Increasing incidence of a number of skin-related disorders, such as wrinkles, aging, and acne, is expected to drive market expansion in the near future at a CAGR of 7.00% during the forecast period 2024 to 2032

Market Research Future (MRFR) has published a cooked research report on the “Global Facial Serum Market” that contains information from 2019 to 2032. The facial serum market is estimated to register a CAGR of 7.00% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global facial serum market - Amorepacific Group Inc., L'Oréal S.A., Galderma S.A., Shiseido Company Limited, KOSÉ Corporation, Clarins Inc., Unilever plc, Estée Lauder Companies Inc., Beiersdorf AG, and Revlon Inc.

Facial Serum Market Highlights

The global facial serum market is accounted to register a CAGR of 7.00% during the forecast period and is estimated to reach USD 9.9 billion by 2032.

The market for facial serums is driven by consumers' growing knowledge of and attention to skincare regimens and anti-aging techniques. People are adding serums to their everyday skincare routines in an effort to achieve healthy, youthful skin. Additionally, innovation and research in skincare ingredients are crucial to the market's advancement. Moreover, the expansion of e-commerce and online beauty platforms is a major driver of the market. Furthermore, there is a greater need for serums with therapeutic and preventive qualities as people become more conscious of the negative effects that environmental contaminants have on skin health.

Segment Analysis

The global facial serum market has been segmented into type, form, price point, and distribution channel.

Based on type, the market is segmented into Anti-Aging Serums, Acne Fighting Serums, Skin Brightening Serums, Exfoliating Face Serums, Hydrating Face Serums, and Others. The anti-aging serums segment was attributed to holding the largest market share in 2023. The goal of anti-aging serums is to make wrinkles and fine lines less noticeable. The combination of retinol, peptides, and hyaluronic acid produces a more youthful complexion by increasing skin suppleness, decreasing wrinkle appearance, and stimulating the synthesis of new collagen.

Based on form, the global facial serum market has been segmented into Gel Based, Oil Based, and Water Based. The water based segment was expected to hold the largest market share in 2023. Water-based serums are adaptable and work well on all skin types, including the most sensitive and oily ones. Customers value these serums' effectiveness because they don't delay or leave a sticky aftertaste on the skin when added to regular skincare regimens.

Based on price point, the global facial serum market has been segmented into Mass-Market, Premium, and Luxury. The mass-market segment was expected to hold the largest market share in 2023. A wider spectrum of consumers can purchase mass-market serums due to increased product volumes and competitive prices. This appeals to people on a restricted budget or who want to test different serums before committing to more expensive options.

Based on the distribution channel, the global facial serum market has been segmented into Supermarkets & Hypermarkets, Specialty Beauty Stores, Drugstores & Pharmacies, Online Retailers, and Others. The supermarkets and hypermarkets segment was expected to hold the largest market share in 2023. Supermarkets and hypermarkets enable easy access to products for a wide range of consumers because of their vast networks of stores located in convenient locations. For those who enjoy in-person shopping or make spontaneous purchases, this is quite beneficial.

Regional Analysis

The global facial serum market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe facial serum market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The facial serum market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World facial serum market comprises the Middle East, Africa, and Latin America.

The largest market share for facial serum was maintained by the North American regional sector. The trend of clean and natural beauty products is growing among North American customers. The ability to browse and buy things from the comfort of home is what makes internet shopping so convenient for consumers in North America. Improvements in technology also spur innovation in delivery methods, which drives the demand for facial serums and raises the market's potential for expansion. As a result, more companies are entering the market to provide cutting-edge, organic products, which presents profitable prospects for expanding investment options in organic face serum brands.

Moreover, the Europe market has been persistently growing over the forecast period, driven by well-established beauty routines and high discretionary expenditures. The demand for face serums made with natural and organic ingredients is being driven by the region's consumers' desire to pay more for high-end, luxury beauty goods. Serums are viewed as focused treatments for issues like aging, acne, and hyperpigmentation. Moreover, rising investments in proactive skincare products have been spurred by growing concerns about skincare and the aging population.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The Asia Pacific region's middle class is expanding, which is driving up demand for high-end face care products. There are a variety of skin types and ethnicities in the area, which leads to a wide spectrum of skin disorders. In Southeast Asia, sun damage and hyperpigmentation are frequent, whereas in Japan and South Korea, dryness and aging are typical. Consequently, there is a rising need for multipurpose face care serums that take care of these issues.

Furthermore, the rest of the world's facial serum market is divided into the Middle East, Africa, and Latin America. The rest of the world market for facial serum is changing, with an emphasis on high-end and halal-certified skincare products. In order to satisfy a clientele looking for luxurious and potent skincare products, the area investigates serums containing gold particles and uncommon botanical ingredients. Additionally, the focus is on serums that target certain skin issues that are common in the area, like hyperpigmentation and UV damage.

Key Findings of the Study

• The global facial serum market is expected to reach USD 9.9 billion by 2032, at a CAGR of 7.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. The influence of K-beauty and J-beauty trends in the Asia Pacific is increasing the demand for high-end face care products.


• Based on form, the water based segment was attributed to holding the largest market in 2023.


• Amorepacific Group Inc., L'Oréal S.A., Galderma S.A., Shiseido Company Limited, KOSÉ Corporation, Clarins Inc., Unilever plc, Estée Lauder Companies Inc., Beiersdorf AG, and Revlon Inc are the key market players.