Lemonade Market to Grow by 2023 Due to Increasing Consumption of Lemonade

Pune, India, September 2019, MRFR Press Release/- Market Research Future has Published a Half-Cooked Research Report on the Global Lemonade Market.

Lemonade is made by mixing lemon juice and sugar in the water. It is good for taste as well as health. A new report on the global lemonade market, published by Market Research Future (MRFR), predicts this market to see growth between 2018 and 2023.

The most prominent market driving factors for the global lemonade market growth are increasing consumption of lemonade as a sweetened beverage and several health benefits attributed to lemonade. Lemonade is a rich source of vitamins, such as vitamin A, B6, and C. Investment in emerging economies and tropical countries by key market players due to easy availability of raw material, low labor cost, and low manufacturing cost. Other factors contributing to the global lemonade market growth include growing health consciousness among consumers, preference for naturally flavored beverages, growing disposable income in developed as well as developing countries, and product awareness. 

Market Segmentation

The global lemonade market segmentation encompasses category, distribution channel, packaging type, and product type. MRFR’s take on the market surveys various facets of the market in-depth.

The category-based segmentation of this market covers flavored lemonade and plain lemonade. During the forecast period, the plain lemonade segment is expected to dominate the global market due to the high demand for the distinct sour taste of lemons. Majority consumers love the original lemon flavor. However, the market for flavored lemonade can increase due to the changing tastes of consumers, attractive packaging, and technical advancements in the beverage industry.

Regarding the distribution channel, the market has been segmented into store-based distribution channel and non-store-based distribution channel. The store-based distribution channel segment can be sub-segmented into convenience stores, hypermarkets & supermarkets, and others. Non-store-based distribution channels include e-commerce portals and online retailers. During the forecast period, the store-based distribution segment is expected to generate higher revenue, with the hypermarkets & supermarkets sub-segment being the largest market segment due to ease of availability, high product appeal due to attractive packaging, and strong vendor networks. The non-store-based distribution channel segment is expected to register higher growth due to growing consumer preference for online purchase and technological advancements in the e-commerce industry.

By packaging type, the market has been segmented into bottles, cans, pouches, and others. During the forecast period, the bottles segment has been anticipated to dominate the global market as bottles offer ease of consumption and simple packaging that incurs nominal costs. However, the pouches segment is expected to witness the fastest growth as pouches are easy to distribute in rural as well as urban areas. Pouches also provide ease of consumption and have minimal risk of breakage.

As per the product type, the market has been segmented into cloudy lemonade and clear lemonade. During the forecast period, the clear segment is expected to dominate the global market as clear lemonades are made by squeezing fresh lemon to extract juice in water with sugar to add taste. They are clear in color as no additional flavors are added. The market for clear lemonade is strong as consumers love to taste the original flavor of lemon. However, the cloudy lemonade segment can have a faster market growth during the forecast period. As a remedy for congestion as well as sore throats, cloudy lemonade can also be served as hot although most consumers consume it in cold form or frozen form. Many key market players are infusing several ingredients to innovate lemonade recipes and strengthen the consumer base, which can fuel the global market growth.

Regional Segmentation

A geographical outlining of the global lemonade market covers North America, Asia Pacific, Europe, and rest of the world (RoW).

North America can dominate the global market during the forecast period due to heavy consumption of lemonades as a refreshment drink; lemonades are also used in restaurants to prepare cocktails and mocktails as a chaser. Major market players use lemon juice to prepare lemonades with different flavors. Changing lifestyle trends and increasing product awareness are driving the sales of lemonade in North America. In North America, maximum revenue comes from USA, Canada, and Mexico.

Europe is another important regional market due to the high density of population, high disposable income, and focus on health-conscious diet. The most powerful country-specific markets in Europe are France, Germany, Italy, Spain, and the UK. An inspection of the remaining countries in Europe featured in this report speculate the huge contribution to market revenue from many other countries in this region.

During the forecast period, the Asia Pacific region is the fastest-growing regional market due to the clean labeling to garner the confidence of health-conscious consumers, the introduction of new flavors, and innovative packaging. The important country-specific markets in this region are China, India, Japan, and South Korea. In this report, Australia and New Zealand have been clubbed into one segment. An evaluation of the remaining countries in the Asia Pacific region featured in this report calculates the huge market revenue supply from some other countries.

The RoW segment covers South America, Africa, and the Middle East. Due to the hot climate, the demand for lemonade is high in all of these regions. Compared to Africa and the Middle East, South America is a bigger market due to economic stability. In Africa and the Middle East, the market is small due to lack of technology and lack of infrastructure necessary for production.

Key Players

Big players in the global lemonade market market include AriZona Beverages USA LLC (USA), Britvic Soft Drinks Limited (UK), The Coca-Cola Company (USA), Hydro One Beverages (USA), The Kraft Heinz Company (USA), Nestlé S.A. (Switzerland), PepsiCo Inc. (USA), and Snapple Beverage Corp. (USA).

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