Bone Broth Market is predicted to reach USD 3.02 billion at a CAGR of 6.00% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Bone Broth Market”.

The cMarket is estimated to register a CAGR of 6.00% during the forecast period of 2024 to 2032.

MRFR recognizes the following companies as the key players in the global Bone Broth Market— Campbell Soup Company (U.S.), Del Monte Foods (U.S.), Kettle & Fire (U.S.), Bonafide Provisions (U.S.)., Essentia Proteins (U.S.), Bare Bones Broth Co., (U.S.), Ancient Nutrition (U.S.), Bluebird Provisions (Canada), Green Pasture Farms (U.K.), and FOND BONE BROTH LLC., (U.S.).

Bone Broth Market Highlights

The global Bone Broth Market is accounted to register a CAGR of 6.00% during the forecast period and is estimated to reach USD 3.02 billion by 2032.

The surge in awareness regarding the health advantages of bone broth, coupled with the readily available options of various animal broths like chicken, beef and pork, significantly contributes to the escalating consumption rates.

Segment Analysis

The global Bone Broth Market has been segmented based on Type and Distribution Channel.

Based on the Type, the market is segmented into Chicken, Beef, Turkey, and Others. The Chicken segment was attributed to holding the largest market share in 2023. The chicken meat segment rules the market, as it is the most favored meat for other meats. Moreover, the availability, low prices, and the fact that it can be used in different ways to prepare a variety of dishes are other factors driving the growth of the demand. Chicken is regarded as a healthier protein source and is, therefore, one of the most consumed meats in the category. 

Based on the Distribution Channel, the Bone Broth Market has been segmented into Foodservice and Retail. The Retail segment was expected to hold the largest market share in 2023. Supermarket destinations and hypermarkets are large retail units that provide various items like food, beverages, and household items. There is a considerable number of brands available at competitive prices in these outlets, and shoppers can easily access the products they need. However, these physical stores are greatly popular since they give multiple discounts, more than one payment option, and a user-friendly customer experience. Supermarkets and hypermarkets concentrate on their ability to maximize product valuation to generate inflation. Supermarkets and hypermarkets are regularly used by companies as their main distribution channels because of their specific audience base.

Regional Analysis

The global Bone Broth Market, based on region, has been divided into North America, Europe, Asia-Pacific, and Rest of the World. North America consists of the US and Canada. The Europe Bone Broth Market comprises Germany, France, the UK, Italy, Spain, and the rest of Europe. The Bone Broth Market in Asia-Pacific has been segmented into China, India, Japan, Australia, South Korea, and the rest of Asia-Pacific. The Rest of the World Bone Broth Market comprises the Middle East, Africa, and Latin America.

The largest market share for the Bone Broth Market was maintained by the North American regional sector. The escalation of poultry food consumption, together with the number of animal rendering plants, mainly impacts market growth. The "National Renderers Association" says that around 300 rendering plants get to produce 22.1 million pounds of rendered items in a year. Therefore, it increases the processing of bones, which makes bone-broth production by traders more extensive. On top of this, the increased number of cafes and food services also causes a surge in it because it is well-known to be a rich source of nourishing minerals for bones.

Moreover, the Europe market has been persistently growing over the forecast period. Europe takes the lead among the market segments as the high claim for organic and nutritious food and the strong purchasing power enable people to afford the products. By 2022, the total area in the EU that has been brought under organic production has grown to 16.9 million hectares. In 2022, compared to 2021, the number of organic producers in the EU has grown by 10,8%, reaching 419,112 farms. Bone-based broths have been experiencing a great demand as the processing industry gets it rolling for health and wellness foods, especially in Europe. For that reason, European manufacturers strive continuously to increase their broth range due to retail expansion. Let me take Borough Broth, for instance. This is a U.K.-based company that successfully managed to reach a higher number of consumers in October 2023 through the introduction of their new products, the Free Range Organic Chicken Bone-based broth and the Grass Fed Organic Beef-based broth for Waitrose (supermarket chain) consumers.

In Asian countries, the youth segment mostly has a great demand for health & fitness supplies, which is the dominant reason for the soaring popularity of bone broth. As per a recent study, Indian attitudes, actions, and lifestyles have changed. During the 2019 study, when compared to the 2020 survey, enthusiasm rose almost 60% across all categories. An estimated 26% of Indians were practicing yoga, 11% were doing cardiovascular exercises, and 10% were doing body weight exercises. Being health conscious reduces weight and increases the demand for health products. This increases the global market in the health industry. As per the article appearing in The Economics Times, the number of health-conscious consumers in India would rise from 108 million in the calendar year 2020 to 176 million in 2026, as per the report.

Furthermore, the rest of the world's Bone Broth Market is divided into the Middle East, Africa, and Latin America. There is a growing tendency towards eating healthy in these regions. In 2022, about 13% of Brazil's GDP was spent on healthcare. With a population count of approximately 214 million inhabitants, healthcare spending in Brazil reached an amount of 1,124 U.S. dollars per capita for that same year. As people gain more understanding of the health benefits of bone broth, they tend to know that this product is rich in protein, collagen, and amino acids, which in turn are used for bone and joint health, gut health, and general well-being.

Key Findings of the Study

• The global Bone Broth Market is expected to reach USD 3.02 billion by 2032, at a CAGR of 6.00% during the forecast period.


• The Asia-Pacific region accounted for the fastest-growing global market because of the growing fortified food and beverage industry and the dietary supplement industry.


• Based on Type, the Chicken segment was attributed to holding the largest market in 2023, with an approximate market share of 55–60%.


• Campbell Soup Company (U.S.), Del Monte Foods (U.S.), Kettle & Fire (U.S.), Bonafide Provisions (U.S.)., Essentia Proteins (U.S.), Bare Bones Broth Co., (U.S.), Ancient Nutrition (U.S.), Bluebird Provisions (Canada), Green Pasture Farms (U.K.), and FOND BONE BROTH LLC., (U.S.) are the key market players