Herbal Organic Mascara Market is Estimated to Grow by 4.3% of CAGR by 2023

Pune, India, August 11, 2017 MRFR Press Release- Market Research Future published a half cooked research report on the global Herbal Organic Mascara market, which is estimated to grow at a CAGR 4.3% during the forecast period 2017-2023.

Market OverviewRising sale of herbal & organic mascara is driven majorly by its increasing applications across the beauty and fashion sectors. The market of herbal mascara is also driven by consumers readily adopting the vegan lifestyle. Conventional mascara contains toxic chemicals that affects the vision due to which consumers have a high inclination towards cosmetics manufactured using natural ingredients. Developing fashion awareness and self-consciousness among the female population in developed regions have led to increased demand for herbal & organic mascara globally. Additionally, increasing disposable income has also influenced the positive growth of this market. The production of herbal & organic mascara is high in North America and is projected to increase at a positive growth rate in various countries of Asia-Pacific and Europe over the forecast period. 

Market ForecastThe global herbal & organic mascara market share is expected to grow at a higher growth rate supported by the rising fashion sense among the population. Increasing demand for luxury cosmetics from the fashion sector has also increased the share for herbal and mascara in the global market. Developing economic conditions of various regions is fueling up the market demand for herbal & organic mascara on the global level.All these factors contribute to the calculated CAGR of 4.3% of herbal & organic mascara market during 2017-2023.

Downstream analysisThe demand for curling herbal & organic mascara is growing at a significant rate, whereas, volumizing herbal & organic mascara holds a share of a lion in the market. This is backed up by the high consumer’s preference towards mascara, which looks natural and gives the eye a subtle appearance. With the increase in the demand for easy to apply mascara the liquid form of herbal & organic mascara is expected to increase during the forecast period.Supporting the chemical-free as well as natural cosmetics, herbal & organic certified mascara is holds a major share in this market. Moreover, the sale of herbal & organic mascara through specialty stores accounts for a significant share amongst the various other distribution channels.

Competitive analysisThe major key players in the herbal & organic mascara market are

• Ecco Bella (U.S.)


• Ulta Beauty, Inc. (U.S.)


• Lotus Herbals Limited (India)


• Odylique (U.K.)


• Au Naturale, Llc (U.S.)


• RMS Beauty (U.S.)


• Josie Maran Cosmetics (U.S.)

Herbal & organic mascara manufacturers across various regions are following the strategy of adding innovations to their products to expand their business. Owing to this, the key players are investing highly in R & D sector to improve their existing products line and to launch unique products. This is one of the major factors that propel the demand for herbal & organic mascara as a key eye cosmetic product. In the Europe, France is amongst the dominating countries holding a major share in herbal & organic mascara market and exports the product to various other countries, which include the U.S., China, Singapore, the U.K., Germany, and others.

Regional Analysis

Market SegmentationGlobal herbal & organic mascara market is segmented by type, form, certification, distribution channel, and region

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