Global mHealth Applications Industry To Witness An Exponential Growth of 100.2 Billion USD By 2023

mHealth Applications Global Market – Overview

mHealth is an abbreviation for mobile health, a term used for the practice of medicine and public health supported by mobile devices. The term is most commonly used in reference to using mobile communication devices, such as mobile phones, tablet computers and PDAs, as well as wearable devices such as smart watches, for health services, information, and data collection.  The mHealth field has emerged as a sub-segment of eHealth, the use of information and communication technology (ICT), such as computers, mobile phones, communications satellite, patient monitors, etc., for health services and information. mHealth applications include the use of mobile devices in collecting community and clinical health data, delivery of healthcare information to practitioners, researchers, and patients, real-time monitoring of patient vital signs, and direct provision of care via mobile telemedicine.

mHealth is one of the most innovative and disruptive trends in healthcare sector that is growing at prodigious rate from last few years. mHealth is changing the way of traditional medical practices and creating path for the future of healthcare. mHealth assists to check and maintain the health related activity by using technology such as Bluetooth, mobile network (GSM/GPRS/3G/4G), and Wi-Fi. The data collected by mHealth devices such as mobile phones, tablets, laptops and tablet PCs assist to medical professional, consumers, and other users.

According to a recent study report published by the Market Research Future, the total market for  mHealth application has evaluated substantially in multi billion in 2016 and is expected to reach US$ 100.2 billion by 2023. While considering the segments, monitoring application is holding largest market share that is about 53.8% in 2016.

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The global mHealth Application market is driven by the rapid adoption of tablet devices and smartphones in the healthcare industry. This follows from the fact that such adoption could not be possible without advanced, progressive connectivity technologies and solutions.  Additionally, increasing demand for medical mobile apps among doctors is providing impetus to the market growth. Furthermore, nowadays, physicians use medical apps for monitoring their patients’ health remotely more often than before. At the same time increasing number of patients are becoming aware of the possibility of their chronic disease management using special mHealth apps. Besides, the market is predominantly driven by private users paying for mHealth apps. With a growing number of mHealth solutions being actively used, traditional healthcare providers and investors have slowly begun to integrate mHealth solutions into everyday healthcare delivery and reimbursement plans.

mHealth Applications Global Market – Key Players

mHealth Application market is witnessing a fierce competition. Well-established players adorn the mHealth Application market as highly competitive. The key strategies traced from the analysis of recent developments of the key players include, Agreement & Partnership, Acquisition and expansion.

Profiled in MRFR Analysis some of the prominent players operating in the global  mHealth Application market are  Allscripts (US), Agamatrix, Inc. (US), Apple Inc. (US), Honeywell International Inc. (US), Medtronic MiniMed, Inc. (US), Vivify Health (US), and  iHealth Labs Inc. (US)

mHealth Applications Global Market – Segments 

The MHealth Applications Market is segmented in to 2 key dynamics for the convenience of the report and enhanced understanding;

Segmentation By Type : Comprises Monitoring Applications, Diagnosis & Treatment, Education & Awareness, Healthcare Management, Wellness & Prevention, and others.

Segmentation By Regions  : Comprises Geographical regions - North America, Europe, APAC and Rest of the World.

mHealth Applications Global Market – Synopsis

In spite of the fast growth of the mHealth market and an increasing demand for apps, the vast majority of mHealth app publishers have not yet been able to generate significant revenues with their apps and have had to develop a broad range of monetization strategies, many of which seem atypical when compared to other app categories.

Currently, the majority of mHealth apps struggle to achieve sufficient download volumes and only a few app publishers stay afloat from the revenues generated by their apps based on traditional app store-related revenue sources, such as paid downloads and advertising alone. mHealth app publishers have therefore been required to develop a variety of business models, transforming apps into tools to sell devices and health related services. mHealth app publishers haven’t yet found the right monetization strategy. It is clear that traditional app revenue sources alone aren’t sufficient in the mHealth market.

The mHealth market will step out of its niche in the next few years. mHealth app publishers will have to concentrate on selling high value health services and devices with the help of their apps in order to grow.

mHealth Applications Market –

mHealth applications Market Regional Report Analysis

Considering the global scenario of the market, Europe was holding largest market share of 31.7% in global mHealth applications market in 2016. Asia-Pacific is second largest and fastest growing market in global mHealth applications market. APAC is expected to grow at a CAGR of 33.7% during 2017-2023. North America is one of pioneer in mhealth and is slightly behind the APAC. North America is  expected to grow at a substantial CAGR during the forecast period. On the other hand, mHealth is also growing and is expected to grow at steady pace in the region Middle East and Africa (ME&A).

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