Liquid Dietary Supplements Market is predicted to reach USD 76,520.0 million at a CAGR of 10.16% during the forecast period 2023-2030

Market Research Future (MRFR) has published on the “Global Liquid Dietary Supplements Market”.

Liquid Dietary Supplements Market Highlights

According to the MRFR analysis, the global Liquid Dietary Supplements market was valued at USD 35,081.7 million in 2022 and is projected to reach USD 76,520.0 million by 2030 at a CAGR of 10.16%.

The key factors driving the growth of the Liquid Dietary Supplements market include an increase in the number of health-conscious population reflecting the industry's commitment to meeting evolving consumer preferences. The global Liquid Dietary Supplements market is expected to continue its expansion, driven by the increasing number of geriatric populations, and rise in online sales.

COVID-19 Impact on the Liquid Dietary Supplements Market

The COVID-19 pandemic has presented possibilities as well as challenges for the liquid dietary supplement sector. The growing attention to health and wellness has resulted in a rise in the market for products that strengthen immunity and improve general well-being. The liquid dietary supplements market has benefited from this, as people are using these products to boost their immune systems and preserve their health in these times of uncertainty. However, the market has also faced difficulties because of the pandemic. The availability of ingredients and raw materials has been influenced by disruptions in the global supply chain, which might result in shortages and price fluctuations. Lockdown protocols and social distancing laws have also had an impact on retail channels, leading to the closure of several stores and a decrease in foot traffic. This has affected traditional retail sales by shifting customer purchase habits towards online channels. In the post-pandemic era, businesses operating in the market will have to adjust to these shifts and stay innovative to satisfy changing customer demands and tastes.

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Competitive Landscape

The liquid dietary supplements market is expected to grow significantly in the coming years, driven by factors such as increasing health consciousness, rising prevalence of chronic diseases, and growing demand for convenient and effective nutritional supplements. The market is also expected to benefit from the increasing popularity of liquid dietary supplements among children and the elderly. The key players operating in the global Liquid Dietary Supplements market comprise Abbott Laboratories Inc. (US), Nestle Health Science (Switzerland), Unilever (Switzerland), Herbalife International of America, Inc. (US), DSM Nutritional Products AG (Netherlands), Glanbia plc (Ireland), Liquid Health Inc. (US), Amway Corporation (US), BASF SE (Ireland) among others.

Segmentation

By Ingredients

• Vitamins: The demand for liquid dietary supplements containing vitamins has experienced significant growth across diverse applications, playing a pivotal role in addressing specific health concerns and fostering overall well-being. The expanding scope of vitamin-enriched liquid supplements is evident in their applications within distinct health domains.


• Minerals: Liquid dietary supplements encompass a diverse array of minerals, each playing a pivotal role in sustaining overall health. However, the efficacy of these supplements in addressing specific health conditions varies, necessitating consultation with healthcare professionals before their incorporation into one's routine. Calcium, fundamental for bone health, is integral to the formation and maintenance of bones and teeth, potentially aiding in the prevention and management of conditions like osteoporosis. Adequate calcium intake is also linked to a reduced risk of cardiovascular diseases, underscoring its role in cardiac health.


• Protein And Amino Acids: Proteins and amino acids, integral components of liquid dietary supplements, play a pivotal role in addressing a spectrum of health concerns. In the realm of bone disorders, amino acids such as proline and glycine, coupled with proteins contributing to collagen formation, constitute vital ingredients. Liquid supplements enriched with these elements aim to fortify bone health by providing essential building blocks for collagen, a foundational component crucial for bone strength and density.


• Other Ingredients: Liquid dietary supplements are formulated with a diverse array of ingredients extending beyond the essential vitamins, minerals, proteins, and amino acids to deliver a holistic approach to nutrition and health. Among these additional components, flavorings play a pivotal role in enhancing the overall taste experience, with popular choices encompassing fruity, berry, citrus, vanilla, and chocolate flavors. Sweeteners, whether natural options like stevia and monk fruit or artificial ones such as sucralose or aspartame, are frequently incorporated to improve palatability.

By Application

• Bone Disorders: The global market for liquid dietary supplements targeting bone disorders is undergoing significant growth, propelled by a confluence of factors that include a heightened awareness of bone health issues and a preference for easily absorbed formulations. This surge in demand is particularly noteworthy due to the escalating prevalence of specific bone disorders across diverse regions.


• Cardiac Health: The market for liquid dietary supplements aimed at promoting cardiac health is experiencing a notable surge in popularity, driven by the convenience and efficacy these supplements offer in supporting cardiovascular well-being. Typically formulated with essential nutrients like omega-3 fatty acids, CoQ10, magnesium, and vitamins B6, B12, and D3, these supplements have demonstrated effectiveness in supporting healthy heart function and reducing the risk of cardiovascular diseases.


• Gastrointestinal Health: The market for liquid dietary supplements aimed at gastrointestinal health is undergoing substantial growth, propelled by increasing concerns about digestive issues and a heightened awareness of the crucial gut-brain connection. Driving this growth are factors such as the escalating prevalence of digestive problems like irritable bowel syndrome (IBS), inflammatory bowel disease (IBD), and acid reflux, prompting a demand for effective digestive health solutions. The spotlight on the gut microbiome, emphasizing the pivotal role of gut bacteria in overall health, is fueling interest in probiotics and other gut-friendly supplements.


• Sports Nutrition: The burgeoning market for liquid dietary supplements catering to sports nutrition is experiencing rapid expansion, driven by the escalating consumer demand for convenient and efficacious methods to enhance athletic performance and facilitate recovery. These liquid supplements present notable advantages over traditional powder and capsule forms, including swifter absorption, improved taste and texture, increased bioavailability, and heightened portability and convenience – particularly crucial for athletes requiring rapid nutrient replenishment during various stages of exercise.


• Weight Management: The global market for liquid dietary supplements focusing on weight management is witnessing significant growth, propelled by a rising demand from consumers seeking convenient and effective solutions for weight control, particularly in regions experiencing increasing obesity rates. Contributing to this growth are several factors, including heightened awareness about the health risks associated with obesity, such as heart disease, diabetes, and certain cancers. As individuals globally become more conscious of these risks, the demand for weight management solutions, including liquid dietary supplements, is on the rise.


• Other Applications: The burgeoning market for liquid dietary supplements catering to sports nutrition is experiencing rapid expansion, driven by the escalating consumer demand for convenient and efficacious methods to enhance athletic performance and facilitate recovery. These liquid supplements present notable advantages over traditional powder and capsule forms, including swifter absorption, improved taste and texture, increased bioavailability, and heightened portability and convenience – particularly crucial for athletes requiring rapid nutrient replenishment during various stages of exercise.

By Distribution Channel

• Online: The online distribution channel has exhibited remarkable growth, underlining the escalating consumer preference for digital platforms. Commencing at USD 17,769.0 million in 2019, the market steadily expanded to USD 26,930.6 million in 2023 and is anticipated to surge to USD 53,033.2 million by 2030, reflecting a robust Compound Annual Growth Rate (CAGR) of 10.16% from 2023 to 2030. This surge is indicative of the convenience, accessibility, and diverse product offerings provided by e-commerce platforms, suggesting a sustained reliance on online channels for the purchase of liquid dietary supplements.


• Offline: the offline distribution channel, encompassing brick-and-mortar retail outlets, has experienced growth at a slightly more subdued pace. Beginning at USD 7,883.0 million in 2019, the market expanded to USD 11,939.9 million in 2023 and is projected to reach USD 23,486.7 million by 2030, yielding a CAGR of 10.15% from 2023 to 2030. The consistent growth in offline sales emphasizes that traditional retail remains a significant contributor to the market, with consumers valuing the in-store experience and personal interactions.

By Region

• North America: In 2019, the North American market for liquid dietary supplements stood at USD 10,291.6 million, growing steadily to reach USD 15,392.7 million in 2023. The projected market size for 2030 is USD 29,605.6 million, reflecting a Compound Annual Growth Rate (CAGR) of 9.79% from 2023 to 2030. The region's consistent growth can be attributed to factors such as a well-established health and wellness culture, high disposable income, and a proactive approach to preventive healthcare. The market is further stimulated by the increasing adoption of liquid supplements as a convenient and effective way to support diverse health needs.


• Europe: Europe's liquid dietary supplements market started at USD 6,002.6 million in 2019 and is expected to reach USD 8,955.8 million in 2023, with a projected market size of USD 17,148.1 million by 2030. The CAGR from 2023 to 2030 is 9.72%. The region's growth is fueled by a rising awareness of health and wellness, an aging population, and an increasing preference for liquid supplement formulations. European consumers are drawn to the convenience and effectiveness of liquid supplements, contributing to the market's positive trajectory.


• Asia-Pacific: The Asia-Pacific region has experienced substantial growth in the liquid dietary supplements market. Starting at USD 7,362.1 million in 2019, it reached USD 11,466.8 million in 2023, with a projected market size of USD 23,644.7 million by 2030. The CAGR from 2023 to 2030 is 10.89%, signifying rapid expansion. The Asia-Pacific market is driven by factors such as a growing middle class, increasing health consciousness, and rising disposable incomes. The region's diverse population and cultural shifts toward preventive healthcare contribute to the robust demand for liquid dietary supplements.


• Rest of World: The Rest of the World region, representing areas outside North America, Europe, and Asia-Pacific, started at USD 1,995.7 million in 2019. By 2023, it grew to USD 3,055.2 million, with a projected market size of USD 6,121.6 million by 2030, indicating a CAGR of 10.44% from 2023 to 2030. The growth is influenced by factors such as improving healthcare infrastructure, rising consumer awareness, and the adoption of liquid supplements as part of evolving lifestyle trends.