Menstrual Cups Market Set to Touch USD 1.81 Billion by 2032

Pune, India, June, 2023 /press release/- Market Research Future Published a Cooked Research Report on Global Menstrual Cups Market Research Report.

Market Scenerio

Market Research Future (MRFR) forecasts in its extensive report that the global menstrual cups market is set to grow at a moderate CAGR of 5.70% during the forecast period (2023–2032) to increase to USD 1.81 Billion by 2032. 

A menstrual cup is a female sanitary product in the form of a small bell-shaped cup which can be inserted into the vagina to prevent leakage of menstrual fluids. It is typically made out of medical grade material for intimate use. They have become one of the most affordable solutions for feminine hygiene protection. They are reusable and boast of lifespan ranging from 1 to 10 years. Growing awareness among the female population about the available options, availability of different cups with different sizes, increasing number of awareness campaigns conducted by manufacturers, women communities, and educational institutes can drive the market growth across the globe.

Available prices of menstrual cups ranging from low to high coupled with complete protection from leaks give it a universal appeal. Moreover, government initiatives educate women about hygiene and how to use menstrual cups. For instance, the Serithi Campaign was launched in 2015 in South Africa with the aim to address the issues faced by young girls as they are unequipped to deal with their menstrual cycle.

However, tough competition from other menstruation products could potentially undermine the market growth in the forthcoming years. On the other hand, attractive features present in menstrual cups namely comfort, eco-friendliness, affordability, practicality, convenience, cleanliness, and safety are further projected to fuel the market growth in the coming years.

One of the most popular trends making its way into the menstrual cups market is LOONCUP, world’s first Bluetooth connected menstrual cup. LOONCUP provides women with tools and analytics for monitoring their bodies, using metrics from menstruation as a key indicator. This is a cutting-edge technology developed to make menstruation easier to handle.

Global Market for Menstrual Cups – Segmental Analysis

According to the MRFR report, the menstrual cups market is segmented on the basis of product, type, and distribution channel.

By product, the market is segmented into reusable and disposable menstrual cups. Reusable menstrual cups held maximum market share of 87% and accrued USD 1069.73 MN in 2017. Reusable cups are healthier, cost-effective, and are eco-friendly, which can propel its demand in the market.

By type, the market is segmented into hollow, flat, round, and pointy menstrual cups. Among all, round cups accounted for the largest market share of 43% in 2017. This growth can be attributed to the flexibility round cups offer to the user, as they can be folded easily and then inserted into the vagina conveniently. Following round cups, hollow menstrual cups accounted for a market share of 32% in 2017.

By distribution channels, the menstrual cups market is segmented into online stores, retail outlets, and other distribution channels. Among all channels, online distribution held the maximum market share of 62% of the total market and is projected to reach USD 1024.41 million.

Explore In-depth Details: Menstrual Cup Market Research Report

Regional Outlook

Geographically, the global menstrual cups market has been segmented into Americas, Europe, Asia Pacific, and the Middle East and Africa.

The Americas presently leads the global menstrual cups market due to programs by governments and other organizations to create awareness among consumers. Low cost of reusable cups and presence of major manufacturers including Diva International, LENA Cup, and others are likely to provide the market an impetus. Moreover, high disposable incomes of residents, a large population of working women and women travelers, and openness to trying new products can augur the market over the forecast period.

The Europe menstrual cups market spans Western Europe and Eastern Europe. The Western Europe market is spread across Germany, France, the U.K., Italy, Spain, and the rest of Western Europe. After America, Europe is the leading market for menstrual cups due to the presence of established players and increasing healthcare cost.

Asia Pacific is the third largest menstrual cups market and exhibits steady growth in the healthcare sector. The primary contributors in Asia Pacific region are Japan, China, India, Australia, the Republic of Korea, and the Rest of Asia Pacific. The market will witness upward trajectory due to various awareness programs by government and organizations in these regions.

Global Market for Menstrual Cups Market – Competitive Dashboard

Some of the key players in the menstrual cups market are Vcup, Anigan, Me Luna, LadyCup, FemCap, Inc., Diva International Inc., and Lunette and others.