Nicotine Oral Dissolvable Thin Films Market Trends, Growth, Forecast 2032 | MRFR

Market Research Future (MRFR) has published on the “Global Nicotine Oral Dissolvable Thin Films Market”.

The global nicotine oral dissolvable thin films market is projected to register a CAGR of 3.86% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global nicotine oral dissolvable thin films market are Nicoccino Holding AB (Japan), AdhexPharma (France), ARx, LLC (US), ZIM Laboratories Limited (India), LTS Lohmann Therapie-Systeme AG (Germany), NAL Pharma (China), INVENTZ Lifesciences (India), Renejix Pharma Solutions (US), and DK Livkon Healthcare Pvt. Ltd. (India).

Market Highlights

The global nicotine oral dissolvable thin films market is accounted for to register a CAGR of 3.86% during the forecast period and is estimated to reach USD 0.15 billion by 2032.

The global nicotine oral dissolvable thin films market is experiencing robust growth due to several drivers, restraints, and emerging opportunities. Increasing efforts to quit smoking, supported by public health campaigns and government programs, are significantly boosting demand for nicotine oral thin films. These products offer a convenient, discreet, and rapid relief from cravings, making them an attractive alternative to traditional smoking and other nicotine replacement therapies (NRTs). The advantages of oral thin films, such as ease of use, rapid absorption, improved bioavailability, and precise dosing, further drive market expansion. However, stringent regulatory policies and the presence of established NRT products pose challenges, including high compliance costs and market competition. Patent protection also limits market access by restricting competition. Despite these hurdles, the development of new manufacturing facilities and ongoing innovations in formulation and delivery systems are creating lucrative opportunities for growth. Companies like Redwood Scientific Technologies and Nicoccino are leading efforts to enhance production capabilities and introduce novel products, positioning themselves for long-term success in the evolving market.

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Segment Analysis

The global nicotine oral dissolvable thin films market has been segmented based on strength, route of administration, age group, and sales channel.  

Based on strength, the global nicotine oral dissolvable thin films market is segmented into 1mg, 2mg, and others. The 2mg segment held the largest market share in 2023 and is also the fastest-growing segment during the forecast period (2024-2032). The 2 mg strength offers a balanced dosage for efficient craving management, making it suitable for both moderate and heavy smokers. These covert and useful products are gaining popularity as harm reduction and smoking cessation become more important topics. Demand is being driven by rising public awareness of the dangers of traditional smoking methods.

Based on route of administration, the global nicotine oral dissolvable thin films market is divided into tongue and buccal segments. The tongue segment held the largest market share in 2023 and is also the fastest-growing segment during the forecast period (2024-2032). The tongue method provides rapid nicotine absorption through the oral mucosa, offering quick relief from cravings. Its convenience and discreetness make it a popular choice. Increased awareness of smoking cessation aids and advancements in thin film technology are driving this growth. As demand for effective nicotine replacement therapies rises, the market is expected to expand significantly.

Based on age group, the global nicotine oral dissolvable thin films market is segmented into adults and adolescents. The adults segment held the largest market share in 2023 and is the fastest-growing segment during the forecast period (2024-2032). The adult market is growing quickly because more people are becoming aware of nicotine replacement therapy (NRT) and because people are switching to less dangerous smoking alternatives. Thanks to increased efforts to quit smoking, supportive laws, and developments in film technology, these movies provide a covert and practical means of controlling nicotine cravings. Market expansion is further supported by public health initiatives and growing e-commerce platforms.

Based on sales channel, the global nicotine oral dissolvable thin films market is divided into online and offline. The offline segment had the largest market share in 2023, while the online segment is the fastest-growing during the forecast period (2024-2032). The online and offline segments of the global nicotine oral dissolvable thin film market are based on sales channel. During the forecast period (2024-2032), the online segment is expected to grow at the fastest rate, while the offline segment held the largest market share in 2023. The ability to purchase nicotine oral thin films globally through e-commerce platforms has significantly expanded market reach thanks to online sales. Online sales are predicted to propel market expansion going forward as health concerns related to smoking become more widely known. Additionally, sales through pharmacies, retail establishments, and supermarkets are increasing steadily offline. These places offer quick purchases, expert guidance, and easy access to merchandise. Strong demand for nicotine oral dissolvable thin films is sustained by consumers' familiarity with and trust in physical stores, which guarantees their reach and fosters market expansion.

Regional Analysis

The global nicotine oral dissolvable thin films market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America further includes US, Canada, and Mexico. Europe includes countries namely Germany, France, UK, Italy, Spain, and the Rest of Europe. The Global nicotine oral dissolvable thin films market in Asia-Pacific has been segmented into China, India, Japan, South Korea, Australia, and the Rest of Asia-Pacific. Moreover, the Rest of the World comprises of Middle East & Africa, and South America.

North America accounted for USD 31.20 million in the nicotine oral dissolvable thin films market in 2023, with a projected CAGR of 3.86% during the forecast period. Significant growth is driven by rising awareness of smoking cessation aids and increasing health issues related to smoking. The CDC’s Tips Campaign aims to boost awareness and support for smoking cessation, fueling demand for nicotine products. Additionally, the convenience and effectiveness of oral thin films, combined with advancements in drug delivery technology and supportive regulations, are contributing to market growth. Investments in R&D and widespread availability across online and offline channels are expected to sustain this upward trajectory.

Europe had a market value of USD 44.48 million in 2023 and is projected to grow at a CAGR of 3.46% during the forecast period. The market is expanding due to the growing popularity of oral dissolvable thin films and the presence of major market players. Increasing consumer demand for less harmful smoking cessation options and regulatory support for innovative products are key growth drivers. The recent acquisition of Tesa Labtec GmbH by AdhexPharma S.A.S., a leader in oral thin film technology, is expected to boost R&D and strengthen market presence. Enhanced marketing and collaborations with healthcare professionals further support market expansion.

Asia-Pacific had a market value of USD 20.74 million in 2023 and is projected to grow at a CAGR of 4.77% during the forecast period. Significant growth is driven by increasing health awareness, urbanization, and high smoking rates in major countries like China and India. Government initiatives and public health campaigns to reduce smoking, coupled with rising disposable incomes and healthcare awareness, are expected to propel market growth. Innovations in film technology are also enhancing product appeal and effectiveness.

Rest of the World (Latin America and Middle East & Africa) accounted for USD 10.32 million in 2023 and is expected to grow at a CAGR of 2.32% during the forecast period. The Middle East & Africa are seeing increased demand due to heightened awareness of smoking cessation methods and government efforts to reduce smoking rates. Diverse flavor options and product innovations are driving growth. Latin America’s market is expanding due to rising demand for alternative nicotine delivery solutions and the popularity of convenient products. Public health initiatives and the expansion of distribution channels are supporting market development.

Key Findings of the Study

• The global nicotine oral dissolvable thin films market is expected to reach USD 0.15 billion by 2032, at a CAGR of 3.86% during the forecast period.


• The Europe region held the second largest market share of the global market in 2023 and is the fastest-growing region, favorable regulatory support and presence of active players


• Based on strength, the 2mg segment held the largest market with a market share of 66.55% in 2023 and needleless system is the fastest-growing segment during the forecast period.


• Nicoccino Holding AB (Japan), AdhexPharma (France), ARx, LLC (US), ZIM Laboratories Limited (India), LTS Lohmann Therapie-Systeme AG (Germany), NAL Pharma (China), INVENTZ Lifesciences (India), Renejix Pharma Solutions (US), and DK Livkon Healthcare Pvt. Ltd. (India) are the key players in the market.