Frozen Fruits and Vegetables Market to grow at a CAGR over 6.2% post 2032

Market Research Future (MRFR) has published on the “Global Defoamers Market”.

Frozen Fruits and Vegetables Market Synopsis

According to the MRFR analysis, the global Frozen Fruits and Vegetables market was valued at USD 28,411.1 million in 2021 and is projected to reach USD 55,168.6 million by 2032 at a CAGR of 6.2%.

The Global Frozen Fruits and Vegetables market has witnessed a transformative shift in recent years, driven significantly by increasing awareness of health benefits, rising demand for plant-based diets, and year-round availability.

COVID-19 Impact on the Frozen Fruits and Vegetables Market

The COVID-19 pandemic led to border restrictions, a breakdown in transit networks, and a lockdown in every region. Due to the growing number of cases and the uncertainty surrounding the end of the crisis, the COVID-19 outbreak is causing far more economic uncertainty than previous outbreaks of the avian flu, swine flu, bird flu, severe acute respiratory syndrome (SARS), and Ebola. A significant decline in non-essential enterprises was noted, and the majority of the customer's budget was directed toward necessities. During the first part of the pandemic, non-essential companies were ordered to stay closed as more cities fell into lockdown. The COVID-19 epidemic has significantly impacted the dynamics of frozen fruit and vegetable production. Lockdowns, travel restrictions, and supply chain issues have produced worldwide disruptions that have affected the sector immediately and long term. A significant effect was a strain on the labor force because of operational limitations imposed by lockout procedures and social distancing measures on production facilities. This resulted in lower staffing levels and thrown off production schedules, which had an impact on the total amount of frozen fruits and vegetables produced. Another major difficulty was supplying chain disruptions. The movement of raw materials and completed goods was hampered by restrictions on trade and transportation, both locally and internationally. The COVID-19 epidemic has significantly impacted the dynamics of the frozen fruits and vegetables supply chain. The crisis's worldwide scope has created several supply chain difficulties that have an impact on all phases of the process, from obtaining raw materials to distribution. One of the first effects was in the source of raw materials, as agricultural activities were hampered, and the supply of fruits and vegetables became unclear due to lockdowns and limitations. Production capacities were impacted by this supply chain interruption that started at the first stage and spread to later phases. 

The COVID-19 pandemic has had a complex effect on the frozen fruits and vegetables market's pricing dynamics. The supply chain interruption that resulted in price changes was one of the immediate repercussions. Supply chain interruptions, such as difficulties locating raw materials and traffic jams, created uncertainty that affected price plans. Prices occasionally rose because of market shortages, especially in the early stages of the epidemic when demand exceeded supply. The dynamics of price were also significantly shaped by changes in consumer behavior. Competition for available products intensified because of hoarding and a desire for extended shelf lives, which caused a spike in demand for frozen foods during lockdowns. Price volatility was exacerbated by this increased demand, as well as the difficulties in modifying production and distribution to conform to changing consumer demands. 

However, pricing tactics changed to reflect the shifting dynamics of the market as circumstances changed and customer behavior became more conventional. When lockdowns and orders to stay at home were put into place during the early stages of the epidemic, there was a noticeable increase in demand for frozen goods, particularly fruits and vegetables. Because frozen foods are more convenient and have a longer shelf life than fresh produce, consumers who are unsure about the availability of fresh produce are turning to frozen foods. Consumers were seen stockpiling food to guarantee a steady supply of food during periods of increased unpredictability. A notable increase in grocery shopping was done online during the widespread implementation of lockdowns and social distancing measures. Afraid to visit real stores, customers resorted to e-commerce sites since they were convenient and offered home delivery security.

The distribution channels were affected by this change in customer behavior, as online retailers saw a rise in demand for frozen goods, particularly fruits and vegetables. Traditional conventional channels encountered difficulties related to lockdowns, restrictions, and shifts in customer behavior, while internet channels saw a spike in demand. Customer visits to physical stores, especially those that depend on foot traffic, varied. Concerns about safety and convenience led to a shift in consumer preferences for online purchasing, which altered the retail environment. When things changed, and the lockdown measures relaxed, a hybrid model with multichannel consumer behavior arose. While some went back to traditional retailers, others continued to rely on online platforms because they valued their ease and security. In response, the sector improved traditional businesses' online presence and added contactless payment alternatives and online ordering to meet evolving consumer demands. To accommodate a wide range of customer preferences, businesses must continue to be able to provide a smooth shopping experience across both channels.

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Competitive Landscape

The Frozen Fruits and Vegetables market is characterized by intense competition among key industry players striving to meet the diverse needs of consumers. The key players operating in the global Frozen Fruits and Vegetables market comprise Suyog Food Products (India), Swadhika Foods (India), Royal Foodstuffs (India), China Kunyu Industrial Co., Limited (China), Xiamen Sinofrost Co., Ltd. (China), Ghousia Food Products Pvt. Ltd. (India), Mandar Food Products (India), Tanvi Foods (India) Ltd. (India), Shimla Hills (India), Nature's Touch (Italy), among others.

Segmentation

By Type

1. Fruits: The fruits segment of the frozen fruits and vegetables industry is the fastest growing, with a market CAGR of 75%. The frozen fruit market is expanding rapidly due to several causes, including changing customer tastes, health-conscious purchasing decisions, and the convenience these products provide. The growing knowledge of the health advantages of frozen fruits is one important motivator. Customers are realizing that proper fruit freezing preserves vital vitamins, minerals, and antioxidants at the time of harvest by efficiently locking in the fruit's nutritional value. The preservation procedure of frozen fruits preserves most of their contents, including vitamins and minerals, according to the U.S. Department of Agriculture (USDA). This awareness fits with a larger movement in favor of better lives, as people are looking for quick and easy ways to increase the number of nutrient-dense foods they eat each day.


2. Vegetables: The frozen vegetables sector within the broader frozen fruits and vegetables industry has experienced consistent expansion due to various factors that correspond with changing consumer inclinations, increased awareness of health, and the need for ease in preparing meals. Frozen veggies have a wide range of applications in the culinary arts. Frequently utilized veggies, including broccoli, peas, carrots, and spinach, can be found in casseroles, soups, stir-fries, side dishes, and meals that are ready to cook. A primary driver of the frozen veggies market's expansion is the growing emphasis of consumers on nutrition and well-being. Because the act of freezing retains vital vitamins and minerals that are present in fresh produce, frozen veggies are frequently thought to have a high nutritional value. This is driving the segment's rise among health-conscious customers who are actively looking for quick and easy ways to increase their regular consumption of vegetables. Another important factor influencing the frozen vegetable business is convenience.

By Category

1. Organic: Within the worldwide frozen fruits and vegetables market, the organic category is expanding rapidly due to several important variables that align with customer aspirations for more ecologically friendly and healthier food options. A key driver of the organic market's expansion is rising consumer demand and awareness of better food options. Because they are thought to be devoid of artificial pesticides, herbicides, and genetically modified organisms (GMOs), frozen fruits and vegetables that are organic appeal to consumers who are health-conscious and looking for wholesome food options. The main force behind this trend is consumers' preference for goods that support their beliefs and wellness objectives.


2. Conventional: In the worldwide frozen fruits and vegetables market, the traditional sector continues to be the leading category. This segment's steady expansion is ascribed to a number of important characteristics that correspond with the expectations and preferences of a wide range of consumers. The affordability and cost-effectiveness of conventional frozen items are important factors driving the rise of the conventional market. Because of their reduced manufacturing costs, conventional frozen fruits and vegetables are often more accessible to a wider range of consumers, making them a desirable choice for homes and consumers on a budget.

By Form

1. Whole: The worldwide frozen fruits and vegetables market is expanding steadily in the whole form segment due to several reasons that support customer preferences and culinary diversity. The growing desire for natural and minimally processed food options is a major driver driving the rise of the entire form segment. The authenticity and freshness of entire fruits and vegetables appeal to consumers and freezing preserves these goods in a way that keeps them untouched. Because whole frozen foods retain their natural texture, look, and nutritional value, this feature is especially appealing to customers who want a closer connection to the produce's original form.


2. Sliced: The sliced form category of the worldwide frozen fruits and vegetables industry is undergoing substantial expansion, propelled by several critical elements that satisfy consumer inclinations toward time efficiency, adaptability, and convenience. The growing need for readily available and simple-to-use components for meal preparation is a major driver of the sliced form segment's growth. With sliced frozen fruits and vegetables, consumers have an easy solution that saves time in the kitchen by removing the need for washing, peeling, or chopping. Modern consumers with hectic schedules who are looking for convenient and hassle-free cooking and meal-planning solutions will find this feature very tempting.


3. Cubed: The cubed form segment of the worldwide frozen fruits and vegetables market is expanding rapidly, owing to several major factors such as consumer preferences for convenience, adaptability, and the desire for ready-to-use components. The growing preference of consumers for convenient meal alternatives is a major driver of the cubed-shaped segment's growth. During meal preparation, frozen cubed fruits and vegetables offer a pre-cut and pre-portioned option that removes the need for time-consuming chopping or slicing. The modern consumer who seeks out hassle-free and efficient solutions for their cooking routines is drawn to this time-saving convenience.

By Distribution Channel

1. Supermarkets & Hypermarkets: Several reasons contribute to the predominance of supermarkets and hypermarkets as distribution channels for frozen fruits and vegetables, which is fueling the market's expansion. The unmatched convenience that supermarkets and hypermarkets provide to customers is a major reason driving their rise. These expansive retail stores offer a one-stop shopping experience where customers may acquire a variety of frozen fruits and vegetables in addition to other groceries. The ability to locate an extensive assortment of frozen produce in one location is convenient for customers who want their shopping habits to be simple and efficient. Supermarkets and hypermarkets' cold storage rooms make sure that frozen goods are kept at the right temperature to preserve their nutritional content and quality. This dedication to quality control fosters customer loyalty and trust. Furthermore, these retail behemoths' well-established logistics and distribution networks facilitate the effective supply chain management of frozen fruits and vegetables, guaranteeing a steady and dependable supply of goods to satisfy consumer demand.


2. Convenience Stores: A number of variables that are in line with shifting customer choices and lifestyles are causing convenience stores to become an increasingly important distribution channel in the worldwide frozen fruits and vegetables market. A primary driver of the convenience store industry's expansion is the growing need for quick and convenient meal options. Convenience stores provide a variety of frozen fruits and vegetables that are easily incorporated into quick and easy meal preparations, catering to customers who need convenience and immediacy in their food choices. Convenience stores are a popular choice for last-minute grocery needs because of their small size and well-located locations. They are also a great place to buy frozen produce because of their accessibility and proximity, which appeals to customers, particularly those with hectic schedules. This element plays a key role in the segment's growth, especially among metropolitan populations where time restrictions frequently affect consumers' purchasing decisions.


3. Specialty Stores: In the worldwide frozen fruits and veggies industry, specialty stores are becoming a more prominent distribution channel due to a number of factors, including their ability to cater to particular consumer preferences and their emphasis on quality, carefully chosen items. The rising demand for distinctive and premium frozen produce is a key driver of the specialty store sector's expansion. Specialty stores provide customers with a wide variety of high-quality frozen fruits and veggies that may not be as easily accessible in mainstream retail establishments. They are frequently distinguished by their carefully chosen assortment and emphasis on specialty products. The expansion of specialty stores is primarily due to the emphasis placed on the quality and exclusivity of their products. Customers who visit these establishments often anticipate discovering specialist and premium frozen goods, such as artisanal mixes, heirloom veggies, and exotic fruits. This element plays a key role in drawing customers who value distinctive and superior goods, supporting the specialty shop segment's steady expansion.


4. Online: The worldwide frozen fruits and veggies market is witnessing significant expansion in the online segment due to several reasons that are in line with the changing tastes of consumers for convenient digital shopping and a wider trend towards e-commerce. The growing popularity of online grocery shopping is one important reason driving the rise of the online category. To conveniently browse, choose, and buy frozen fruits and veggies from the comfort of their homes, consumers are turning to online platforms. This tendency has escalated, especially in cities where time limitations and the need for contactless shopping experiences are driving the use of online grocery platforms. Online platforms' global reach gives customers access to a greater variety of frozen fruits and vegetables, including specialty and imported options, that might not be easily found in nearby retailers. Another aspect driving the expansion of the Internet market is the globalization of product access, which draws customers looking for distinctive and varied options for their culinary pursuits.


5. Others: The Others category in the worldwide frozen fruits and vegetables market includes a variety of distribution channels that support the segment's overall expansion. The inclusion of independent or local grocery stores, which play a major role as community hubs and make a considerable contribution to the frozen produce industry, is one noteworthy channel within this category. Another aspect of the other’s category that contributes to the market expansion for frozen fruits and vegetables is dollar and discount stores. Price-conscious shoppers looking for affordable options for their shopping needs are drawn to these establishments since they frequently provide budget-friendly selections. The rise of this market is primarily driven by the accessibility and affordability of frozen produce in discount retailers, especially for cost-conscious consumers who place a high value on value. Farmers' markets have expanded to include frozen fruits and vegetables, which gives the others category a distinctive twist even though they are usually connected with fresh produce. Local producers and farmers can freeze their goods and sell them at farmers' markets, giving customers access to freshly frozen goods and promoting regional farming.

By Region

1. North America: The frozen fruits and vegetables market in North America is substantial and ever-changing due to a multitude of factors that contribute to its continuous expansion. The region's rise has been significantly aided by the prevalence of busy lifestyles and the rising desire for quick and easy meal alternatives. North American customers are often on the go, so the availability and simplicity of adding frozen fruits and veggies to regular meals fits in well with their need for quick and easy meals. Another factor propelling the rise of the region is North America's well-established frozen food culture. With so many alternatives accessible in supermarkets and grocery stores, frozen vegetables have become a staple of consumers' diets. North America is an established but growing market for these items due to the acceptability and familiarity of frozen fruits and vegetables in regular cooking.


2. Europe: Europe, a significant market for frozen fruits and vegetables, has a dynamic environment that is molded by the many forces propelling its expansion. The increased knowledge and uptake of healthy eating practices is one important aspect driving the region's growth. A healthy, well-balanced diet is becoming more and more important to European consumers, who see frozen fruits and vegetables as practical solutions that still include vital vitamins and minerals. Demand for frozen produce is being driven by the health-conscious trend, which is placing it as a staple in European households where customers are looking for convenient and time-saving ways to maintain a healthy lifestyle. The European frozen produce market is expanding as a result of the rise in plant-based diets and the acceptance of vegetarian and vegan lifestyles. Demand for a wide variety of frozen plant-based options, such as meat substitutes, vegetable blends, and plant-based proteins, is rising as more consumers adopt plant-centric eating for ethical, environmental, and health reasons. The product landscape is being reshaped by this factor, which is also pushing producers to innovate and meet the needs of the increasing number of European customers who are adopting plant-forward diets.


3. Asia Pacific: The Asia Pacific is projected to account for the highest CAGR share in the forecast period. The frozen fruits and vegetables market is expanding rapidly in the Asia Pacific area due to a number of distinct variables that are influencing the region's dynamic geography. The region's growth has been significantly aided by the alteration in dietary practices and the growing prevalence of Western-style diets. Consumers in the Asia-Pacific region is adopting more convenience foods, such as frozen fruits and vegetables, into their diets as urbanization and globalization advance. One of the main factors driving the demand for frozen produce is the shift in dietary preferences, which is making it more accessible and time-efficient for busy households in nations like China, India, and Japan.


4. Rest of World: The rest of the world, particularly in South America, the Middle East, and Africa, is closely tied to local culture and heritage. The frozen fruit and vegetable market is expanding significantly throughout the rest of the world, which includes South America, the Middle East, and Africa. This growth is being driven by certain variables that are tailored to the different cultural landscapes and varying preferences of these regions. Growing consumer knowledge of the advantages of frozen food in South American nations like Brazil and Argentina is a major driver of the expansion. Customers are realizing the benefits of frozen fruits and vegetables in terms of convenience and nutritional content as urbanization and fast-paced lifestyles increase. As people look for doable solutions for making quick and healthful meals, convenience is driving the market's growth in these areas.