Canned Wine market expansion in the near future at a CAGR of 13.60% during the forecast period 2024 to 2032

Market Research Future (MRFR) has published on the “Global Canned Wine Market”.

The Canned Wines market is estimated to register a CAGR of 13.60% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Canned Wines market— Beach Juice, E & J. Gallo Winery, IBG Wines, Shamps Beverage LLC, Sans Wine Co, Winesellers Ltd., Precept Wine, LLC, Castel Freres, Grupo Penaflor, Treasury Wine Estate, Union Wine Company, The Family Coppola, and Constellation Brands, Inc.

Market Highlights

The global Canned Wines market is accounted to register a CAGR of 13.60% during the forecast period and is estimated to reach USD 4.09 billion by 2032.

The expanding demand for social and outdoor drinking activities is catered to by canned wine. Wine is more accessible in various social contexts because of the convenient canning style, whether at a beach, concert, or outdoor gathering. Additionally, canned wine has a perception barrier due to the conventional connection of fine wine with glass bottles. Canted wine's acceptability among specific groups may be limited by the perception held by some consumers that it is a less sophisticated or lower-quality option. Furthermore, canned wine brands can communicate directly with consumers through e-commerce platforms and direct-to-consumer sales methods. This strategy offers an opportunity for focused marketing, client interaction, and establishing a devoted clientele. Moreover, the canned wine business faces challenges in navigating the complicated web of laws governing alcoholic beverages, particularly those about distribution, labeling, and packaging. Maintaining compliance with these rules while developing and growing might take much work.

Access Full Report @ https://www.marketresearchfuture.com/reports/canned-wine-market-21809

Segment Analysis

The global Canned Wines market has been segmented based on type, distribution channel, product, and alcoholic content.

Based on type, the market is segmented into red wine, white wine, sparkling wine, dessert wine, fortified, and others. The red wine segment was attributed to holding the largest market share in 2023. A good fit for informal and daily drinking events is canned red wine. Customers will have more opportunities to experience red wine because of its approachable format, which makes it ideal for casual get-togethers, barbecues, and other laid-back settings. The white wine category is anticipated to be the fastest growing. Because of its crisp and refreshing characteristics, white wine is very good in canning packaging. Particularly in warm weather, canned white wine keeps its qualities and gives customers a light and refreshing drinking option.

Based on distribution channels, the global Canned Wines market has been segmented into B2B, B2C, [specialty retail stores, forecourt stores], and online retail. The B2B segment was expected to have the largest market share in 2023. Business-to-business (B2B) distribution includes companies and corporate clients who might buy canned wine for staff get-togethers, client engagements, and corporate events. Through this route, manufacturers of canned wine can reach the corporate market and offer a distinctive and fashionable beverage choice for work environments. The market for Canned Wines' online retail segment is anticipated to grow the fastest during the forecast period. Online sales channels, like official websites, are very beneficial because they give knowledgeable consumers, like experts and connoisseurs, in-depth information on exceptional wines or specific vintage collections and basic information about wine and its consumption for novice consumers. Occasionally, buyers choose online sales channels because they enable them to purchase directly from the manufacturer rather than through intermediaries, which are usually more expensive.

The global Canned Wine market based on product has been segmented into sparkling, fortified, still, and vermouth. In 2023, the sparkling segment was anticipated to have the highest market share. Sparkling wine is typically connected to festivities and unique events. While consumers are increasingly looking for reasons to celebrate even in regular life, they still appreciate it for special occasions like weddings, anniversaries, and holidays. The category with the fastest growth is fortified. Many varieties of fortified wine are available, including sweet and dessert-like varieties. Canned food attracts customers seeking out unique and indulgent flavor sensations because it makes it possible to offer creative and varied products.

The global Canned Wine market has been segmented based on alcoholic content into low-alcohol, medium-alcohol, and high-alcohol. The category for low-alcohol wine was predicted to hold the largest market share in 2023. Low-alcohol wine offers a moderate drinking experience that lets people have several glasses without feeling the effects of a greater alcohol level. Because of this feature, low-alcohol canned wine is appropriate for get-togethers, picnics, and other events when prolonged ingestion is preferred. The segment of medium alcohol is expanding at the quickest rate. Consumers are becoming more conscious of their alcohol consumption as health and fitness become more important. Canning wine with a modest alcohol content fits nicely with this trend by providing a well-balanced and moderate choice for individuals who want to drink more mindfully.

Regional Analysis

Based on region, the global canned wine market has been divided into North America, Europe, Asia-Pacific, and the rest of the world. North America consists of the US and Canada. The European canned Wines market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The canned wine market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The rest of the world's canned wine market comprises the Middle East, Africa, and Latin America.

The North American regional sector maintained the largest market share for Canned Wines. Convenient and portable alcoholic beverage options have become increasingly popular among North American consumers. Due to its compatibility with these evolving consumer preferences, canned wine is becoming a more appealing option for events outside, such as picnics and camping. Younger consumers, millennials and Gen Z in particular, make up a sizable portion of the consumer base in the area, and they are more willing to explore novel and inventive alcoholic beverage styles. Convenience, sustainability, and various flavor experiences, all of which canned wine may provide, are frequently valued by these generations[VS1] .

Moreover, the European market has been persistently growing over the forecast period. With 54.8 million hl, Italy is the world's largest wine producer, followed by France and Spain. Though customers now favor inexpensive wines, their increased discretionary money is anticipated to drive a desire for higher-quality canned wines shortly. Increasing domestic wine production and consumption in Europe is anticipated to positively impact regional market expansion.

Additionally, Asia Pacific is anticipated to experience the quickest growth over the forecast period. In some Asia-Pacific nations, economic growth has resulted in a rise in disposable income. With increased purchasing power, consumers are more likely to investigate and test various beverage options, including novel formats like canned wine.

Furthermore, the rest of the world's Canned Wine market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the region's temperature and storage considerations, rising urbanization, changing consumer preferences, tourism, and the expat population, which are all contributing factors to the market expansion.

Key Findings of the Study

• The global canned wine market is expected to reach USD 4.09 billion by 2032, at a CAGR of 13.60% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the many Asian countries witnessing a rise in the wine culture. The market for canned wine is expanding due to growing consumer knowledge and appreciation of wine varieties, especially those available in cans.


• Based on product, the sparkling segment was attributed to holding the largest market in 2023.


• Beach Juice, E & J. Gallo Winery, IBG Wines, Shamps Beverage LLC, Sans Wine Co, Winesellers Ltd., Precept Wine, LLC, Castel Freres, Grupo Penaflor, Treasury Wine Estate, Union Wine Company, The Family Coppola, and Constellation Brands, Inc are the key market players.