Europe Chips and Crisps Market is predicted to reach USD 84.29 million at a CAGR of 4.23% during the forecast period 2023-2030

Market Research Future (MRFR) has published on the “Global Europe Chips and Crisps Market”.

Europe Chips and Crisps Market Highlights

According to the MRFR analysis, the Europe chips & crisps market was valued at USD 58.33 million in 2021 and is projected to reach USD 84.29 million by 2030 at a CAGR of 4.23%.

The increased demand for potato snacks is driving the rise of the European chips & crisps sector. The fact that more than 90% of potatoes used for processing in Europe are grown in its northern area, which is also a significant production site for potato processing, producing fries and chips, crisps, and a range of other potato specialties, is a primary motivator for this. Increased cross-border traffic between EU nations is a critical feature of Europe's primary potato producing area, ensuring that potato processing facilities are supplied as efficiently as possible.

COVID-19 Impact on the Europe chips & crisps market.

After a brief decline due to the epidemic, chip production in the EU swiftly rebounded. In April-May 2020, there was a decrease in potato chip output due to the lockout, however the magnitude of the reduction varies by nation. In France, manufacturing volumes fell sharply between April and May 2020, but in Germany, following a modest decrease in April, output began to rise quickly in May. According to estimates from 2020, the potato crisp market will be less affected by the pandemic than many other food businesses. The market is resistant to the crisis due to the consistency of customer demand for this product, implying that the market would stay stable in the medium run. Government limitations, firm closures, and revenue losses are some of the causes of the economic disruption. Nonetheless, even during the COVID-19 epidemic, demand for some items increased. Snacks such as potato chips, tortilla chips, and others became in popularity during the COVID-19 as people were more worried about storing up on food supplies. Consumers' budget spending has switched to ready-to-eat items with lengthy shelf lives, such as potato chips, tortilla chips, and others. Food prices have changed internationally because of the supply chain disruptions induced by the COVID-19 epidemic. Movement restrictions and lockdowns imposed by COVID-19 have harmed both the supply and demand sides of food markets. Shippers noted labor and logistical challenges in completing the switch, but the fresh product supply chain remained stable. Long term changes in customers' online food purchase patterns, more restrictions on immigrant labor markets, and greater concentration in fresh produce delivery and perhaps retailing were witnessed. 

The COVID-19 pandemic caused variations in domestic producer pricing, notably in the food sector, as many localities implemented stay-at-home orders to restrict disease transmission. These limitations lowered demand from restaurants, which effectively became takeaway outlets, while increasing demand from grocery shops as people increased purchases of food, unsure of how long they would be confined at home. Suppliers struggled to satisfy this increasing customer demand since several companies had to shut down or reduce production capacity when COVID-19 outbreaks occurred at their plants. Because of the availability of several brands in a single location, supermarkets and hypermarkets are becoming an important way of buying. Ease in product selection is a key factor in increasing sales of snack goods from this area. However, during the COVID-19, the fear of virus spreading and restrictions due to lockdown, the offline sales witnessed a sharp decline.

Spain, Italy, Germany, France, the United Kingdom, Turkey, and Switzerland have all been severely hit by the COVID-19 pandemic. Despite the countrywide shutdown, internet sales have been strong. As part of a series of lockdown strategies to restrict the spread of COVID-19, the European authorities closed most brick-and-mortar retail outlets as a precautionary measure. As a result, there is a significant demand for both necessary and non-essential things such as groceries, apparel, and accessories to be purchased online. The lingering impacts of the COVID-19 epidemic, the progressive reopening of the hospitality industry, the advent of instant-delivery companies (also known as rapid commerce), and price inflation all influenced the European grocery retail market in 2021. Online income in Europe increased by 8.8% in 2021 as compared to 2020. Most of the rise in online happened in the first quarter of 2021; in the subsequent quarters, online remained nearly at the same level as in 2020. This rise was highly uneven throughout Europe, with nations in Southern Europe such as Italy and Portugal and Central Europe such as Poland experiencing a fall in online sales. Germany, the Netherlands, Sweden, and the UK, on the other hand, had strong increase in 2021.

Competitive Landscape

The competitive landscape offers an analysis of the key developments by the companies operating in the regional market in the last 3 years. The European market for chips & crisps is projected to witness healthy growth during the forecast period, owing to the increasing demand for snacks on account of changing lifestyle and eating habits. The COVID-19 pandemic resulted in restrictions, shutdowns, and lockdowns, thus compelling consumers to stay at home and propel the online sales for snacks. Moreover, the demand for healthier alternatives such as baked and popped snacks with low fat and low calories has resulted in manufacturers to launch variety of products to keep up with the changing demand. The key players operating in the Europe chips & crisps market comprise Del Monte Foods, Inc (USA), Kagome Co., Ltd. (Japan), The Kraft Heinz Company (USA), Olam Tyson Foods, Inc (US), Nestle (Switzerland), Hormel Foods Corporation (US), Pepsico, Inc (US), Calbee (Japan), Herr Foods Inc. (US), Intersnack group GMBH & CO. KG (Germany), Europe Snacks (France), Agrarfrost GMBH & CO. KG (Germany), Amica Chips S.P.A. (Italy) among others.

Segmentation

By Product Type

• Potato Chips: A potato chips is usually a very thin slice of potato that has been fried until they become hard, dry, and crisp and are usually eaten as a cold snack. Moreover, the various benefits provided by potato chips such as a good source of a number of essential vitamins and nutrients is set to drive its market growth. Moreover, particularly, some types of nutrient-dense potato crisps can provide potassium, pantothenic acid, vitamin B6, manganese, and vitamin E. In addition, consuming potato chips can strengthen the immune system of the body.


• Tortilla Chips: Maize tortillas are used to make tortilla chips, which are then cut into wedges and fried. Corn tortillas are usually made up of ingredients including corn, oil, salt, and water. Although they are usually made of yellow corn, they can also be made up of white, blue, or red corn.


• Multigrain Chips: Multigrain chips are usually made by mixing a variety of whole grains rather than just one kind, to increase the nutritional value of chips. While wheat is the predominant ingredient in most chips, this one may also contain barley, millet, flax, oats, quinoa, sunflower seeds, etc. Besides this, the growing health-conscious population has increased the demand of multigrain chips owing to the various health benefits associated with it such as adding more nutrients, enhancing digestion, assisting with weight loss, maintaining blood sugar levels, supporting heart health, and maintaining body muscle.


• Vegetables Chips: Vegetable chips are usually created by including squash and green beans, combined with root vegetables, including purple, taro, carrots and many more vegetables. The vegetables chips are lightly fried and narrowly sliced until they reach a deliciously crispy stage.


• Meat Chips: Meat chips/snacks are usually food products that are processed with various raw materials such as beef, jerk. Depending on taste, they are offered in ready-to-eat formats. Typical meat treats include jerky and salami sticks, while more unique options include savory meat bars and meaty slides.


• Others: Other segments include seaweed chips and nut-based chips. The presence of major players providing a wide range of seaweed chips and nut-based chips coupled with the recent innovations by them is set to propel its market growth. For instance, in July 2021, San Jaoquin Almond Nut Chips, a grain-free tortilla chip, is being introduced to the market by Calbee, a pioneer in plant-based eating and the company behind the well-known Harvest Snaps brand. These artisan-crafted snacks are made from sustainably harvested almonds, delicious cassava flour, and basic, high-quality ingredients.

By Form

• Sliced: The chips are usually cut into slices, which are then fried in oil confined in a vessel at a temperature that is controlled by a furnace. The amount of moisture in the chips as well as the quality of the potato and the temperature and duration of the oil's frying all affect how crisp they become.


• Compound: Compound chips are typically made with potato flakes as the primary ingredient. Equipment will crush the chips, then naturally bake them in a tunnel oven to create a nutritious, non-fried compound chip. Moreover, the compound chips are usually produced from whole powder, powder starch, and other primary processed products.

By Mode of Preparation

• Fried: Fried chips are usually made by using potato as a raw material, slice and then fry into potato chips. This step is crucial in the production of potato crisps. Before moving on to the next step, the potato pieces will be deep-fried for a predetermined amount of time at a high contact temperature. Typically, either maize oil, cottonseed oil, or a combination of vegetable oils are used to fry the potatoes.


• Baked: Baked chips are usually produced in various steps such as sheeting, baking and flavoring. The chips are baked in the tunnel baking rather than fried in the frying machine and then seasoned. Moreover, the growing benefits possessed by baked chips are some of the key advantages contributing to its overall market growth. For instance, traditional potato chips have 14% more calories (153 vs. 131), 50% more fat (10 g vs. 5 g), and 67% more saturated fat (1 g vs. 3 g) per ounce than baked potato chips (roughly 15 pieces). However, some of the side-effects associated with the consumption of baked chips, particularly owing to the presence of various ingredients present in it may restrain its market growth.


• Dehydrated: The large pool of people suffering from blood pressure issues coupled with the increasing health benefits provided by dehydrated chips are some of the key factors contributing to its market growth.

By Flavor

• Classic Salty: The growing preference of classic salty flavor of chips among the European has opened huge opportunities for its market growth. For example, according to MRFR analysis, despite the wide variety of inventive chip flavors available, Brits favor plain, ready-salted chips above all others. According to a recent study, ready-salted foods are the most popular in the country, accounting for 25% of volume and expenditure sales.


• Barbeque: The presence of key players across the European region providing Barbeque chips in various packaging is one of the vital factors contributing to its segmental growth. For instance, Candy Mail UK provides, Lay's Barbecue Crisps that are brought from France and have all the mouthwatering flavors of a summer BBQ. This 45g packet of Lay's Barbecue flavor crisps is the perfect quantity for one person and is perfectly seasoned with the spicy sweetness of BBQ sauce.


• Cheese: The growing popularity of cheese chips and crisps in Europe owing to the growing benefits provided by it coupled with the presence of key players providing it is likely to boost its market growth. For example, Granarolo S.p.a., the ground-breaking cheese snack, known as Cheese Crisps, is composed entirely of aged cheese from Italy and is oven baked rather than fried. Because microbial rennet was used, it is incredibly delicious, crispy, lactose-free, gluten-free, and vegetarian-friendly.


• Salt & Pepper: The presence of key players across the region providing a range of salt and pepper flavor chips and crips in innovative packaging is set to boost its market growth. For instance, Superbon is a manufacturer of potato crisps. The company chooses premium components to ensure top-notch quality and produces delicious chips.


• Cheese and Onion: The growing popularity of cheese and onion chips among the European population coupled with the presence of key players providing cheese chips as well as crisps is set to boost its market growth. For instance, the most famous potato chips in Ireland are Tayto Crisps. Joe Murphy, who created Tayto Crisps, also created the first method for producing flavored crisps. (An innovation in chip production.) Brands like Tayto Crisps are deeply ingrained in Irish society.


• Jalapeno: The growing consumer preferences for purchasing online chips and crisps owing to the increased variety provided by online platforms is likely to boost its market growth. For instance, Amazon provides three 8-ounce packages of Cheetos Jalapeno Cheddar Crunchy. An individual can also obtain this item before the manufacturer's guaranteed fresh date of less than one month.


• Others: Other segments include spicy, wasabi, 2030, roasted garlic. The recent innovations by top players operating in the country providing a wide range of chips and crisps in various flavors are set to boost its market growth.

By Nature

• Organic: The organic chips and crisps are usually made up of organic sweet banana, potatoes and many more. The growing health-conscious population coupled with the growing inclination of consumers towards healthy products owing to the increased health benefits provided by it are some of the key factors contributing to its market growth. For instance, organic chips and crisps strengthened immune system, fewer chances of air-borne diseases, improves cardiovascular health, as well as many more, are set to positively influence its market growth.


• Conventional: Conventional chips and crisps are also produced from potatoes, vegetables and other raw materials using conventional farming practices. Conventional chips and crisps are still preferred among the youngsters owing to their wide availability and low cost. In contrast to organic farming, conventional farming techniques are used to create conventional chips and crisps because they are more productive and affordable.

By End User

• Residential: The increasing government investment in the residential sector has compelled Europe chips and crisps manufacturers to come up with a wide range of products to serve end users which in turn is expected to boost its market growth.


• Commercial: The buildings used by companies or other organizations as offices, meeting places, or to deliver services make up the commercial sector. The industry comprises a variety of establishments that are not typically categorized as commercial in the traditional economic sense, including public schools, specialized government facilities, and religious organizations. Hospitals, eateries, hotels, and other service-related establishments are also included. 

By Distribution Channel

• Supermarket and Hypermarket: A supermarket is usually a large retail space where products are arranged so that consumers can pick what they want. Customers always fill a trolley from the shelf with what they want, then have the counter employee charge their credit card. The growing advantages that supermarkets and hypermarkets have, like operating on a self-service basis, providing a variety of goods discounts available on various goods, giving customers freedom of choice, and making significant profits, are expected to drive the market's development.


• Specialty Stores: A retail establishment known as a specialty store offers distinctive and specialized products. These stores focus on selling a particular product type or brand. The growing benefits provided by specialty stores such as specialty shops have the advantage of being able to give clients comprehensive information about the product of their choice. Specialty stores have an advantage in terms of staffing and training, which results in more knowledgeable employees.


• Online: Online sales channels usually include e-commerce websites, and traditional marketplaces such as Amazon, Flipkart, and many more. E-commerce is one of the channels for people to buy and sell products in a more convenient way. This channel is also comprised of both online purchases through brick-and-mortar firms’ websites and from pure-play e-tailers’ websites. The key benefits of this channel are that it is rapidly growing, offers global marketing reach, can be directly operated by consumers, and many more. The growing sales of food products including chips through online sales channels particularly after the pandemic as well as the recent launch of chips & crisps through an e-commerce platform as consumers are preferring more online shopping and finding it convenient is expected to boost its market growth in the upcoming years.


• Others: Other segments include department stores and convenience stores. A department store is a sizable business that offers a broad selection of goods organized into separate departments to meet almost every customer's needs under one roof. It is divided into several divisions, each of which is devoted to a particular class of goods.

By Country:

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  Germany: The European chips and crisps market, that is largely centered on Germany, has a dynamic environment that includes a wide range of flavors and modern product offers. Growth in the market is driven by customer preferences for upscale and healthy snacks. German customers are especially drawn to local and organic products, which drives the market's rapidly changing patterns and intense competition.

  
  


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  UK: The European market for chips and crisps in the UK offers an array of tastes and snack innovations. Demand for unique tastes and better alternatives affects the market. The market is influenced by consumer desire for distinctive flavors and healthier substitutes.

  
  


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  France: The European market for chips and crisps in France is set apart by its blend of classic and gourmet flavors. French customers have an affinity for locally sourced and organic goods as well as high quality goods. The propensity for a wide range of refined preferences adds to the market's flexibility and development.

  
  


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  Spain: Because of this trend, the market is becoming more diverse, making it a more dynamic and competitive environment. Spain's consumers are becoming more aware of regional variations in flavor and preferring healthier snack options. This trend adds to the market's diversity, creating a dynamic and competitive atmosphere.

  
  


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  Italy: The European market for chips and crisps in Italy is characterized by a diverse range of tastes that reflect local culinary traditions. High-quality ingredients are prized by Italian consumers, which fuels the market for upmarket and artisanal snacks. The market's distinct and competitive landscape, which prioritizes taste and quality, is affected by this preference for authenticity.

  
  


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  Netherlands: In the Netherlands, a focus on creative and ecological snacks shapes the European market in chips and crisps. Dutch consumers favor locally sourced and organic products, that is fueling the growth in the premium and distinctive flavor business. The emphasis on quality is in keeping with the competitive and dynamic trends of the market.

  
  


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  Rest of Europe: The market for chips and crisps in the rest of Europe is characterized by a diverse landscape that includes a range of consumer preferences and flavors. The sector is defined by a growing demand for novel and healthful snack options that cater to shifting consumer preferences. The European snack market is dynamic and competitive because of its diversity.