Casein and Caseinates Free Market is predicted to reach USD 45.1 billion at a CAGR of 10.26% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Casein and Caseinates Free Market”.

Casein and Caseinates Free Market Highlights

Casein and Caseinates Free includes plant-based food products which are free of a casein, a type of protein which is usually found in milk.

The growing benefits associated with the consumption of casein and casein free food products coupled with the large pool of people suffering from cardiovascular disease, diabetes and many more are likely to drive its market growth in the upcoming years. For instance, according to Diabetes Research Institute, in 2018, 10.5% of Americans, or 34.2 million people, have diabetes. 10.2% of the population, or around 26.8 million people, were projected to have diabetes. There are about 7.3 million diabetics who have not yet received a diagnosis. In addition, there were 1.5 million new cases of diabetes identified in adults in the United States. This includes over 210,000 kids and teenagers under the age of 20. Furthermore, according to a study, consuming a plant-based diet rich in high-quality plant foods lowers the incidence of type 2 diabetes by 34%. The American Diabetes Association claims that this is likely because plants have lower levels of saturated fats than animal products, which raise cholesterol and increase consumers risk of type 2 diabetes. According to another study, type 2 diabetes was more common in non-vegetarians (7.6%), but among vegans (2.9%), it was far less common.

In March 2022, Otsuka Pharmaceutical Co., Ltd. (Otsuka) launched soyjoy plant-based, a new series in the soyjoy range of tasty, handy whole-soy nutrition bars. The new soyjoy plant-based bars will be distributed throughout Japan in two flavours: white chocolate and banana. They are usually made up of plant-based ingredients.

Market Synopsis

According to the MRFR analysis, the global Casein and Caseinates Free market is projected to reach USD 45.1 Billion by 2032 at a CAGR of 10.26%.

The presence of key players across the region offering a wide range of casein and caseinates free product coupled with the growing expansion policies adopted by them to strengthen its foothold in the market is likely to serve as a key factor for its market growth in the upcoming years. As a part of this, in June 2023, Bagrry’s, a well-known brand of morning cereals and healthy meals on the Indian subcontinent, celebrates its expansion with the release of its long-awaited plant-based drinks. These drinks cater to the tastes of health-conscious people looking for ethical, vegan, and sustainable solutions, constituting a sizable growth in the steadily expanding market for beverages that are friendly to vegans. With the best plant-based ingredients, Bagrry's plant-based drinks are expertly designed to provide a wholesome and nourishing experience. With the highest care and accuracy, baristas supervise the creation of these vegan-friendly cocktails to perfection. 

Every sip is pleasantly creamy, smooth, and guilt-free, satisfying the palate while encouraging sustainable living. All Bagrry's plant-based beverages are hormone-free, lactose-free, dairy-free, and vegan-friendly. They come in tasty Tetra packs that are perfect for carrying, eating, and storing and come in delectable oat, almond, and oat plus nut varieties. Each variation is carefully created through in-depth research and development to give a nourishing and flavorful experience. These unsweetened plant-based beverages are guilt-free, high in calcium and protein, and free of additional additives. For coffee, smoothies, muesli, or cake preparations, they make the ideal dairy substitute.

COVID-19 Impact on Casein and Caseinates Free Market.

The COVID-19 pandemic has had a significant impact on the production and sales of casein and caseinates free products across the globe. Major impacts of the pandemic on the casein and caseinates free industry across the globe has been the disruption of supply chains. As many countries closed their borders and restricted trade to control the spread of the virus, the transportation of raw materials and finished products became difficult. This led to shortages of ingredients and delays in production, causing many companies to struggle to meet demand.. Additionally, many manufacturing facilities had to shut down or operate at reduced capacity due to health and safety regulations, which further disrupted production and sales. This led to increased costs for companies, as they had to implement new safety measures and invest in remote work technologies.

Competitive Landscape

The global Casein and Caseinates Free market are highly fragmented and consist of some top players such as Danone, Atlantic Natural Foods, Beyond Meat, ADM, Living Harvest Foods Inc., Sunopta, Hain Celestial, GEA, Tetra Pak and Adisoy.

Segmentation

By Source

• Soy: Soy are usually a legume that have been a staple of Asian cuisines for thousands of years. Particularly among vegetarians and vegans, soy and soy-based foods are well-liked. Due to their high-quality (or "complete") protein content and versatility in processing, they can serve as alternatives to milk and meat. Soybeans include phytoestrogens, which act like hormones like estrogen and have been linked to favorable health effects. Consuming foods made from soybeans may lower consumer chance of developing several illnesses, including several malignancies, coronary heart disease (CHD), stroke, and cardiovascular disease. It may also enhance bone health. Whole soy flour, soy protein isolate, soy protein concentrate, or dry soy powder are examples of powders that can be used to make soy milk instead of whole soybeans.


• Almond: Almond is basically a nut which is widely used in a wide range of food and drinks owing to the benefits associated with its consumption. Because they lower total and LDL cholesterol and have anti-inflammatory and antioxidant properties, almonds may minimize the risk of developing heart disease. The large amount of unsaturated fat in almonds favors an improved lipid profile, especially when this item is substituted for other foods high in saturated fat and refined carbohydrates. However, plant sterols, such as those contained in almonds, may interfere with the absorption of cholesterol and bile acid. Phytonutrients in almonds also promote the development of healthy gut microbial flora. There is evidence from controlled studies that eating nuts regularly helps lower insulin resistance, improve healthy blood vessels, and reduce inflammation.


• Coconut: Coconut is usually a mature fruit of the coconut palm tree (Cocos nucifera). Although there are various types that fit into these categories and several hybrids being raised, the tree is divided into two basic groups: tall and dwarf. They flourish worldwide in tropical climates. The cost of fresh coconuts varies according to the season and the amount produced each year. The price has also increased because of the recent spike in demand for products like coconut water around the world.


• Cashew: The cashew, also known as anacardium occidentale in botanical terms, is a tropical evergreen shrub related to poison ivy, mango, and pistachio. Around the world, cashews are grown commercially in warm, humid regions; among the leading producers are Vietnam, Nigeria, India, Brazil, and Indonesia.


• Others: Others segment include hemp and flaxseed. The flax plant, also known as Linum usitatissimum, which grows to a height of about two feet, is the source of flaxseed. It was probably first planted in Egypt, but it is now grown all over the world.

By Nature

• Organic: Organic casein and casein free products are made without synthetic fertilizers owing to which it is free of any harmful effects. Hence, the growing benefits associated with the consumption of organic casein and casein free products has increased its consumption. Hence, the key players are adopting various strategies to come up with the best product to cater to the growing consumer demand. For instance, in January 2020, Tofusan, a startup company formed in 2011 by Suranam Panichakarn, joins forces with SIG to introduce the nation's first organic UHT soymilk in aseptic carton packs. After experiencing rapid expansion to take the top spot in the pasteurised soymilk market in Thailand with a 65% market share, Tofusan has now released its first premium organic UHT soymilk in original flavour and reduced sugar variations in combiblocMini aseptic carton packs from SIG. Tofusan approached SIG because they were convinced that their distinctive, "less is more" natural premium soymilk, which is prepared solely from organic, USDA-certified soybeans and organic sugar without the use of emulsifiers, stabilizers, creamer, or oil, needed a packaging option that exactly complemented its unique flavor.


• Regular: Regular casein and casein free products are usually made using chemicals. Although the organic casein and casein free products offer a lot of health benefits, although people are widely consuming the regular casein and casein free products are they are less expensive.

By Flavor

• Flavored: The growing consumer inclination towards casein and casein free products which have various flavors such as strawberry, vanilla, mango, blueberry is likely to fuel its market growth during the forecast period. For instance, according to MRFR analysis, consumers interested in plant-based milk aren't just millennials. 64 percent of American adults have tried a nondairy milk. Seven in ten people stated that almond milk is their preferred nondairy substitute, making it the most popular plant-based milk. Meanwhile, oat milk has been moving up the food chain. Oat milk's popularity has increased 12 percentage points since February 2016 to 31% of nondairy milk drinkers, up from 19% two years ago. Key demographics fueling this growth are millennials. Compared to previous generations, the percentage of people who prefer oat milk has gone up 15 points. Even while this is a remarkable increase in just two years, the percentage of people who prefer almond milk is still far lower.


• Plain/Unflavored: The growing preference of consumers to purchase through online channels coupled with the presence of various e-platforms offering a range plain/unflavored casein and casein free drinks are likely to drive its market growth in the future. For instance, Woomart, is an e-commerce platform, providing cashew milk powder, the cashew nut produces excellent dairy-free milk that is ideal for a vegan diet. Compared to soy, almond, hemp, pea, rice, or any other dairy-free milk, it tastes much superior. Additionally, there are no flavorings or sweets to obstruct the taste. The flavor is entirely natural.

By Consumer Group

• Gen X: Generation X refers to those who were born between 1965 and 1981, during the reconstruction of post-World War II Europe. Their life has not been easy because finding a job after a time of turmoil was incredibly tough. Because they believed that life was about working and producing, idealism had no place in their worldview. They were brought up with values that prioritize autonomy, aspiration, and a dependency on employment. Moreover, Gen X consumers are consuming a wide range of casein and caseinates free products owing to the various benefits associated with its consumption such as it aids in lowering bodily inflammation, which is the underlying cause of all chronic ailments.


• Gen Z:  The generation known as Generation-Z, or those who were born between about 1995 and 2007, is predicted to be a significant consumer of specialty foods and is particularly aware of the effects that industrial farming and "big food" in general have on the food supply. Sixty-five percent of Gen-Z find plant-based cuisine appealing, and seventy-five percent report reducing their meat intake. In addition, gen-zers in the United States are "eager to go meatless" a few times per week, according to research, and 60 percent of them are happy to say they're prepared to base their diets on more "plant-forward foods." The United States is not by itself. According to a UK-based BOL Foods study, the popularity of veganism is soaring among European gen-zers, with 25% of those aged 18 to 24 indicating that they have gone vegan in the past year and 35% saying they are actively looking for a "vegan partner" for dating.


• Millennials: The millennial generation, often known as Generation Y or the Net group, is the demographic group that immediately succeeds Generation X. The phrase was first used in their 1991 book Generations: The History of America's Future, 1584 through 2069, written by Neil Howe and William Strauss. Howe and Strauss define the Millennial cohort as people who were born between 1982 and 2004. Through 2024, the demand for plant-based foods is anticipated to increase even more as Gen Z and millennials continue to select plant-based products for reasons related to their health, the environment, and animal welfare.


• Baby Boomers: The term "baby boomer" refers to those who were born between 1946 and 1964. Baby boomers account for a sizable portion of the world's population, particularly in industrialized nations. According to the most current census report, as of July 2019, it made up 73 million of the population in the United States. The baby boomers have had a significant impact on the economy and will probably continue to do so. The baby boomers were the largest generation in American history (until the millennial generation narrowly eclipsed them). According to the Dalhousie University Agri-Food Analytics Lab, 45% of Canadian baby boomers are willing to adopt a diet that includes more plants and less meat.

By End User

• Residential: The growing residential construction across the region coupled with the growing preferences of consumers to consume casein and caseinates free products are likely to create huge opportunities for its market growth in the upcoming years. As a part of this, according to MRFR analysis, despite the effects of COVID-19, new home development expanded significantly in the United States from 2019 to 2022, reaching almost 910 billion in that year. Nevertheless, it is anticipated that from now through 2025, fewer homes would be built annually. This measurement considers the value of home modifications, which includes extensions, alterations, and significant replacements, in addition to the building of single-family and multi-family housing. Spending on non-residential buildings is anticipated to follow a similar pattern.


• Commercial: The growing government investment to expand the commercial sector across various regions of the world, owing to the growing consumer shift towards casein and caseinates free products, are likely to drive its market growth in the upcoming years. For instance, in April 2023, Abu Dhabi established a new USD 100 million culinary investment fund, to lure well-known international restaurant companies to relocate to the city. The Department of Culture and Tourism (DCT) Abu Dhabi has launched the Abu Dhabi cooking Investment Fund, which will aid in the construction and founding of a cooking school. The school will also help with the sector's hiring, training, and other staffing needs. It will unveil two new degree programs with an emphasis on food security and maritime sustainability.

By Distribution Channel

• Supermarkets & Hypermarkets: A supermarket is a sizable retail establishment where items are arranged so that customers can choose what they want. Customers usually fill a trolley from the shelf with what they want, then move to the counter clerk to charge them. The growing advantages that supermarkets and hypermarkets possess such as operating on a self-service basis, providing a variety of goods discounts accessible on various commodities, giving customers freedom of choice, and making significant profits, are expected to drive its market growth during the forecast period.


• Convenience Stores: A convenience store is a type of retail establishment that offers the public a quick and easy way to buy a variety of consumable goods and services, typically food, beverages and many more things. Moreover, the presence of large number of convenience stores across various regions of the world, coupled with the frequent visit of consumers over there is likely to contribute to its overall segment growth. For instance, according to the Associations for Convenience and Fuel Retailing, in the US, there are 148,026 convenience stores open for business. Gas is sold in around 80% of convenience stores (116,641 total), and single-store operators continue to control the market with 60.4% of all locations (89,336 stores).


• Specialty Stores: A specialty retail store is one that specializes in a small number of product categories as opposed to retailers who carry a wide variety of consumer items. A store that offers only video games or cell phones, for instance, would be regarded as specialty stores. Additionally, the expanding advantages offered by speciality stores include the benefit of being able to provide customers with thorough information about the product of their choosing. This is since specialist stores have an advantage in terms of staffing and training, resulting in employees who are more knowledgeable. Employees are more likely to specialize in one type of product, making it easier for them to provide potential customers with thorough information that best suits their needs. For instance, a potential customer wishing to buy a casein and caseinates free product is more likely to visit a store because it will be easier for them to choose the product there. Besides this, the presence of many specialty stores across various regions of the world, coupled with the frequent visit of consumers there is likely to contribute to its overall segment growth. For instance, according to MRFR analysis, in 2021 there are around 131,470 small specialty stores in the U.S. However, the number of specialty stores has declined 0.8% per year on average between 2016 to 2021.


• Online: E-commerce websites and conventional marketplaces like Amazon, Flipkart, and many others are common examples of online sales channels. E-commerce is a method of distribution that uses the internet to move products and services from suppliers to customers. One way for people to buy and sell goods more conveniently is through e-commerce. This channel also includes online purchases made from websites of pure-play e-tailers as well as those of brick-and-mortar businesses. The main advantages of this channel include its quick expansion, global marketing reach, ability to be run directly by consumers, and a host of other.


• Others: Others segment include departmental stores. A department store is a sizable business that offers a broad selection of goods organized into several departments to suit almost every customer's needs under one roof. It is separated into several sections, each of which is devoted to a certain class of goods. A store might have different sections for toiletries, medications, furnishings, groceries, electronics, clothing, and dress materials, as an illustration.

By Region

• North America: One of the important reasons driving the growth of the casein and caseinates free industry in North America is owing to the growing consumer preference towards casein-free alternatives, non-dairy protein products, casein-free food options, dairy-free protein powders, caseinates-free protein bars, vegan casein substitutes, milk protein-free products, casein-free snacks, dairy substitute products and casein-free baking ingredients is set to fuel its market growth in the upcoming years. For instance, according to MRFR analysis, according to MRFR analysis, US consumer demand for plant-based meals remained robust in 2022 despite inflation. According to the study, 70% of Americans now eat plant-based foods, and certain categories, such as plant-based creamers and eggs, witnessed notably rapid growth in 2017. In addition, various data showed that US demand for plant-based foods is still robust and increasing, despite scale issues, a lack of subsidies, and dwindling store space. According to research, 70% of all US citizens eat foods made from plants, up from 66% a year before. Additionally, plant-based foods had a home penetration rate of 60% in 2022 and an overall repeat purchase rate of 80%.


• Europe: The presence of key payers across the region adopting various strategies to strengthen its foothold in the market coupled with the growing consumer preference towards casein-free infant formula, casein-free protein supplements, non-dairy yogurt alternatives, caseinates-free dessert options, vegan protein powders, dairy substitute ingredients, casein-free breakfast foods, non-dairy milk options, casein-free ice cream alternatives, plant-based protein bars and many more is set to fuel its market growth in the upcoming years. For instance, in January 2020, Burcon and Merit, two significant companies in the development and manufacturing of high-quality plant proteins, and Nestlé recently established a partnership. Through this agreement, Nestlé will be able to develop wholesome, delicious, plant-based meat and dairy substitutes with a low environmental impact. The partnership combines Burcon's proprietary plant protein extraction and purification technology with Nestlé's experience in the creation, production, and marketing of plant-based meals and beverages while utilising Merit's cutting-edge plant protein production capabilities.


• Asia-Pacific: The growing population across the APAC region coupled with the rising demand for casein and caseinates free in emerging markets and rising per capita disposable income are expected to have a beneficial impact on the expansion of the Asia-Pacific market. The sale of casein and caseinates free in Asia-Pacific is anticipated to grow as consumer expenditure on casein-free cooking ingredients, dairy-free protein snacks, casein-free protein spreads, casein-free meal kits, non-dairy protein drinks, casein-free baking mixes, plant-based protein shakes, casein-free salad dressings, dairy substitute spreads, casein-free protein cookies, casein-free protein pancakes, non-dairy cheese alternatives, casein-free condiments, plant-based protein snacks and many more.


• Rest of the World: The casein and caseinates free market in South America, the Middle East, and Africa is growing. The Middle East has an adequate share of the market in Row and is anticipated to develop rapidly over the course of the projection period. The growing consumption of various types of casein and caseinates free products across the region such as casein-free protein pudding, dairy substitute sauces, casein-free protein smoothies, casein-free protein bars, casein-free protein bites and many more. However, it is anticipated that low product awareness and low per capita spending capacity will have a substantial negative impact on the expansion of the market in the region.