Social Intelligence Market Driven by the Massive Social Media Usage Globally

Pune, India, September 2019, MRFR Press Release/- Market Research Future has Published a Half-Cooked Research Report on the Global Social Intelligence Market.

The reports of Market Research Future (MRR), reveal that the global social intelligence market is slated to grow at a significant CAGR of 19.55% over the review period of 2024 to 2032 and reach an exponential market valuation of USD 13.76 Billion by the end of the forecast period. The massive rise in data through extensive global usage of social media has risen the demand for social intelligence with major market players driving the growth of the market in the coming years.

Drivers and Restraints

growing adoption of social media networking has led to increased availability of data and consequently resulted in a rising need for data analytics systems. This is one of the major factor fueling the growth of social intelligence market over the review period.

The demand for data analytics has risen significantly, and industry verticals such as IT & telecommunication, e-commerce, retail, and BFSI, among others, are fueling the need for social intelligence. Increasing usage of social media and the massive global trend of social networking coupled with the online posting of personal information, among other factors, have led to the augmented need for the adoption of social intelligence in finance, banking, and human resources, which is poised to lead to noteworthy market growth over the review period. These sectors utilize social intelligence to collect valuable consumer data in an attempt to provide custom services, and in some sectors, social intelligence is adopted for background checks to make sure the customer has offered accurate details. Massive growth opportunities hae risen for the market owing to the ever-increasing use of social media platforms in emerging economies. These factors are expected to collectively contribute towards the growth of the global social intelligence marekt over the review period.

Segmental Analysis

The global social intelligence market is divided on the basis of organization size, component, application, deployment, and verticals. Based on the component, the social intelligence market is segmented into software, professional services, services, and managed services.

Based on the organization size, the market is divided between small, medium enterprises (SMEs) and large enterprises.

By deployment, the market is divided between on-premise and cloud.  Cloud-based deployment accounts for the leading share of the market owing to its affordability and ease of availability.

On the basis of the application, the global market for social intelligence is divided into social media research, customer services, recruitment, sales & marketing, product analysis & product development, campaign analysis, and others.

By vertical, the social intelligence market is segmented into healthcare, government & defense, BFSI, education, retail & e-commerce, IT & telecommunications, transportation & logistics, and others. The education segment is poised to display notable growth over the review period.

Geographical Analysis

Based on the region, the social intelligence market has been segmented into North America, Asia Pacific, and Europe, along with the rest of the world

North America has been assessed as the leading regional market for  to have the largest market share of the global social intelligence market owing  to the rapid adoption of technological advancements, the presence of major market players and the growing demand for social intelligence in the North American region. The U.S is expected to lead the market growth for North America over the review period.

Additonslly, the Asia Pacific is poised to register the fastest growth over the review period. the presence of a massive population in the Asia Pacific has set the region on the track to experience the fastest growth over the assessment period. The region has a higher adoption of social media, and there is a rising demand for advanced analytics in order to serve the consumer population present better.

Key Market Players

Eminent market players identified by MRFR in the global social intelligence market include Germin8, Sysomos Inc., ARBA Holdings, Talkwalker, IBM Corporation, Salesforce.com, Brandwatch, 4c, Frrole Inc., Synthesio, and several others.