Fitness apps Market to expand at a CAGR of 27.6% until 2032 to value USD 134.5 billion

The Fitness App Market is projected to grow from USD 45.2 billion in 2024 to USD 134.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 27.6% during the forecast period (2024 - 2032). Additionally, the market size for fitness app was valued at USD 36.7 billion in 2023.

Due to massive lockdowns and social isolation norms brought on by the COVID-19 outbreak, virtual workout facilities have grown in popularity. As a result, fitness app download and subscription rates have increased. According to data published by the American College of Sports Medicine, fitness apps were ranked as the 13th most popular fitness trend for 2019.

In-app fitness and conventional gyms have been in close competition. Information technology has caused a significant transformation in the fitness app industry. An article from the World Economic Forum dated September 2020 claims that the market-leading popularity of online fitness training is to responsible for the 46.0% increase in downloads of fitness and wellness apps. The industry for fitness apps is also driven by the growing awareness of both physical and mental health. As a result, in recent years, the CAGR of the market has increased globally due to increased health awareness.

The COVID-19 outbreak has also increased people's understanding of the value of cleanliness and health. According to a World Economic Forum report published in September 2020, the Daily Active Users (DAUs) of fitness software applications increased by 24.0% in the second quarter of 2020 compared to the first quarter. The use of these exercise apps is also made easier by the expanding online network of gyms and fitness studios. As a result, a number of clients are investing sizable sums in home workout equipment, assisting in sales growth. For instance, Peloton, a U.S.-based manufacturer of exercise equipment, anticipates double its sales in 2020. Thus, this rise in healthy lifestyle knowledge is another element boosting the market revenue for fitness applications.

Segmentation of Fitness apps Market:

Workout and exercise apps, disease management apps, lifestyle management apps, and nutrition & diet apps are all included in the market segmentation of fitness apps based on type. In 2021, the Workout and Exercise Apps segment accounted for the majority of market revenue.

Android, iOS, and Windows are included in the platform-based market segmentation for fitness apps. In 2021, the iOS market segment accounted for the lion's share of income generated by fitness apps. The widespread use of iOS devices has been a major factor in the segment's rise over the past few years.

The analysis offers market insights for North America, Europe, Asia-Pacific, and the rest of the world, by region. The market for fitness applications in North America reached $9.7458 billion in 2021 and is anticipated to increase at a rate of 43.90% CAGR over the following five years.

This is explained by the rising prevalence of chronic diseases and the increasing tendency to use smartphones.Fitness apps Market Regional Analysis:

The largest regional share belongs to the U.S. fitness app market. The United States is the country with the biggest market for fitness-related apps worldwide. One of the main factors propelling the market's growth is the extensive use of mHealth in North America. The use of fitness applications has surged during the COVID-19 pandemic, according to a Freeletics analysis. Seventy-four percent of Americans were observed using at least one fitness app during the COVID-19-related lockout. Furthermore, 60.0% of these clients intended to cancel their gym memberships.

From 2022 to 2030, the fitness app market in Asia Pacific is anticipated to experience the fastest CAGR growth. The clinical decision support system market in the Asia Pacific region is expected to be led by the fitness applications industry in India. According to the GSMA research The Mobile Economy 2017, smartphone connections in the Asia Pacific region reached 47% at the end of 2016 and are anticipated to reach 62% by 2020. More people are using their cell phones to access fitness-related apps as they become more widely available. New models for exercise routines are being developed by governments and commercial organisations as a result of variables like rising healthcare expenditures, rising obesity rates, and an increase in athletes.

Key Companies in the Fitness apps market include:

• Samsung Electronics Co. Ltd (South Korea)


• Google LLC (US)


• TomTom International BV (The Netherlands)


• Nike Inc. (US)


• Lenovo Group Limited (China)


• Adidas AG (Germany)


• Wahoo Fitness (US)


• Under Armour Inc. (US)


• Azumio Inc. (US)


• Grand Apps (US)


• Asics Corporation (Japan).