By 2027, the hard seltzers market is forecasting a high market value of over USD 1.8 billion and a CAGR of 7.75%.

Market Research Future (MRFR) analyses that the Global Hard Seltzers Market is expected to witness significant CAGR of 7.75% during the forecast period (2020-2027)

Hard Seltzers Market Highlights

High disposable income, lifestyle changes, fast urbanization, an increase in the rate of alcoholic beverage consumption, and the tendency of the youthful population to consume more hard seltzer are all elements that drive up the hard seltzers market stats. Consumer desire for flavored alcoholic beverages is rising in the global market due to the increasing popularity of alcoholic beverages among the young and old generations. The primary drivers behind the growth of the hard seltzers market trends are the creation of sour and fruity flavors, sugar combinations, new, inventive flavors and ingredients, as well as the introduction of novel fermentation technologies by several companies. 

Strong carbonated drinks are becoming more and more appealing to millennials and younger generations.

According to the hard seltzers market growth, the strong seltzer market has a moderate single-digit growth rate.

The consumer market has been more interested in beverages with less alcohol, carbonation, potent low-calorie gas, and good health. The market for alcoholic beverages is still untapped. The hard seltzers also meet the desire for new tastes, cocktail combinations, and usage due to the instantaneous and environmentally friendly cans. These reasons are driving businesses to try to profit from this quickly spreading trend. Companies are facing losses impeding the expansion of the global market due to stringent government rules on waste management and the usage of water resources.

Market Segmentation

The hard seltzers market data is divided based on ABV content, packaging, and distribution channel.

Based on ABV content, the market is segmented into ABV less than 5% and ABV more than 5%.

The ABV more than 5% segment held a significant market share in 2021.

Based on packaging, the market is segmented into metal cans, plastic bottles, and glass bottles.

The metal can segment led the market in 2021.

Based on distribution channel, the market is segmented into off-trade and on-trade.

The off-trade segment dominated the market in 2021.

Regional Analysis

Seven regions comprise the market: Latin America, North America, Europe, Asia-Pacific, Oceania, and the Middle East & Africa. Due to the region's expanding urbanization and consumer demand, Asia-Pacific is anticipated to be a developing market and will have the greatest growth rate throughout the forecast. The global market is anticipated to be dominated by North America. The demand for caustic soda has grown rapidly in the Middle East & Africa. The hard seltzers market insights has steadily increased throughout Latin America. During the forecast, the European area anticipates a strong increase in the global market.

In October 2022, Mode Seltzer, a brand-new Australian firm, plans to enter the country's fiercely competitive market. The Australian-owned business draws inspiration from regional foods to make four distinctive hard seltzers that should broaden consumers' perspectives on the variety of goods offered in Australia. Recognizing the challenges posed by the current market environment, Mode has stated its desire to make the best hard seltzer possible by artisanally combining premium vodka and local ingredients.

Key Players

The companies that are contributing to the market and are keeping up with the hard seltzers market trends are:

• Mark Anthony Brands (US)


• Anheuser-Busch Companies LLC (US)


• Molson Coors Beverage Company (US)


• Constellation Brands Inc. (US)


• Boston Beer Co. (US)


• Polar Beverages (US)


• Blitz-Weinhard Brewing Co.'s (US)


• Craft Cocktail Company (US)


• Oskar Blues (US)


• and Diageo Plc. (UK)