Data Management Platform Market Projected To Touch USD 3 Billion Approx. In Revenues by the End Of 2023

Global Data Management Platform Market – Overview

Excessive amounts of data available today have to be streamlined so that they can be effectively utilized. Since data management platforms are the intelligent warehouses managing this data, they are in high demand by organizations globally. Market Research Future, a firm which specializes in market reports related to the Information and Communications Technology domain among others found in its recently published report on ‘Data Management Platform (DMP) Market Research Report – Global Forecast up to 2023’ that the data management platform market is expected to reach approximately to USD 3 billion by the end of 2023 with approximately 15% CAGR during the forecasted period from 2017 – 2023.

Data management platforms are primarily utilized by higher level management to gain information required to make sound business decisions, who are one of the larger consumer segments for the data management platform market. The sector has high level of utility in terms of audience segmentation, audience structure and to ability to analyze audience engagement. Since digitalization of advertising and marketing activities, data collected in due course of marketing campaigns are composed in the virtual domain, this one of the major reasons that the advertising industry has an immense level of demand directed towards data management platforms.

The growth of the advertising sector leads to positive growth trends for the global data management platform market in correlation to each other. Data classification, central audience analytics, integration with media buying platforms are some of the reasons to the growth of the DMP market. Lack of data scientists, issues with integrating DMP with other current organizational systems can cause potential roadblocks to the development of the data management platforms market.

Browse Full Report @ https://www.marketresearchfuture.com/reports/data-management-platform-market-4573

Latest Industry Updates:

Sep 2016 Sizmek Inc, a people-based creative optimization and data activation company announced the completion of the acquisition of Rocket Fuel Inc., an industry leading predictive marketing platform. While Rocket Fuel clients will continue to receive the same superior technology and service, the Rocket Fuel brand will cease to exist in the coming months

Dec 2017 Independent News and Media (INM) has selected Oracle to help it offer its advertisers personalized, targeted data-driven campaigns across their online platforms. Using Oracle BlueKai Data Management Platform (DMP), INM will be one of the first media outlets in Ireland to be able to offer this innovation in advertising technology to its advertisers.

Sep 2017 Oracle Plans to Reinvent Data Management by Focusing on Its DMP’s Strengths. They hope to position its data management platform (DMP) – the one inherited from the BlueKai acquisition – as the focus of a tech stack that includes identifiers from AddThis and Moat, onboarding from Datalogix and cross-device linking from Crosswise.

Dec 2017 RedPoint Global, a provider of data management and customer engagement technology, is rolling out the 8.0 release of RedPoint Data Management within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0. Organizations can gather large amounts of data from an ever-growing number of touch points to create a unified customer profile.

Nov 2017 Big data-as-a-service vendor Qubole has closed a $25 million strategic round of funding led by Singtel Innov8 and Harmony Partners with participation from existing investors Charles River Ventures (CRV), Lightspeed Venture Partners, Norwest Venture Partners and Institutional Venture Partners (IVP).Qubole is a cloud-agnostic big data platform, processing nearly an exabyte of data in the cloud per month for enterprises that include Autodesk, Lyft, Samsung and Under Armour.

Global Data Management Platform Market – Competitive Analysis

With the entry of industry players in the data management platform segment, a trend of solid, volume-driven growth has been observed in the market with the development of different varieties of product types. With companies aiming to capture a considerable share of the market segment as early as possible, they are competing and experimenting with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies.

The competitive landscape of the Data Management Platform market is formed by some major players and many of the new entrants. The market for global Data Management Platform (DMP) holds some of the prominent key players such as Oracle Corporation (U.S.), Adobe Systems Inc (U.S.), KBM Group LLC (U.S.), Rocket Fuel, Inc (U.S.), Krux Digital Inc (U.S.). Some of the other notable players are  Lotame Solutions Inc (U.S.), Turn Inc (U.S.), Neustar, Inc (U.S.), SAS Institute (U.S.), SAP SE (Germany), Cloudera Inc (U.S.) and Informatica (U.S).

Global Data Management Platform Market – Segments

The global data management platform market has been segmented by data type, data source and end users:

On The Basis Of Data Type: First Party, Second Party and Third Party

On The Basis Of Data Source: Web Analytics Tools, Mobile Web, Mobile Apps, CRM Data, POS Data and Social Network

On The Basis Of End Users: Ad Agencies, Marketers and Publishers        

On The Basis Of Region: North America, Europe, Asia Pacific, Latin America and Middle East & Africa

Global Data Management Platform Market –

Regional Analysis

The market for data management platform is segmented under North America, Europe, Asia Pacific and Rest of the world. Among these, North America is estimated to dominate the market following Asia pacific. This is majorly due to rise in the online customer and internet usage. As growth in technological advancements, the rise of connected devices increase the usage of data sharing across different platforms.