Organic Energy Drinks Market Driven by Popularity of On-the-go Food Products

Pune, India, August 2019, MRFR Press Release/- Market Research Future has Published a Half-Cooked Research Report on the Global Organic Energy Drinks Market.

Energy drinks, especially organic ones, have become the on-the-go preference of consumers within the context of growing health awareness among consumers. The progression of the healthy trend and working out among consumers, especially the youth has led to the massive popularity of organic energy drinks. Market Research Future (MRFR) has a new addition to its report portfolio, the global organic energy drinks market. The report is an extensive study on the market and is compiled with a thorough analysis of the various key dynamics that can affect the market in the coming years. MRFR has asserted that the market is anticipated to exhibit moderate growth over the forecast period of 2017-2023.

Consumer are moving away from aerated drinks and increasing adopting organic energy drinks, which render various health benefits. Given such a shift in dietary patterns, the organic energy drinks market is poised for expansion. The growing consumer affinity towards organic and clean label products can be credited for the growth of the market. In addition, rising urbanization, rise in disposable income, increasing awareness, and the progression of hectic lifestyles are other factors motivating the market growth.

Various beverage companies are expanding their product portfolios beyond their existing offerings. To tap the opportunities stored by the organic energy drinks market, various F&B giants are foraying into the organic energy drinks space. Launch of new products with exotic flavors and combinations are strategies adopted by these players to capture the market. In addition, existing market players are investing heavily on aggressive marketing and promotional activities to increase their product visibility, which is aiding the growth of the market.

Concurrently, the growth of the organic energy drinks market can be hindered by a number of factors. They include the behavioral problems in children due to consumption, obesity, and other health issues associated with them. In response, various countries have imposed stringent regulations on the sale of organic energy drinks that is likely to deter the growth of the market over the forecast period.

Segmentation

The organic energy drinks market has been segmented based on product type, nutrients, and distribution channel.

By product type, the organic energy drinks market has been segmented into sugar-free, energy shots, protein drinks, low carbs, and others. The sugar-free segment is expected to expand at the highest CAGR over the forecast period.

By nutrients, the organic energy drinks market has been segmented into vitamins, amino acids, caffeine, antioxidants, fruit extracts, and others. The vitamins segment is dominating the market and is expected to exhibit the highest CAGR over the forecast period.

By distribution channel, the organic energy drinks market has been segmented into store-based such as supermarkets & hypermarkets, specialty stores, food processing industries, and others, and non-store based.

Regional Analysis

Region-wise, the organic energy drinks market has been segmented into North America, Rest-of-the-World (RoW), Europe, and Asia Pacific (APAC).

APAC is the largest market for organic energy drinks. A deviation in the consumption pattern has reflected favorably on the growth of the market. Organic energy drinks can be easily sourced from the region due to the presence of an established agriculture and horticulture industry in the region. The rise in the demand for organic, healthy, and convenience food products has also driven the market for organic energy drinks in the region. Other factors include the consolidating trend of organic and rise in disable income of consumers.

North America follows APAC in the global organic energy drinks market. The presence of some major market players in the region, along with high disposable income is supporting the growth of the market.

Competitive Landscape

Kingmilling Company (U.S.), Penford Australia Ltd (Australia), Grain Millers (U.S.), Archer Daniels Midland Company (U.S.), Cargill, Incorporated (U.S.), Gupta Group (India), and Manildra (Australia) are the key players in the global organic energy drinks market.