The global manuka honey market is projected to record a CAGR of 7.80% during the forecast period due to the consumer preference for healthy sweetener.

Global Manuka Honey Market is predicted to reach USD 1.1 billion at a CAGR of 7.80% during the forecast period:

Market Research Future (MRFR) has published a cooked research report on the “Global Manuka Honey Market” that contains information from 2023 to 2032. The Global Manuka Honey Market is estimated to register a CAGR of 7.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the Global Manuka Honey Market— Steens Honey, Manuka Health New Zealand, Berringa, Australia's Manuka, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural, Nature's Gold, New Zealand Honey Co. and Haddrell's.

Manuka Honey Market Highlights

The Global Manuka Honey Market is accounted to register a CAGR of 7.80% during the forecast period and is estimated to reach USD 1.1 Billion by 2032.

The Global Manuka Honey Market refers to the worldwide market for Manuka honey, a unique type of honey derived from the nectar of the Manuka tree (Leptospermum scoparium) primarily found in New Zealand and parts of Australia.

The global market for Manuka honey has experienced significant growth over the years, driven by increasing consumer awareness of its unique properties and health benefits. Manuka honey is known for its antibacterial, antiviral, and anti-inflammatory properties, making it highly sought after in the food and healthcare industries.

Segment Analysis

The Global Manuka Honey Market has been segmented based product type, category and sales channel.

On the basis of product type, the market is segmented into MGO 83, MGO 263, MGO 514 and MGO 829. MGO 514 mg manuka honey is pure manuka honey with high quality potency. The high UMF level in manuka concentrate imparts a lovely floral flavour and a deep colour.

Based on category, the market has been segmented into conventional and organic. Organic agriculture is a method of producing manuka honey on farms that does not utilise synthetic fertilisers, pesticides, or growth regulators. chemical manuka honey includes an antibacterial chemical compound known as methylglyoxal (MG).

Based on sales channel, the market has been segmented into store based and non store based. Online shopping is preferred nowadays than going to supermarket or specialty stores to shop as it saves a lot of time of consumer.

Regional Analysis

The Global Manuka Honey Market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Global Manuka Honey Market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Global Manuka Honey Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Global Manuka Honey Market comprises of Middle East, Africa, and Latin America.

The demand for Manuka honey is growing in North America, particularly in the United States and Canada. Consumers in these regions are increasingly aware of the health benefits and unique properties of Manuka honey, leading to its rising popularity.

Europe is another significant market for Manuka honey showing increasing interest in this product. European consumers value natural and organic products, and the health benefits associated with Manuka honey align with their preferences.

The Asia Pacific region, including countries like China, Japan, South Korea, and Singapore, is witnessing a rising trend of health-conscious consumers seeking natural and functional foods. This has led to the growth of the Manuka honey market in the region.

Furthermore, the rest of the world's Global Manuka Honey Market is divided into the Middle East, Africa, and Latin America. Manuka honey has gained popularity beyond the aforementioned regions, with demand emerging in various other countries worldwide. consumers are becoming more aware of the unique properties and potential health benefits of Manuka honey.

Key Findings of the Study

• The Global Manuka Honey Market is expected to reach USD 1.1 Billion by 2032, at a CAGR of 7.80% during the forecast period.


• The demand for Manuka honey is growing in North America, particularly in the United States and Canada. Consumers in these regions are increasingly aware of the health benefits and unique properties of Manuka honey, leading to its rising popularity.


• Based on sales channel, the market has been segmented into store based and non store based holding the largest market in 2022.


• Steens Honey, Manuka Health New Zealand, Berringa, Australia's Manuka, GO Healthy New Zealand Ltd., Simply Honey, Barnes Natural, Nature's Gold, New Zealand Honey Co. and Haddrell's.