Buy Now Pay Later (BNPL) market is predicted to reach USD 75.75 billion at a CAGR of 25.80% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Buy Now Pay Later (BNPL) market”.

The Buy Now Pay Later (BNPL) market is estimated to register a CAGR of 25.80% during the forecast period of 2023 to 2032.

MRFR recognizes the following companies as the key players in the global Buy Now Pay Later (BNPL) market— 

• Affirm, Inc.


• Klarna Inc.


• Splitit Payments, Ltd.


• Sezzle, Perpay Inc.


• Zip Co, Ltd.


• PayPal Holdings, Inc.


• AfterPay Limited


• Openpay


• LatitudePay Financial Services


• HSBC Group.

Market Highlights

The global Buy Now Pay Later (BNPL) market is accounted to register a CAGR of 25.80% during the forecast period. It is estimated to reach USD 75.75 billion by 2032.

The growing use of smartphones and faster internet have made it possible for consumers and retailers to send and receive money via digital payment methods. The most popular payment technologies are credit cards, debit cards, and mobile payments, which support the Buy Now Pay Later (BNPL) market growth. The risk of rising consumer debts is restraining the market growth. Additionally, the rising consumer awareness of online payment methods is anticipated to spur the use of Buy Now Pay Later (BNPL), which is anticipated to promote the growth of the global Buy Now Pay Later (BNPL) market.

Segment Analysis

The global Buy Now Pay Later (BNPL) market has been segmented based on channels, enterprises, and end users.

On the basis of channel, the market is segmented into online and POS. The online segment was attributed to holding the largest market share in 2022 due to the widespread use of online applications, and the growth of online payments.

Based on enterprises, the global Buy Now Pay Later (BNPL) market has been segmented into large enterprises and small & medium enterprises. The large enterprises segment was expected to hold the largest market share in 2022 due to the widespread option of BNPL payment solutions to give their clients an inexpensive payment method.

Based on end users, the global Buy Now Pay Later (BNPL) market has been segmented into retail, healthcare, leisure & entertainment, automotive, and others. The retail segment was expected to hold the largest market share in 2022 due to the increase in consumer spending on day-to-day needs.

Regional Analysis

The global Buy Now Pay Later (BNPL) market, based on region, has been divided into the North America, Europe, Asia-Pacific, and Rest of the World. North America consists of US and Canada. The Europe Buy Now Pay Later (BNPL) market comprises of Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Buy Now Pay Later (BNPL) market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia-Pacific. The Rest of the World Buy Now Pay Later (BNPL) market comprises of Middle East, Africa, and Latin America.

The largest market share for Buy Now Pay Later (BNPL) was maintained by the North American regional sector. This increase is attributed to the presence of a large number of major players in the region. Additional factors promoting market growth include increased investor investments, government support, and the viability of the technology in the area. The implementation of stringent rules, the growing trend of using online payment methods, and the considerable presence of significant technology providers and major production companies all have an impact on the U.S. market.

Moreover, the European market has been persistently growing over the forecast period. The demand for Buy Now Pay Later (BNPL) is driven by rising online shopping services for consumers. An increase in online payment mathods supports the market expansion.

Additionally, due to the increasing emphasis placed on digital payments such as Google Pay, Amazon Pay, PayPal, and others, Asia Pacific is anticipated to experience the quickest growth over the forecast period. The Asia Pacific market will benefit from a growing emphasis on online payment options.

Furthermore, the Rest of the world's Buy Now Pay Later (BNPL) market is divided into the Middle East, Africa, and Latin America. This growth is attributed to the region's rising use of online payment methods. Government support, a rise in investor interest, and the viability of technology in the sector are all contributing factors to the expansion of the market.

Key Findings of the Study

• The global Buy Now Pay Later (BNPL) market is expected to reach USD 324.7 billion by 2032, at a CAGR of 25.80% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market due to the increasing emphasis placed on digital payment methods.


• Based on end users, the retail segment was attributed to holding the largest market in 2022, with an approximate market share of X–X%.


• Affirm, Inc., Klarna Inc., Splitit Payments, Ltd., Sezzle, Perpay Inc., Zip Co, Ltd., PayPal Holdings, Inc., Afterpay Limited, Openpay, Latitudepay Financial Services, HSBC Group.