and refreshing invigorate the palate, it offer a zesty profile. Popular for their ability to cleanse the taste buds and cut through rich meals. They are loved for their ability to refresh the palate after heavy meals. They are great for summer parties and can be served with different foods. Such drinks as lemon ‘n’ lime spritzers or blood orange ‘n’ grapefruit coolers. Floral mocktails are delicate and fragrant, they remind of chic and gracefulness.

By Region/Country

1. 
   

   China: The growth of the mocktail industry in China is also fueled by innovative flavors and ingredients that cater to diverse tastes. This innovation appeals to those abstaining from alcohol and to individuals seeking diverse and interesting beverage choices. China's rich tea culture and variety of local drinks, such as milk, soy, and coconut milk, complement the expanding mocktail market. Traditional beverages like Virgin Mojito, Shirley Temple, Virgin Pina Colada, and baijiu coexist with modern non-alcoholic options, creating a vibrant and varied drink landscape. Furthermore, the introduction of RTD mocktails and the influence of international beverage trends have driven the industry's expansion.

   
   


2. 
   

   Malaysia: Malaysian consumers have become more concerned regarding health & wellness. In addition, there is also an increased awareness regarding the negative effects of drinking alcohol, thus people are looking for healthier options that do not contain it. This reflects a global shift towards well-being, where individuals prioritize their health and select beverages that go together with their lifestyle choices around the world. Cultural factors also contribute to the preference for non-alcoholic drinks in Malaysia. For instance, because of religious beliefs, both Muslim and Hindu populations do not drink alcohol, given their diversity as a country.

   
   


3. 
   

   Germany: Germany’s non-alcoholic drinks and mocktails market is growing, driven by changing consumer tastes, increased health awareness, and a cultural shift towards moderate drinking. Consumption of non-alcoholic beverages in Europe has been on the rise as well. Current data shows that production of non-alcoholic beer in Germany has doubled over the past ten years, reaching 556 million liters of this drink in 2023, compared to almost less than 267 million liters back in 2013. Increasing volumes are being made because local customers prefer substitutes for regular alcoholic brands.

   
   


4. 
   

   Portugal: Portugal's non-alcoholic liquors and mocktails marketplace is experiencing a surge, driven by growing fitness cognizance, tourism, and evolving lifestyle choices. According to MRFR, the volume of non-alcoholic drinks in Portugal is anticipated to attain 2,556.0 million liters in 2024, with a slight increase of 0.2% in 2025. The common extent per person at home is projected to be 215.70 liters in 2024, indicating a domestic market for these drinks.

   
   


5. 
   

   Saudi Arabia (Exc. GCC): In Saudi Arabia's non-alcoholic liquors and mocktails market, the main driver is quality certifications such as Halal, & Kosher. Halal mocktails are alcohol-free derivatives thereof as per Islamic dietary law. Mocktails are fruit-based drinks made from syrups and other non-alcoholic ingredients, among others; thus, within this religious context, they have become highly popular over a variety of other versions without any carbonation or fermentation. These kinds of drinks offer safe options for socializing or celebrating without crossing religious lines at all.

   
   


6. 
   

   GCC: The people living in the Gulf Cooperation Council (GCC) have discovered that they want healthier drink options since they have become more aware of sugary and high-calorie beverages’ negative health effects. Low-calorie beers that contain no alcohol, like Bud Zero from Budweiser, have become highly popular among people around the globe who still want to enjoy traditional beer without having to worry about weight gain or getting drunk. Many millennials love diet-based non-alcoholic drinks because these types do not contain any sugar and have fewer calories compared to other types of beverages that may contain both sugar and high calories.