Gut Health Products Market is predicted to reach USD 120.38 billion at a CAGR of 7.65% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Gut Health Products Market”.

Gut Health Products Market Highlights

The gut is the human body's gastrointestinal system also known as your digestive tract is the largest part of the human body's digestive system that includes the stomach, intestines, and colon. The food is digested and absorbs nutrients from excreted waste. The gut breaks the foods that are consumed and absorbs the nutrients that assist the human body’s functions. As per, the digestive disease researcher and the dietitian, there are more than 100 trillion microbes inside the human body, in which many of which live inside the body’s small and large intestines. This area is known as the gut microbiome, which assists the body to digest food, metabolizing nutrients, and reducing inflammation.

The rapid adoption of probiotics is also boosting the market as nowadays the use of probiotics as a dietary supplement is consumed to control and treat infections in this modern world. These probiotics protect against the gastrointestinal tract and obtain various health benefits.

According to a large-scale MNC research study held in 2020, it has shown that around 40% of people globally are going through functional gastrointestinal disorders. That has led to the increasing demand for natural and safe products among consumers. For instance, in November 2020, the Beroni Group launched a new Beilemei probiotics health product in China that aimed at modulating the balance of human intestinal flora. The product is formulated with 7 major active strains of probiotics cultures, including 3 strains of Bifidobacterium, 3 strains of Lactobacillus, and a strain of Streptococcus.

Market Synopsis

According to the MRFR analysis, the global gut health product market size is projected to reach USD 120.38 billion by 2032 at a CAGR of 7.65%.

The growing prevalence of abnormal absorption of nutrients from the digestive tract or in short digestive disorders, obesity, rising health concerns among consumers, boosting demand for natural and safe products, and decreasing intake of foods due to the dynamic lifestyle of the consumers is increasing the growth of the gut health products market. Gut health products assist in boosting the immunity system by improving the functions of the digestive system. The presence of several enzymes such as amylases, lipase, and lactase in the gut health products assists in sustaining the stomach acid levels and enhances the digestion of nutrients. Increasing demand for supplements and nutritional food additives are the key factors driving the market growth of the gut health products market.

The key players are investing more in research and development to launch new products with innovations and few players have launched food and beverages products that contain probiotics, prebiotics, and enzymes. The European Commission and EPA have formulated protective regulations to expand the development as well as consumption of naturally obtained ingredients due to the rising concerns about reducing Greenhouse Gas (GHG) emissions.

COVID-19 Impact on Gut Health Products Market

The COVID-19 pandemic has affected every industry of society, including individuals and businesses. The outbreak has caused disruption and volatility in the capital country markets and authored an economic slowdown during 2020. The internet ecosystem has been playing a key vital role all over the globe. During the pandemic, the consumer was heavily, dependent on online businesses which has increased significantly. This restricted people gatherings, and restrictions on cross-border movements, which have impacted the availability of raw materials, labor, and supply chain have impacted the gut health products market. transport and logistics, food & beverages, manufacturing, BFSI, healthcare and life sciences, automotive, and retail, among others, are leveraging the Internet to provide necessary services to consumers. The manufacturers have witnessed an upsurge in the demand for gut health products during the COVID-19 period. Furthermore, the e-commerce and online pharmacy stores distribution networks played a key role in the distribution of gut health products during the lockdown situation.

Competitive Landscape

The market is comparatively exploding with the existence of various key players. These market players are trying to acquire higher market share by implementing strategies, such as collaborations, partnerships, joint ventures, investments, and acquisitions & mergers. The prevalence of gut concerned problems among the population led the suppliers to invest more in research & development activities. The development of inventive gut health products by the top key players will have a positive impact on the market in the upcoming years.

The key players operating in the global gut health products market include Bayer AG, Nestle SA, BASF, DuPont, Sanofi, Yakult Honsha Co., Ltd., Cie Gervais Danone, Deerland Probiotics & Enzymes, Inc., Chr. Hansen Holding A/S and Amway Corporation dominate the market due to brand reputation, product differentiation, financial stability, and strong distribution network. The players are focused on investing more in research and development along with strategic growth advantages such as collaborations, acquisitions, and product launches to strengthen their market growth and position and capture a large consumer base.

As well as the growth of players is based on government support, market conditions, and industry development. Besides, the market is highly fragmented, with the presence of a large number of manufacturers operating globally. Additionally, the presence of private-label companies is presenting stiff competition to tier-1 and tier-2 manufacturers with continued investment in product launches and capacity expansion being undertaken by manufacturers to cater to the rising demand for dietary supplements, especially from the geriatric population in both of these countries.

Segmentation

By Type

• Prebiotics: Prebiotics is an amalgamation present in food that encourages the growth of beneficial microorganisms like bacteria and fungi. An example is the gastrointestinal tract, where prebiotics can alter the composition of organisms in the gut microbiome.


• Probiotics: Probiotics are live microorganisms that are intended for health benefits when consumed or applied to the body part. Probiotic supplements are good bacteria for the body. They are the combination of bacteria and yeast that naturally exist in the body, where bacteria are usually seen in a negative light which makes a person sick, additionally, there are two types of bacteria good and bad bacteria, and probiotics are made from good bacteria which assist the body healthy and working well.

By Form

• Capsules: Capsule is considered a form of pills to fortify the diet of consumers with vitamins and minerals. Some of the advantages of capsule supplements are it requires fewer excipients, can easily be digested, protect from sensitive ingredients, oil & fat-soluble nutrients contain, and many other advantages.


• Powder: Supplements are present in powder form which make 14% of supplement available in the US. The powder is typically dissolved in water or other liquid when they are consumed. They do not need to be disintegrated during digestion and are considered to be easily absorbed, unlike capsules & tablets. This form of supplement offers a high dose than supplements in pills and eliminates the intake of multiple capsules and tablets. A common example of a powder form of supplement is probiotics and protein powder.


• Liquid: Liquid supplements are flexible doses; they are absorbed into the human body faster. Additionally, liquid supplements are also available in various flavors or the option to mix the liquid supplement with other drinks to change the flavor which makes these supplements more appealing to consume.


• Gummies: Gummies are adopted by assisting consumers bring overall well-being by filling minerals and other elements that are helpful to the human body. Gummies, as against to tablets, are chewable, easy to swallow, and tasty. They are available in a various range of colors, tastes, and forms, making them a delicious and easy form that offers one body the nutrients it requires.


• Others: The other forms include gels, chewable, and several others. For instance, international health care limited offers gut gel that offers various benefits few of them are reducing digestive upsets, maintaining a healthy and balanced gut microflora, and many other benefits.

By Category

• Organic: Organic products are perceived to be healthier than conventional products because they are free from synthetic fertilizers, pesticides, and GMOs. In addition, organic products are also perceived to be more environmentally friendly as they promote sustainable farming practices that do not harm the environment.


• Conventional: Conventional products are developed from conventional raw materials, using conventional farming practices. Conventional products are widely available in the market and can be easily sourced by manufacturers. In addition, conventional products can be produced in large quantities to meet the demand of manufacturers.

By Application

• Energy Management: It refers to the process of maintaining a human body with emotional, physical, and mental energy which allows a person to be more productive and effective in their work and personal life.


• Digestive Health: A healthy digestive body never faces the problem of heartburn, constipation, bloating, and more serious digestive issues. The main part of the digestive is the gastrointestinal tract, liver, gallbladder, and pancreas. The supplements that help in boosting digestive health are probiotics supplements, they contain one or more different species from genera, including Lactobacillus, Bifidobacterium, and Saccharomyces.


• Immune System: The immune system boosts, and guts health supplements incorporate strains benefits to replenish the gut day by day to strengthen the immune system that fights viruses and bacterial infections.


• Metabolism Management: Metabolism management is balancing two types of activities that are building up body tissues and energy stores that break down body tissues and store energy to get more fuel for body functions.

By Distribution Channel

• Supermarkets & Hypermarkets: Supermarkets and hypermarkets are the most popular and widely used distribution channels for gut health products. The section consists of shops, stores, and other establishments that sell a variety of goods directly to consumers. Supermarkets & hypermarkets account for the majority of sales of gut health products. These retail outlets offer a wide range of products and have a large customer base.


• Pharmaceuticals: A pharmacy is a store where all the prescribed and compounded medications are filled. It is a place where all OTC medicines are dispensed, prescribed, or compounded. It is a sophisticated and dedicated place where all the manufactured medicines are dispensed and managed by a licensed pharmacist.


• Drug Stores: Drug Stores is a retail store that sells drugs, health, and beauty products including pharmacies for the dispensing of prescription drugs. Most retail drug stores are a combination of pharmacy section to general retail stores, dealing with over-the-counter medication, beauty products, personal care, and many more.


• Online: Some companies sell their products online which is one of the distribution channels that accounts for around 8-10% of the total sales as of 2021. It also includes various types of online sales like B2B, B2C, C2B, C2C, B2G, C2G, G2B, and G2C. Online sales channel usually includes e-commerce websites, and traditional marketplaces such as Amazon, Walmart, Etsy, and many more.

By Region

• North America: The North American region includes major markets such as the US, Canada, and Mexico. The US and Canada have the highest per capita income. The standard of living in North America is high and is considered a major contributor to creating demand for gut health


• Europe: Europe includes the UK, Germany, France, Italy, Spain, and Rest of the Europe are included in the analysis of the European market. Europe continues to hold a significant share in the global gut health products market, owing to the presence of major players in the region coupled with the various strategies adopted by them to strengthen its foothold in the market.


• Asia-Pacific: Asia-Pacific is the most populated region in the world, consisting of some of the major economies, including China, India, and Japan are growing rapidly. The various expansion policies that have been adopted by major players in the region are expected to drive the demand for gut health products in the upcoming years.


• Rest of the World: The rest of the World including the region of South America, the Middle East, and Africa, will witness moderate growth in the energy drinks market in the coming years. Furthermore, the major company operating in South Africa is going under various acquisitions which are resulting in growth in the gut health products market.