Employee Experience Management Market is predicted to reach USD 12.108 billion at a CAGR of 6.90% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Employee Experience Management Market”.

The employee experience management market is estimated to register a CAGR of 6.90% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global employee experience management market - Qualtrics (US), Oracle (US), Microsoft (US), SAP (Germany), Workday (US), Culture AMP (Germany), Achievers (Canada), Workleap (Canada), SurveySparrow (US), Zoom Video Communication (US), 15Five (US), Awardco (US), Vantage Circle (US), ClearCompany (US), Jostle (Canada), Quantum Workplace (US), and Kudos (Canada).

Employee Experience Management Market Highlights

The global employee experience management market is accounted to register a CAGR of 6.90% during the forecast period and is estimated to reach USD 12.108 billion by 2032.

The need for better innovations and services from top businesses is driving the need for EXM solutions. Recently, there has been a considerable emphasis on productivity and employee satisfaction within firms, which has increased demand for state-of-the-art EXM technologies that improve communication, expedite processes, and foster a happy work environment. Prominent enterprises within the employee experience management sector are consistently providing cutting-edge features and services to meet the changing demands of contemporary work environments, hence propelling the market's growth and expansion.

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Segment Analysis

The global employee experience management market has been segmented into component and industry.

On the basis of component, the market is segmented into Software (Integrated Software and Standalone Software) and Services (Implementation & Integration, Support & Maintenance, Training & Development). The software (Integrated Software and Standalone Software) segment was attributed to holding the largest market share in 2023. The increasing use of new software-powered EXM solutions is a result of firms placing a higher priority on employee satisfaction and productivity. These tools improve communication and expedite procedures to create a productive workplace. Employers may maximize employee engagement and retention with the help of EXM software, which has features like analytics, automation, and personalized experiences. The market will expand as a result of the growing significance of the employee experience and the increased need for cutting-edge software solutions designed to satisfy the changing requirements of contemporary workplaces.

Based on industry, the global employee experience management market has been segmented into BFSI, Healthcare, IT & ITeS, Telecom, Government, Manufacturing, and Other Industries. The BFSI segment was expected to hold the largest market share in 2023. Employee experience management is crucial in the BFSI industry to create a work environment that attracts top talent and ensures continued engagement and productivity. Leading the world in digital transformation, the banking and financial services sector uses technology to boost output, enhance employee satisfaction, and simplify processes. Digital tools and platforms are often integrated to facilitate remote work, collaboration, and communication. Employee experience management in BFSI requires that a positive workplace culture be fostered. This includes initiatives to support work-life balance, acknowledge accomplishments, and provide mental health aid.

Regional Analysis

The global employee experience management market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe employee experience management market comprises of Germany, France, the UK, Italy, Spain, and the rest of Europe. The employee experience management market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World employee experience management market comprises the Middle East, Africa, and Latin America.

The largest market share for employee experience management was maintained by the North American regional sector. In order to optimize employee engagement, organizations in this region are gradually using EXM systems that offer powerful capabilities like analytics, automation, and personalized experiences. They give productivity and employee satisfaction a lot of weight. As more companies in North America understand the link between happy employees and successful operations, the need for EXM will only grow.

Moreover, the Europe market has been persistently growing over the forecast period. In the region, employee experience management, or EXM, is growing in popularity as companies try to increase employee engagement, productivity, and satisfaction. The need for these platforms is being driven by rising technical investments and a greater focus on employee well-being, making Europe a major growth market for employee experience solutions.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The Asia Pacific EXM vendor landscape is composed of both global and regional enterprises. Businesses can choose from a variety of alternatives, which include comprehensive EXM systems and specialized tools that address certain aspects of the employee experience. People are looking for solutions that help businesses maintain regulatory requirements while maintaining a positive work experience.

Furthermore, the rest of the world's employee experience management market is divided into the Middle East, Africa, and Latin America. With many businesses putting employee experience first to boost productivity and retain talent, the rest of the world has a well-established corporate environment. Placing the region as the largest and most promising in the whole market, its strong emphasis on innovation and technology adoption drives demand for employee experience platforms.

Key Findings of the Study

• The global employee experience management market is expected to reach USD 12.108 billion by 2032, at a CAGR of 6.90% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market. There are numerous options available to businesses, such as all-inclusive EXM systems and specialized solutions that focus on particular areas of the employee experience.


• Based on component, the software segment (integrated software and standalone software) was attributed to holding the largest market in 2023, with an approximate market share of 55%.


• Qualtrics (US), Oracle (US), Microsoft (US), SAP (Germany), Workday (US), Culture AMP (Germany), Achievers (Canada), Workleap (Canada), SurveySparrow (US), Zoom Video Communication (US), 15Five (US), Awardco (US), Vantage Circle (US), ClearCompany (US), Jostle (Canada), Quantum Workplace (US), and Kudos (Canada) are the key market players.