Europe gut and digestive health ingredients market is predicted to reach USD xx at a CAGR of 9.48% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Europe gut and digestive health ingredients market”. 

According to the MRFR analysis, the Europe Gut and Digestive Health Ingredients market was valued at USD 15,597.54 million in 2023 and is projected to reach USD 35,243.59 million by 2032 at a CAGR of 9.48%.

The key factors driving the growth of the Gut and Digestive Health Ingredients market include the rising prevalence of digestive disorders. The Europe Gut and Digestive Health Ingredients market is expected to continue its expansion, driven by the increasing awareness of gut health.

COVID-19 Impact on the Gut and Digestive Health Ingredients Market

The europe gut and digestive health ingredients market encountered significant shifts due to the COVID-19 pandemic. While disruptions in supply chains challenged ingredient sourcing and distribution, heightened health awareness prompted a surge in consumer demand for gut health products, such as probiotics and prebiotics, perceived as bolstering overall wellness. Online retail platforms benefited from lockdowns, witnessing increased sales of digestive health supplements and foods. Manufacturers responded with innovative products targeting immune and digestive health, emphasizing natural and organic ingredients. The pandemic also accelerated research into the gut's role in immunity, contributing to a deeper understanding of its influence on overall health. Regulatory changes ensued, with stricter guidelines on claims and labelling introduced. As Europe transitions beyond the pandemic, the Gut and Digestive Health Ingredients Market is poised to remain a vital component of the broader health and wellness industry. The Europe gut and digestive health ingredients market, like the Europe food industry, experienced significant and multifaceted effects due to the COVID-19 pandemic. Initially, supply chain disruptions disrupted the sourcing and distribution of ingredients critical to the food industry, including those related to gut and digestive health. This posed challenges for manufacturers, leading to shortages and increased costs. However, the pandemic also catalyzed a profound shift in consumer behavior and priorities. With heightened health concerns, there was a remarkable surge in demand for food products emphasizing immune support and digestive wellness, leading to a pronounced uptick in the sales of gut-friendly items. The food industry quickly responded with product innovation, incorporating digestive health ingredients such as probiotics, prebiotics, and fiber into a wide range of products. Online food retail platforms experienced unprecedented growth as consumers turned to e-commerce for their dietary needs during lockdowns and restrictions. Furthermore, the pandemic underscored the significance of health and nutrition, prompting increased awareness among consumers and influencing their purchasing decisions. As a result, the food industry in Europe and beyond underwent a transformation towards healthier, functional, and wellness-oriented products, with a sustained emphasis on gut and digestive health, highlighting the enduring impact of the pandemic on the overall food sector. The Europe gut and digestive health ingredients market underwent a significant transformation in response to the COVID-19 pandemic, particularly in terms of the demand for such ingredients. With the pandemic amplifying health consciousness, consumers across Europe sought ways to enhance their immune systems and overall well-being, leading to a substantial surge in demand for gut and digestive health ingredients. According to Nutrition Insight in 2021, the COVID-19 pandemic has increased consumer interest in immunity in unprecedented ways. As new research reveals the importance of the gut microbiome in overall well-being rather than traditional digestive issues such as constipation, industry players are innovating to meet rapidly changing demand in the digestive health space. Recognizing the intrinsic link between gut health and immunity, consumers gravitated towards products rich in probiotics, prebiotics, and dietary fibers, all known to support digestive wellness. Functional foods and dietary supplements designed to boost digestive health saw increased popularity as consumers embraced a proactive approach to their well-being. This heightened demand extended to e-commerce platforms, which experienced a notable uptick as consumers turned to online shopping for convenient access to a wide array of gut health products. In response, manufacturers engaged in robust innovation, introducing a plethora of products that underscored their digestive health benefits. Moreover, clinical research highlighting the vital role of the gut microbiome in immunity further fueled consumer interest in related ingredients, solidifying the long-term prospects for the gut and digestive health ingredients market in Europe as it remains a pivotal component of the burgeoning wellness movement.

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Competitive Landscape

The Europe Gut and Digestive Health Ingredients market is driven and consists of several organized and unorganized industry players. The main companies in the Europe Gut and Digestive Health Ingredients market are aiming at growth strategies such as development in high-quality and healthier products on a Europe level to gain a maximum share of the Europe market. The key players operating in the Europe Gut and Digestive Health Ingredients market comprise ADM, Ingredion, Friesland Campina, Chr. Hansen Holding A/S, BioCare Copenhagen (DSM), Tate & Lyle, among others.

Segmentation

By Type

1. Based on type, the Europe gut and digestive health ingredients market has been segmented into prebiotics, probiotics, digestive enzymes, and polyphenols. The Probiotics segment held the largest market share in 2022 and Prebiotics is the fastest-growing segment during the forecast period i.e., 2023 - 2032. The growth of type segment is driven by increasing demand for prebiotics, probiotics, digestive enzymes, and polyphenols. The prebiotic growth has been driven due to technical advancements, the development of new products, and an increasing number of health-conscious consumers interested in items that improve quality of life. For instance, in October 2022, OptiBiotix (UK) launched low-dosed OptiXos in Europe and can significantly increase gut health microbes at low active dose. Moreover, the launch of probiotics concepts in European countries is boosting the demand of self-care prebiotic demands. For instance, in February 2021, Probi (Sweden) and Perrigo (Ireland) signed extensive pan-European collaboration to expand with premium probiotic digestive and immune health concepts into 14 European countries. Furthermore, this collaboration was an important step for strengthening probiotic product portfolio at commercial level. Additionally, the increasing popularity of processed foods is increasing the demand for digestive enzymes to reduce the risk of chronic diseases such as cancer and diabetes. Also, polyphenols are increasingly being used in the dairy business. Polyphenols provide a variety of health benefits, and consumers are increasingly seeking functional foods that might improve their health and well-being.

By Application

1. Dairy & Frozen - Frozen dairy products are a category of food items that are made from dairy ingredients and frozen to preserve them and extend their shelf life. These products are utilized to improve gut and digestive health, which in turn boosts immunity, reduces inflammation, and increases nutrient absorption. Frozen dairy products include probiotic-rich frozen yogurt, frozen kefir, frozen buttermilk, frozen cottage cheese, frozen greek yogurt, and frozen dessert mixes with probiotics.


2. Desserts - Typically, a dessert (such as ice cream or pastry) is served after a meal. However, when it comes to desserts for gut and digestive health, that includes probiotics and prebiotics. Probiotics are friendly bacteria that are essential for gut and digestive health and also boost immunity. Furthermore, prebiotics encourage the growth of good bacteria. There are some examples of prebiotic and probiotic desserts, namely yogurt parfait, chia seed cookies, chia pudding, probiotic chocolate bark, kefir ice cream, and vegan banana bread, among others.


3. Functional Foods - Food that, in addition to its basic nutritional benefits, has a positive impact on one or more target bodily functions that is relevant to either an enhanced state of health and well-being or a decreased risk of disease. There are foods that are modified, namely fortified juices, fortified dairy products, and fortified milk alternatives such as almond, coconut, and cashew milk.


4. Functional Beverages - Non-alcoholic drinks that are enhanced or specially made with gut and digestive health ingredients provide advantages beyond simple hydration and refreshment, affecting one or more bodily target functions. These drinks are being utilized to boost antioxidants, microbial support, and hydration, which overall improve the health of the gut and digestive systems. Functional beverages include dairy-based, probiotic-based, energy drinks, sports drinks, caffeinated beverages, and fruit beverages. Further names for such drinks are gut-healthy kombucha, mushroom coffee, and collagen water.


5. Dietary Supplements - Dietary supplements can offer a range of potential benefits, depending on the specific supplement and individual needs. There are examples of dietary supplements, namely inulin, fructooligosaccharides, beta-glucans, L-glutamine, and deglycyrrhizinated licorice, among others, that are being utilized to improve the health of the digestive system and gut.


6. Pharmaceuticals & Nutraceuticals - Sustaining a gut that is healthy is essential for overall health, and pharmaceuticals and nutraceuticals are useful in this regard. Pharmaceuticals include antidiarrheals, laxatives, proton pump inhibitors (PPIs), corticosteroids, immunomodulators, and others, and nutraceutical examples include digestive enzymes, L-glutamine, and DGL (deglycyrrhizinated licorice), among others.

By End User

1. On the basis of end user, the Europe gut and digestive health ingredients market has been segmented into commercial and residential. The Commercial segment held the largest market in 2022 and Residential is the fastest growing segment during the forecast period. The factors that are influencing the growth of the end-user segment are high demand from commercial sites such as manufacturing facilities, which include pharmaceutical companies, the food industry, and hotels and restaurants.

By Distribution Channel

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   On the basis of distribution channel, the Europe gut and digestive health ingredients market has been segmented into direct and indirect. The Indirect segment held the largest market in 2022 and Direct is the fastest growing segment during the forecast period. This is due to factors such as high preferences for e-commerce platforms and the frequent launch of physical stores with attractive promotional activities.