Chinese Real and Compound Chocolate Market | Industry Size, Analysis 2011-2022

Chinese Real and Compound Chocolate Market – Overview

The real and compound chocolate market in China has witnessed a substantial growth over the last few years. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on “Chinese Real and Compound Chocolate Market Research Report- Forecast to 2022” that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.

There has been introduction of premium chocolates and other innovative chocolate products which involves combinations of high quality and healthy ingredients which in turn enhances the sales of real and compound chocolate in China. China possesses an ancient culture steeped in traditions— grounded principally on respect, relationships, and rituals—the main aim of which is preserving harmony within one’s family, friends, colleagues, and society. Gifts play an important role in driving the sales of chocolate in China.

Also, personalization has been an emerging and popular concept noticed in the chocolate industry. The customization includes special items with customized packaging. The compound chocolate delivers the flavor of cocoa at a greatly reduced cost owing to inexpensive nature related to vegetable oil. Tempering is not required for many cocoa butter alternatives; as it is easier to attain desired glossy texture. Such factors are anticipated to drive the Chinese compound chocolate market growth over the forecast period.

Latest Industry Updates

July 2016 Mars has announced a strategic collaboration with China’s Alibaba group- to improve its sales & customer service in China. Under the agreement, Mars will set up an integrated online & offline business model with Alibaba. Six of its brands - dove, snickers, m&m's, extra, pedigree & royal canin will be available on Alibaba platforms

October 2016 Mondelez International is looking forward for expanding into the China chocolate market. The company is partnering with Milka, a European chocolate brand. Milka Milk Chocolate, Milka Dark Chocolate, Milka Hazelnut Milk Chocolate and Milka Cream Filling Milk Chocolate.

June 2016 Mondelez has renewed its global strategic partnership with Facebook, one of the world's largest mobile platforms. The companies will work together to leverage & innovate around consumer insights & Messenger to create more meaningful mobile-first experiences between people & brands.

April 2016 Mondelez has entered into strategic e-commerce partnership with Alibaba Group. Through this partnership, the company expands its presence in China by the introduction of e-commerce platform in the regional market.

June 2016 Nestle S.A. has collaborated with Alibaba Group Holdings Ltd, to increase its e-commerce sales

February 2016 Puratos N.V. and the European Investment Bank (EIB) have signed a loan deal of EUR 40 million. The EIB loan will allow Puratos to sustain its key R&D activities, fostering innovation and reinforcing its leading position in a competitive market

Chinese Real and Compound Chocolate Market - Competitive Analysis

Key players are promoting mostly in supermarket of China, particularly in hypermarkets, where they can display huge varieties of their product line. Finest supermarkets in China feature some form of in-store promotional display for chocolate product line. Promotions staff offers customers samples and also provide them with product information such as ingredients, formulation and others.

Key players also use social media such as facebook, twitter, snapchat, instagram, and other media to reach various types of customers. Also, endorsing celebrities with huge fan following have bigger scope to promote the various chocolate products. Key players are also investing in advertising products on various magazines, newspaper, so as to connect to consumers even in rural and semi-urban area.

In addition, the manufacturers focus on effective packaging design as it has noticeable impact on consumers’ shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product’s brand image.

The key players profiled in China real and compound chocolate arep: Mars Inc. (U.S.), Mondelez International, Inc. (U.S.), Hershey Co. (U.S.), Nestle SA (Switzerland), Puratos Group (Belgium), Ferrero (Italy),  Barry Callebaut (Switzerland), Jieshou Zhaolong Foods Co, and Yake (China) Co.

Chinese Real and Compound Chocolate Market – Segments

Chinese Real and compound chocolate market has been divided into main ingredients, type, form, application, packaging, category, distribution channel and Region

On the Basis of main ingredients of real chocolate: Cocoa beans, Cocoa paste, Cocoa butter, fat & oil, Cocoa liquor, and others

On the Basis of type of real chocolate: Dark, milk, and white

On the Basis of form of real chocolate: ball, cartoon, pieces/flakes, bar, and cube

On the Basis of application: bakery/pastry, food & beverages, personal care, nutraceuticals and others

On the Basis of packaging of real chocolate: single/multiples, boxed, family block

On the Basis of category of real chocolate: boxed assortments, countline, tablets, chocolate confectionery and others

On the Basis of distribution channel of real chocolate: store-based and non-store based

On the Basis of main ingredients of compound chocolate: Cocoa powder, non-cocoa powder chocolate, vegetable fat & oil, fillings, and others

On the Basis of type of compound chocolate: Dark, milk, white and filled

On the Basis of form of compound chocolate: Piece, paste, cube, cartoons

On the Basis of application of compound chocolate: Bakery/pastry, food & beverages, personal care, nutraceuticals and others

On the Basis of packaging of compound chocolate: single/multiples, boxed, family block

On the Basis of category of compound chocolate: Boxed assortments, countline, tablets, chocolate confectionery and others

On the Basis of distribution channel of compound chocolate: store-based and non-store based

On the Basis of Region: Southeast, East, Central, South, Northeast and southwest

Chinese Real and Compound Chocolate Market -

Regional Analysis

The Chinese real and compound chocolate market is segmented into Southeast, East, Central, South, Northeast and southwest. Among the entire regions, Southeast region is expected to account for the significant market proportion in the China real and compound market and the trend is expected to continue throughout the forecast period of 2017-2023.

The growth of the Southeast region is expected to be driven by the various factors. One of the significant factors for the rising growth of southeast region is the urbanization. Apart from that, the per capita disposable income of the consumers is high as compare to the other regions of China which in turn accelerates the sales of real and compound chocolate.

However, Eastern part of the China is projected to expand at a high pace during the forecast period of 2017-2022. Key players are emphasizing in the promotional activities in the attractive region to enhance the volume sales. Mainly, the key manufacturers are also focusing in the east region in order to increase the sales of real and compound chocolate.

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