Rising consumer demand for healthier and more sustainable food options, driven by increased awareness of the health benefits of fresh produce and environmental concerns related to food production

Market Research Future (MRFR) has published a cooked research report on the “Global Fresh Vegetables Market” that contains information from 2018 to 2032. The fresh vegetables market is estimated to register a CAGR of 3.20% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Fresh Vegetables market— Dole Food Company, Inc., Fresh Del Monte, Keelings, Tanimura & Antle, BelOrta, FreshPoint Inc., Mirak Group, C.H. Robinson Worldwide, Inc., Goknur Gida, Fruitable Fresh Sdn Bhd., and Global Fresh Trading FZE.

Fresh Vegetables Market Highlights

The global fresh vegetables market is accounted to register a CAGR of 3.20% during the forecast period and is estimated to reach USD 850.5 billion by 2032.

The growing recognition of the link between diet and well-being has led to a shift away from processed and convenience foods, driving demand for fresh and natural ingredients like vegetables. As health and wellness concerns continue to gain prominence, consumers are increasingly opting for fresh vegetables due to their rich nutrient content, low-calorie nature, and numerous health benefits. Furthermore, the trend toward sustainable and environmentally friendly food choices also encourages the consumption of fresh vegetables as they are perceived as more eco-friendly and nutritious compared to many processed alternatives.

Segment Analysis

The global Fresh Vegetables market has been segmented based on product and distribution channel.

On the basis of product, the market is segmented into Tomato, Onion, Cabbage, Cucumber, Eggplant, Beans, Carrot and Others. The tomato segment was attributed to holding the largest market share in 2022, as it is most versatile and serve as a key ingredient in broad range of cuisines.

Based on distribution channel, the global Fresh Vegetables market has been segmented into Offline and Online. The offline segment was expected to hold the largest market share in 2022, because the consumers look for physical inspection and choose the vegetables.

Regional Analysis

The global Fresh Vegetables market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Fresh Vegetables market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The Fresh Vegetables market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Fresh Vegetables market comprises of Middle East, Africa, and Latin America.

The largest market share for Fresh Vegetables was maintained by the North American regional sector. This increase is attributed to the growing emphasis on health and wellness in North America fuels the demand for fresh vegetables. Consumers are increasingly seeking out nutrient-rich and low-calorie options to maintain a healthy diet, driving the consumption of fresh produce. The region's diverse population leads to increased demand for a wide variety of fresh vegetables to cater to different dietary choices. Consumers' busy lifestyles and meal planning preferences drive the demand for pre-cut, pre-packaged, and ready-to-cook fresh vegetable products, which offer convenient and time-saving meal solutions.

Moreover, the Europe market has been persistently growing over the forecast period. The demand for Fresh Vegetables is driven by growing focus on healthy eating and wellness, which has led consumers to prioritize fresh and nutritious food options like vegetables. Additionally, the increasing awareness of environmental sustainability and local sourcing has encouraged the consumption of locally grown and seasonal fresh vegetables, aligning with the region's emphasis on sustainable food practices.

Additionally, due to the population growth and changing dietary habits, Asia Pacific is anticipated to experience the quickest growth over the forecast period. As the region's population continues to expand and urbanize, there is a growing demand for fresh and healthy food options, including vegetables. Additionally, a shift towards healthier eating patterns and increased awareness of the nutritional benefits of fresh produce are influencing consumer choices and contributing to the market's growth.

Furthermore, the rest of the world's Fresh Vegetables market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the population growth, changing dietary preferences, and increased urbanization, which lead to higher demand for diverse and healthier food options. Government support, a rise in investor interest, and the viability of the technology in the sector are all contributing factors to the market expansion.

Key Findings of the Study

• The global Fresh Vegetables market is expected to reach USD 640.6 billion by 2032, at a CAGR of 3.20% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the increasing population and changing dietary habits and the shift towards healthier eating patterns and growing awareness of nutritional benefits of fresh produce.


• Based on product, the tomato segment was attributed to holding the largest market in 2022, with an approximate market share of 18-20%.


• Dole Food Company, Inc., Fresh Del Monte, Keelings, Tanimura & Antle, BelOrta, FreshPoint Inc., Mirak Group, C.H. Robinson Worldwide, Inc., Goknur Gida, Fruitable Fresh Sdn Bhd., and Global Fresh Trading FZE.