Growing demand for premium cars with increased comfort features is expected to drive market expansion shortly at a CAGR of 7.00% during the forecast period 2024 to 2032

Growing demand for premium cars with increased comfort features is expected to drive market expansion shortly at a CAGR of 7.00% during the forecast period 2024 to 2032.

Market Research Future (MRFR) has published a cooked research report on the “Mid-Size SUV Market” that contains information from 2019 to 2032. The Mid-Size SUV Market is estimated to register a CAGR of 7.00% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Mid-Size SUV Market— Toyota Motor Corporation (Japan), Volkswagen AG (Germany), Honda Motor Co., Ltd (Japan), Hyundai Motor Company (South Korea), General Motors (US), Ford Motor Company (US), Stellantis (Netherlands), Daimler (Germany), Nissan Motor CO., Ltd (Japan), and BMW Group (Germany).

Browse In-depth Details [Table of Content, List of Figures, List of Tables] of Mid-Size SUV Market Analysis

Mid-Size SUV Highlights

The global Mid-Size SUV Market is accounted to register a CAGR of 7.00% during the forecast period and is estimated to reach USD 738.8 billion by 2032.

The market growth is attributed to the enhanced comfort and automatic safety features provided by premium SUVs. Consumers are increasingly drawn towards compact SUVs in developing countries due to their superior maneuverability, spaciousness and comfort, which surpass those offered by sedans.

Segment Analysis

The global Mid-Size SUV Market has been segmented based on Type, Seating Capacity, Propulsion, Class, EV Type and Sales.

Based on Type, the market is segmented into Mini, Compact, Mid-Size, Full-Size, and MPV. The Midsegment was attributed to holding the largest market share in 2023. Midsize SUVs offer many more cost-effective features than standard SUVs, such as improved gas mileage, while retaining the versatile characteristics of SUVs, making them a preferable choice over traditional cars. Another appealing aspect of midsize SUVs is their drivability, as their optimal size provides drivers with an elevated seating position for enhanced visibility compared to standard car options.

Based on the Seating Capacity, the mid-size SUV Market has been segmented into 5-seater and > 5-seater. The > 5-seater segment was expected to hold the largest market share in 2023. Beyond the standard 5-seat configuration, larger seating capacities are typically found in full-size SUVs and MPVs. Nowadays, some mid-size SUV variants also offer seating for seven or eight passengers, with an increase in length ranging from 100 to 200 mm. These vehicles cater to consumers with larger families seeking additional seating capacity within the mid-size SUV category.

Based on the Propulsion, the Mid-Size SUV Market has been segmented into Diesel, Gasoline, and Electric. The Gasoline segment was expected to hold the largest market share in 2023. The growth of the gasoline segment primarily stems from increased stringency in vehicular emission regulations aimed at reducing harmful sulfur and particulate matter (PM) emissions from vehicles. Consequently, many global and regional authorities have transitioned towards cleaner gasoline options. Additionally, the narrowing price gap between diesel and gasoline SUVs, coupled with advancements in gasoline engine technology featuring powerful turbocharged engines, has further bolstered the popularity of gasoline-powered SUVs while offering improved fuel efficiency.

Based on the Class, the Mid-Size SUV Market has been segmented into Class B, Class C, Class D, and Class E. The Class D segment was expected to hold the largest market share in 2023. Class D SUVs have captured the largest market share in the global SUV market, primarily due to their increasing adoption in developing countries like India, China, and Thailand. These SUVs, typically mid-size or full-size, offer two or three rows of seating and ample cargo space. They boast powerful engines with options for 4-wheel or all-wheel drive, ensuring excellent traction.

Based on the EV Type, the Mid-Size SUV Market has been segmented into BEV, PHEV, and FCEV. The BEV segment was expected to hold the largest market share in 2023. Battery Electric Vehicles (BEVs) contribute to reduced air pollution and greenhouse gas emissions by producing zero tailpipe emissions, thereby enhancing air quality and helping combat climate change. BEVs boast higher energy efficiency compared to Internal Combustion Engine (ICE) vehicles, as they convert a larger proportion of electrical energy into propulsion, thereby optimizing energy utilization.

Based on the Sales, the Mid-Size SUV Market has been segmented into Compact, Mid- & Full-Size. The Mid- & Full-Size segment was expected to hold the largest market share in 2023. Consumers are increasingly drawn to mid-size SUVs for their versatility, providing a harmonious blend of spacious interiors and maneuverability. Meanwhile, full-size SUVs attract individuals seeking even greater interior space and towing capabilities.

Regional Analysis

The global Mid-Size SUV Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The European mid-size SUV Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The mid-size SUV Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Mid-Size SUV Market comprises the Middle East, Africa, and Latin America.

The largest market share for the Mid-Size SUV Market was maintained by the North American regional sector. The United States dominates the electric vehicle (EV) market share, primarily fueled by government incentives for EV purchases and infrastructure development, thus propelling EV sales across North America. According to EIA 2023 data, the combined sales of hybrid vehicles, plug-in hybrid electric vehicles (PHEVs), and battery electric vehicles (BEVs) in the United States surged to 16.3% of total new light-duty vehicle (LDV) sales in 2023, as reported by Wards Intelligence. This marked a notable increase from the 12.9% share recorded in 2022. Notably, manufacturers introduced 20 new BEV models during 2023, contributing to a total of 70 BEV models available by year-end, out of a total of 459 unique LDV models. The rising adoption of EVs is indicative of a significant shift in the U.S. vehicle market, with EVs accounting for 7.6% of total vehicle sales in 2023, up from 5.9% in 2022. The expansion of EV charging infrastructure across the United States will enhance the convenience and practicality of owning electric or hybrid SUVs.

Moreover, the Europe market has been persistently growing over the forecast period. Anticipated technological advancements, increasing acceptance of hybrid and electric SUVs, and a growing preference for off-roading activities are poised to drive the SUV market in the region in the foreseeable future. The introduction of new models and the rising popularity of compact SUVs are expected to further stimulate SUV sales in Europe. In 2023, EU car sales experienced a notable surge of nearly 14%, totaling over 10.5 million new registrations. Battery-electric cars emerged as the third-most-preferred choice among buyers, attaining a market share of 18.5% in December and contributing to a cumulative share of 14.6% for the full year, surpassing diesel, which remained steady at 13.6%. Additionally, new EU registrations of hybrid-electric cars witnessed a significant increase of 26% in December, driven by remarkable gains in key markets such as Germany (+38%), France (+32.6%), and Spain (+24.3%). This surge led to a cumulative increase of 29.5% in 2023, resulting in over 2.7 million units sold – comprising a quarter of the EU market share.

The burgeoning market expansion in Asia Pacific nations such as China, Japan, and India is fueled by rising vehicle demand stemming from evolving consumer preferences, the escalating per capita income of the middle-class demographic, and cost advantages for global Original Equipment Manufacturers (OEMs). With the surge in vehicle production and sales, China has emerged as the foremost SUV market. In 2022, SUV sales in China outpaced other types of passenger cars, reaching nearly 11.2 million units, with sedan sales close behind at 11.1 million and nearly one million multi-purpose vehicles (MPVs) sold. Total car sales in China in 2022 reached approximately 26.9 million vehicles. As the demand for passenger cars continues to grow, there is a heightened consumer inclination towards comfort and advanced safety features. In 2022, China saw the sale of approximately 26.9 million passenger cars, surpassing the combined sales of the United States, Germany, and Japan. Additionally, China stands as the leading producer of passenger cars globally, with over 23.8 million units manufactured in the same year. Moreover, OEMs in this region provide a wide array of SUV variants at competitive prices, leading to a shift in consumer preference from sedans to hatchbacks. Consequently, the increasing vehicle production and consumer demand for advanced safety and comfort features are expected to generate profitable opportunities in the forthcoming years

Furthermore, the rest of the world's Mid-Size SUV Market is divided into the Middle East, Africa, and Latin America. Countries like Brazil and Argentina have emerged as significant contributors to this trend, with compact and mid-size SUVs experiencing notable popularity. These vehicles are preferred by South American consumers due to their ability to meet diverse needs, providing ample space for families and cargo while ensuring a comfortable driving experience. Mexico, the second largest car market in Latin America, has shown remarkable growth year after year, with electric vehicle (EV) sales increasing by 85% in 2021, 118% in 2022, and 101% in 2023. Brazil has also demonstrated consistent growth, particularly since the arrival of BYD, ending 2023 with a 4.8% EV market share (including 2.5% battery electric vehicles) and starting 2024 with a 5.5% share (including 2.9% battery electric vehicles). Furthermore, the affordability of these SUVs has significantly contributed to their increasing popularity.

Key Findings of the Study

• The global Mid-size SUV Market is expected to reach USD 738.8 billion by 2032, at a CAGR of 7.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because of the advanced features by almost all OEMs and competitive pricing of compact SUVs as compared with sedans.


• Based on Type, the Mid segment was attributed to holding the largest market in 2023, with an approximate market share of 55–60%.


• Toyota Motor Corporation (Japan), Volkswagen AG (Germany), Honda Motor Co., Ltd (Japan), Hyundai Motor Company (South Korea), General Motors (US), Ford Motor Company (US), Stellantis (Netherlands), Daimler (Germany), Nissan Motor CO., Ltd (Japan), and BMW Group (Germany) are the key market players.