The global lingerie market is projected to record a CAGR of 4.52% during the forecast period due to product innovation and the growth of the apparel industry

December 2022, Market Research Future has published a Report on the Global Lingerie Market

Market Highlights

Global lingerie market is projected to be valued at USD 135.16 billion by 2030, recordinga CAGR of 4.52% during the forecast period. The growing working women population and product innovation with the growth of the apparel industry is likely to support the growth of the global lingerie market. The influence of social media and innovative marketing strategies and growth of the organized retail sector in Asia-Pacific are expected to create lucrative opportunities during the review period.

Market Research Futurehas recognized the following companies as the key players in the global lingerie market:Yandy LLC (US), Marks and Spencer plc (UK), Victoria's Secret (US), Group Chantelle (France), MAS Holdings (Sri Lanka), Jockey International, Inc (US), Fashion Nova Inc., Inc. (US), Hennes & Mauritz AB (Sweden), LVMH Moët Hennessy Louis Vuitton (France), and Hunkemöller International B.V. (Netherlands).

Segmental Analysis

The global lingerie market has been segmented based on product type, price range, distribution channel, and region.

By product type, the market has been divided into bras, knickers & panties, shapewear, loungewear, and others.The bras segment accounted for the largest market share in 2020, whereas the shapewear segment is expected to record the highest CAGR of 4.73% during the forecast period.The right fitted bra promotes breast health and prevents them from sagging. There are different types of bras available, including padded bras, non-padded bras, non-wired bras, underwire bras, full coverage bras, sports bras, and t-shirt bras others. Depending upon the type of clothing, the perfect or appropriate type of bra can be chosen. The increasing product demand due to the availability of the product for different types of clothing is one of the major factors expected to drive the demand for the bras segment during the forecast period.

Based on the price range, the global lingerie market has been classified as economy and premium. The economy accounted for the largest market share in 2020.The price range of economy lingerie varies within the regions and depends upon several macroeconomic factors such as production rate, demand, trade policies, inflation and recession, currency, competition, and many more. The lingerie sector is evolving due to the availability of products at an economical price range. The heightened demand for economic products among developing countries is likely to propel growth.

Based on distribution channel, the global lingerie market has been divided into store-based and non-store-based. The store-based segment has been divided into supermarkets & hypermarkets, convenience stores, and specialty stores. The specialty stores sub-segment is expected to be the largest, as these channels account for the maximum sale of lingerie. The segment is growing owing to strong vendor networks, high product appeal due to lucrative packaging, and ease of availability. The convenience of shopping for different lingerie types in one place drives consumers to specialty stores. These stores are only dedicated to selling lingerie and offer a wide variety at different pricing ranging from economy to premium. Also, specialty stores can be of one particular brand. For instance, the specialty store of Jockey offers only that brand's products. Furthermore, customers are often guided by the price above other considerations, and specialty stores provide discounts to attract buyers. The store-based segment accounted for the largest market share of 69.77% in 2020 and is expected to register a 4.46% CAGR during the review period.

Regional Analysis

On the basis of region, the global lingerie market has been categorized as North America, Europe, Asia-Pacific,and the Rest of the World. As per MRFR analysis, Asia-Pacific constituted a dominant share of the lingerie market in 2020. The growth of the lingerie market in Asia-Pacific can be attributed to the increasing population in emerging economies of Asia-Pacific. Rapid urbanization in the emerging economies in Asia-Pacific and the rising per capita disposable incomes act as a significant factor for the growth of the lingerie market. According to the World Bank, China's per capita GDP was USD 10,262 in 2020, which has been increased by 2.86% from 2019. Moreover, the increasing working women population in the developing nations of Asia-Pacific is further anticipated to propel the growth of the market during the forecast period. InAsia-Pacific, China is the major contributor to the growth of the lingerie market.The Rest of the Worldlingerie market is projected to register the highest CAGR of 4.86% during the forecast period.

Key Findings of the Study:

• The global lingerie market is projected to register a growth rate of 4.52%from 2022 to 2030.


• The bras segment is estimated to retain its prominent share till 2030 where as, the shapewear segment is projected to record a CAGR of 4.52% during the forecast period.


• The economy segment accounted for the largest market share in 2020 and is expected to grow at a rate of 4.49% during the forecast period.

The store-based segment is estimated to retain its dominant share till 2030, where as the non-store-based segment is estimated to register the highest growth rate of 4.52% during the forecast period.