Hand Hygiene Products Market Outlook and Opportunities in Grooming Regions with Forecast 2032

April 2022, Market Research Future has published a Half-Cooked Research Report on the Global Hand Hygiene Produts Market.

Hand Hygiene Products Market Highlights

Global Hand Hygiene Products Market size is estimated to reach USD 12.18 Billion in 2032 and is anticipated to grow at a CAGR of 6.70% between 2023 and 2032. Demand for hand hygiene products is increasing owing to the rising number of hand-hygiene related health issues. The increasing number of highly infectious diseases across the globe has resulted in increasing awareness levels for hand hygiene. Furthermore, key players in the market have been shifting the consumers’ preference by focusing on strategic acquisitions, new product launches, as well as strategic partnerships. For instance, in 2019, Amway, a US-based multinational company introduced the Persona germ protection and moisturizing liquid hand wash for the Indian market. This strategic initiative was undertaken owing to the rising demand for hand hygiene products. Furthermore, in 2018, Essity AB, a Sweden based hygiene and health company, introduced a virtual reality application for hand hygiene education for elementary schools in the US.

Market USP

Increasing awareness regarding the usage of health and hygiene products owing to the growth in global pandemics such as COVID-19

Growth Opportunities in the Market

Portable and Convenience of Hand Sanitizers over Other Hand Hygiene Products: The preference for hand sanitizers is anticipated to increase during the forecast period. Hand sanitizers prove to be good alternatives for hand wash in the absence of soap and water. Their effectiveness in killing microorganisms is anticipated to dominate the market during the forecast period. Furthermore, their easy availability and convenience are anticipated to help the segment in dominating the hand hygiene products market during the forecast period.

Increasing Application of Hand Hygiene in the Commercial Sector: The segment dominated the market in 2018 and is further expected to grow during the forecast period. The increasing application of hand hygiene products in hospitals & health centers as well as in educational institutions has resulted in their dominance of the commercial sector. The segment is further anticipated to record the highest CAGR during the forecast period.

The Dominance of Store-Based Distribution Channels: The majority of hand hygiene products are sold through store-based retailers. These are small-sized products and are very often preferred from physical stores. The emergence of organized retail sectors, especially the supermarkets and hypermarkets have propelled the growth of store-based distribution channels. Supermarkets & hypermarkets are anticipated to have a strong dominance during the forecast period.

Key Players

• Reckitt Benckiser Group Plc (UK)


• Unilever Group (UK)


• Smith & Nephew plc (UK)


• 3M (US)


• Procter & Gamble Co. (US)


• Kimberly-Clark Corporation (US)


• C. Johnson & Son, Inc. (US)


• Whiteley Corporation (Australia)


• GOJO Industries, Inc. (US)


• Kimberly-Clark Corporation (US)