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Rising consumption of bakery products across the globe is expected to drive Cookie Dough market expansion shortly at a CAGR of 6.80% during the forecast period 2024 to 2032.

Market Research Future (MRFR) has published on the “Global Cookie Dough Market”.


The Cookie Dough Market is estimated to register a CAGR of 6.80% during the forecast period of 2024 to 2032.


MRFR recognizes the following companies as the key players in the global Cookie Dough Market— General Mills Inc., Nestle S.A., Cérélia Group, Dawn Foods UK Ltd., Dough-to-Go Inc., Rhino Foods Inc., Neighbors LLC, Gregory's Food's Inc., Cookie Dough & Co. Do-Biz Foods LLC, Mo's Cookie, and Dough Ltd.


Market Highlights


The global Cookie Dough Market is accounted to register a CAGR of 6.80% during the forecast period and is estimated to reach USD 24.0 billion by 2032.


As the processed food sector expands, there is a corresponding surge in the growth of the frozen or refrigerated dough industry. Frozen doughs, known for their extended shelf life and time-saving convenience, are increasingly favored by consumers, propelling the industry's growth throughout the forecast period.


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Segment Analysis


The global Cookie Dough Market has been segmented based on Nature, Ingredients, Flavor, End Use, and Sales Channel.
Based on Nature, the market is segmented into Organic and Conventional. The Organic segment was attributed to holding the largest market share in 2023. Consumer awareness about health and wellness is on the rise, leading to a heightened preference for organic products perceived as healthier and more natural alternatives, particularly in the cookie dough market. Consumers are increasingly mindful of the potential harmful effects of artificial additives and chemicals commonly found in conventional cookie dough products.
Based on the Ingredients, the Cookie Dough Market has been segmented into Wheat-Based, Bean & Legume, Grain-Based, Root flour, Nut-Based, Multi-Grain, and Others (Seed, etc.). The Multi-Grain segment was expected to hold the largest market share in 2023. Multigrain cookies offer a rich source of vitamins and minerals, ensuring a balanced nutrient profile. Packed with essential nutrients such as iron, selenium, and magnesium, these cookies contribute significantly to overall health. They provide a boost of energy and are particularly beneficial due to their abundance of protein, a vital macronutrient. Incorporating protein-rich multigrain cereals into the diet helps promote satiety, leading to long-term positive effects on health. Overall, the popularity of multigrain cookies and their inclusion in the cookie dough market reflects evolving consumer demands for healthier, more nutritious options, driving growth and diversification within the industry.
Based on the Flavor, the Cookie Dough Market has been segmented into Chocolate Chip, Double Chocolate, Snickerdoodle, Peanut Butter, Oatmeal Raisin, Ginger Snap, Lemon Zest, Mint Chocolate, and Others (Macadamia, M&M’s, etc.). The Chocolate Chip segment was expected to hold the largest market share in 2023. Chocolate chip cookies are not only delicious and simple to prepare but also offer a potential healthy snacking option. Apart from their nutrient-rich content, these cookies exhibit remarkable versatility. They can serve as a satisfying snack or dessert, and their flavor can be customized by using various types of chocolate chips. Moreover, indulging in a chocolate chip cookie might aid in alleviating stress and anxiety. The carbohydrates present in the cookie facilitate the release of serotonin; a neurotransmitter associated with feelings of well-being. Overall, the combination of taste, convenience, and potential health benefits is expected to drive the growth of the cookie dough market, particularly within the segment offering chocolate chip cookie options.

Based on the End Use, the Cookie Dough Market has been segmented into Food, Bakery, Confectionery, Dairy, Food Service, and Household/Retail. The Bakery segment was expected to hold the largest market share in 2023. The bakery sector of the cookie dough market benefits from the adaptable nature of cookie dough, which enables the creation of a diverse assortment of bakery items beyond traditional cookies. This versatility extends to products such as cookie bars, cakes, and sandwiches, facilitating innovation and the provision of a broad selection of appealing treats to customers.


Based on the Sales Channel, the Cookie Dough Market has been segmented into Direct/ B2B, Indirect/ B2C, Modern Grocery Retailers, Hypermarkets/ Supermarkets, Discount Stores, Specialty Retail Stores, Wholesale Club Stores, Traditional Grocery, and Online Retailers. The Hypermarkets/ Supermarkets segment was expected to hold the largest market share in 2023. The hypermarkets and supermarkets segment thrives on its comprehensive product offerings, presenting a convenient shopping experience for consumers interested in cookie dough. This integrated shopping environment encourages customers to explore and purchase cookie dough alongside their other grocery needs, thereby boosting sales within this segment.


Regional Analysis


The global Cookie Dough Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Cookie Dough Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Cookie Dough Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World's Cookie Dough Market comprises the Middle East, Africa, and Latin America.


The largest market share for the Cookie Dough Market was maintained by the North American regional sector. One of the primary drivers behind the market's growth is the widespread availability of ready-to-cook foods. Transparency serves as a significant purchasing motivator for consumers, with many actively seeking products that prioritize sustainability, feature organic and natural ingredients, and boast clear and accurate labeling. According to a 2021 survey conducted by the International Food Information Council (IFIC), 64% of consumers in the United States opt for food items crafted with clean ingredients. As a result, retailers are increasingly drawn to brands that offer certifications, labels, or claims valued by consumers, such as non-GMO, organic, or women- or minority-owned. Additionally, the region's robust employment rate fuels a heightened demand for and utilization of these products, further propelling market expansion. Moreover, the region's widespread internet penetration and the escalating usage of online meal-ordering platforms are anticipated to stimulate further growth.


Moreover, the Europe market has been persistently growing over the forecast period. Shifting consumer preferences are the primary drivers of the European cookies market. Consumers increasingly seek convenient and indulgent snacks that can be enjoyed on the go, leading to a demand for cookies offering a variety of flavors and textures to cater to diverse tastes. This trend significantly influences market growth. Furthermore, manufacturers are responding to consumer demands by introducing innovative cookie products, including gluten-free, vegan, and organic options, as well as cookies featuring unique flavors and premium ingredients. These introductions represent another significant factor fueling market growth. According to CBI Europe, the region witnessed the highest number of clean-label food launches between 2017 and 2022. Notably, most product launches occurred in the categories of sauces and seasonings (15%), followed by bakery, snacks, dairy, and ready meals/side dishes (11%). Germany stands out as the largest market for organic food, with sales reaching €15.9 billion. Denmark boasts the highest share of organic food in the total food market at 13%, followed by Austria and Luxembourg. This trend is likely to extend to the cookie dough market, with consumers seeking out dough products made with wholesome and recognizable ingredients. Manufacturers capitalize on this trend by offering cookie dough with clean label attributes, further driving market growth.


The growth of the Asia-Pacific region is primarily driven by the increasing disposable income of consumers. This rise in disposable income has led to higher spending on frozen meals, thereby propelling the regional market forward. Furthermore, shifting lifestyles and the growing popularity of Western cuisine contribute to the expansion of the market. Additionally, the region's market is expected to experience increased demand as more fast-food options become available through various dining services in developing nations. In the United States alone, fast food consumption is widespread, with 84 million people consuming fast food daily from over 200,000 outlets. Approximately 37% of Americans, or 50 million individuals, consume fast food daily. Notably, McDonald's ranked as the world's most valuable food brand in 2020, with 85% of Americans dining at its establishments at least once a year.


Furthermore, the rest of the world's Cookie Dough Market is divided into the Middle East, Africa, and Latin America. The Middle East, Africa, and Latin America cookies market is primarily propelled by factors such as accessibility, convenience, and nutritional value. This trend has contributed to the continual growth of bakery product offerings, driven by urbanization, the global increase in the working population, the rising trend of eating outside the home, and the growing demand for quick and healthy food options. To meet these evolving preferences and maintain customer loyalty, manufacturers have introduced organic baked goods, healthier breakfast options, and "free-from" products. Moreover, indulgent categories such as cakes, pastries, croissants, and other sweet treats are transitioning from artisanal to industrial production in the region. According to the Organic Trade Association, Brazil's organic products market reached a value of US$81 million in 2021, accounting for 0.1% of the global market value, with per capita consumption at US$0.38. Retail value sales of organic packaged food and beverages in Brazil experienced a growth of 9.5% in 2021, reaching US$81.0 million.


Key Findings of the Study


  • The global Cookie Dough Market is expected to reach USD 24.0 billion by 2032, at a CAGR of 6.80% during the forecast period.

  • The Asia-Pacific region accounted for the fastest-growing global market because of the increase in health-conscious people, which led to demand for cooking dough that is organic, healthy, and gluten-free.


  • Based on Nature, the Organic segment was attributed to holding the largest market in 2023, with an approximate market share of 55–60%.

  • General Mills Inc., Nestle S.A., CĂ©rĂ©lia Group, Dawn Foods UK Ltd., Dough-to-Go Inc., Rhino Foods Inc., Neighbors LLC, Gregory's Food's Inc., Cookie Dough & Co. Do-Biz Foods LLC, and Mo's Cookie Dough Ltd are the key market players.

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Companies Covered 15
Pages 128
Certified Global Research Member
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