Asia-pacific Whey Protein Ingredients Market is predicted to reach USD 38.49 million at a CAGR of 8.10% during the forecast period 2023-2032

Market Research Future (MRFR) has published on the “Global Asia-pacific Whey Protein Ingredients Market”.

Asia-pacific Whey Protein Ingredients Market Hightlights

According to the MRFR analysis, the Asia-Pacific Whey Protein Ingredients market was valued at USD 17.94 million in 2022 and is projected to reach USD 38.49 million by 2030 at a CAGR of 8.10%.

The key factors driving the growth of the Whey Protein Ingredients market include a surge in health and wellness awareness among the population, particularly with an increasing emphasis on fitness and dietary nutrition. Rising disposable incomes across the region enable greater spending on health supplements, including whey protein, to meet nutritional needs and support active lifestyles. Furthermore, the expanding sports and fitness sector, driven by governmental health initiatives and a growing number of fitness enthusiasts, boosts the demand for protein-rich supplements. The proliferation of digital marketing and e-commerce platforms significantly enhances consumer access to a diverse range of whey protein products, facilitating market growth by bridging the gap between manufacturers and end consumers.

COVID-19 Impact on the Whey Protein Ingredients Market

The impact of the COVID-19 pandemic on the Asia-Pacific Whey Protein Ingredients market was significant. The COVID-19 pandemic has had a significant impact on whey protein ingredient consumers such as food and beverages manufacturers, nutritional and supplement manufacturers, and sports and fitness nutritional product manufacturers. The pandemic has disrupted supply chains and caused logistical challenges across the region which has resulted in difficulties in sourcing whey protein ingredients to food and beverages manufacturers to manufacture whey protein ingredient-based food and beverages. Additionally, the closure of restaurants, hotels, and other food service establishments has led to a decline in demand for whey protein ingredients based on processed foods and beverages, which further led to a decline in the demand for whey protein ingredients. Nutritional and supplement manufacturers: With the pandemic increasing awareness of the importance of maintaining a healthy immune system, there has been a surge in demand for nutritional and dietary supplements. This has positively affected the demand for whey protein ingredients which are being incorporated to manufacture nutritional and dietary supplements. However, supply chain disruptions have also impacted the availability of these ingredients, leading to price fluctuations and potential shortages. Sports and fitness nutritional product manufacturers: The closure of gyms, fitness centers, and sporting events during the pandemic has resulted in a decline in demand for sports and fitness nutritional products that contain whey protein ingredients which has led to a decline in the demand for overall whey protein ingredients. As, many individuals have shifted their exercise routines to home-based workouts or outdoor activities, reducing the need for these products. Economic uncertainty and reduced disposable income have also influenced consumers' purchasing decisions, impacting the sales of these products. Overall, while the pandemic has affected whey protein ingredient consumers across various industries, the extent of the impact varies depending on the specific sector.

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Competitive Landscape

The Asia Pacific whey protein ingredients market is distinguished by the presence of regional and local players. The rising demand for dietary supplement products, increasing fitness and sports nutrition trends, and increasing disposable income levels across the Asia-Pacific region are further expected to drive the growth of the Asia-Pacific whey protein ingredients market during the forecast period. The market is moderately fragmented with rising competition, product launches, increasing collaborative partnerships, and other strategic decisions to achieve operational efficiency.

The business model developed by manufacturers in the Asia Pacific whey protein ingredients market includes manufacturing advanced whey protein ingredients products. Mergers and collaborations were also observed to expand the company's product portfolio, as well as the introduction of new products. The growth of prominent industry players is dependent on various factors, such as market conditions, government support, and industry development. Key manufacturers are also focusing on investing in R&D activities. This will boost market growth in the upcoming future. The key players operating in the Asia-pacific Whey Protein Ingredients market comprise Carbery (Ireland), Morinaga Milk Industry Co Ltd (Japan), FrieslandCampina Ingredients (The Netherlands), LACTALIS Ingredients (France), Milk Specialties Global (USA), Arla Foods Ingredients Group P/S (Denmark), DMK Group (Germany), Fonterra Cooperative Group Ltd. (New Zealand), Glanbia PLC (Ireland), Kerry Group Plc (Ireland), and among others.

Segmentation

By Type

• Whey Protein Isolate: Whey protein isolate (WPI) is a highly refined version of whey protein, a protein naturally found in milk. It's produced by filtering out most of the fat, lactose, and other non-protein components from whey, leaving behind a concentrated protein powder. This filtration process typically results in a powder that's at least 90% protein, making it an excellent source of essential amino acids for building and repairing muscle. The key factor that drives the growth of whey protein isolate is its expanding application in various industries. Whey protein isolates are not only used in sports nutrition products but are also finding applications in the food and bakery industry. They are used as functional ingredients in products such as protein bars, shakes, and baked goods. The versatility of whey protein isolates makes them an attractive choice for manufacturers in various sectors, driving the growth of the market. Agropur (Canada), Lactalis Ingredients (France), DMK Group (Germany), and Arla Foods Ingredients Group P/S (Denmark) are actively manufacturing whey protein isolates in the Asia-Pacific region.


• Whey protein Concentrate: Whey protein concentrate is a type of ingredient that is derived from milk during the process of cheese production. It contains a high concentration of proteins, typically ranging from 70-80% depending on the product. The growing health consciousness among consumers is driving the growth of the whey protein concentrates ingredient market. Whey protein concentrates are known for their high protein content, as well as their low lactose and fat content, making them an attractive choice for health-conscious individuals. In recent years, there has been an increasing focus on maintaining a healthy lifestyle and adopting a balanced diet. Whey protein concentrates are seen as a convenient and effective way to supplement protein intake, especially for those who are involved in physical activities or are looking to build muscle. Moreover, with the rise in popularity of whey protein concentrate-based fitness and sports nutrition products has a demand for whey protein concentrates which further drives the growth of the market.


• Whey Protein Hydrolysates: whey protein hydrolysates have antioxidant, antimicrobial, and antihypertensive properties. The demand for whey protein hydrolysates is increasing among people who are more inclined toward weight management. WPH can help preserve muscle mass during weight loss, which is crucial for maintaining a healthy metabolism and burning more calories at rest. This muscle-sparing effect prevents the "skinny-fat" look while supporting weight loss goals. For instance, according to the Arla Foods Ingredients Group P/S (Denmark) is a global leader in value-added whey solutions said that numerous scientific studies suggest that incorporating diets rich in proteins, particularly high-quality proteins such as whey, can have a positive impact on weight control and the overall composition of the body. This includes reducing body fat and/or preserving muscle mass. In addition, the company also mentions that whey protein aids in diminishing body weight, waist circumference, and fat mass while safeguarding lean body mass in the process of weight loss.

By Category

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  Dairy and Frozen Desserts: The increase in demand for whey protein-based dairy and frozen desserts across the region is a key driver of the growth of the whey protein ingredients market. One of the main factors is Rising consumer awareness about health and wellness: There is a growing awareness among consumers about the importance of a balanced diet and the role of protein in supporting overall health and fitness. Whey protein, being a high-quality protein source, is widely recognized for its nutritional benefits. This increased awareness is driving the demand for whey protein-based dairy and frozen desserts which in turn increases the demand for whey protein ingredients among the consumers who manufacture whey protein-based whey protein-based dairy and frozen desserts. Furthermore, consumers are seeking alternatives to traditional dairy and frozen desserts that offer higher protein content, better taste, and improved health benefits.

  
  


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  Bakery & Confectionery: The key factor driving the growth of the market are Expansion of the functional food market: The demand for functional foods, which offer additional health benefits beyond basic nutrition, is on the rise. Whey protein ingredients, known for their functional properties such as emulsification, water-binding, and foaming, can enhance the texture, shelf life, and overall quality has led to the incorporation of whey protein ingredients in Bakery & Confectionery products. Thus, the expansion of the functional food market is driving the adoption of whey protein ingredients in the bakery and confectionery industry. Furthermore, whey protein ingredient manufacturers are expanding their presence in the Asia-Pacific countries to supply whey protein ingredients to meet consumers' needs, which includes manufacturing bakery products. For instance, in 2019, Lactalis Ingredients (France) opened its subsidiary Lactalis Ingredients China, and structurally fully supports the Chinese market. Lactalis Ingredients China aimed to develop its whey protein ingredient offer to support the Chinese demand for bakery products.

  
  


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  Beverages: The high demand for whey protein ingredients in the sports industry for beverages is indeed a significant driver of market growth. Here are the reasons why this demand is contributing to the growth of the whey protein ingredients market. For instance, the sports industry is increasingly recognizing the benefits of incorporating whey protein into their diets. Whey protein is highly regarded for its high biological value, containing all the essential amino acids necessary for muscle recovery and growth which has led to increased demand for whey protein ingredients among beverage manufacturers.

  
  


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  Dietary Supplements: Dietary supplements refer to supplements that contain vitamins, minerals, and amino acids. These supplements are intended to complement or enhance an individual's diet. Dietary supplements come in different forms, including capsules, tablets, powders, liquids, and gummies. Diabetes is a chronic condition that affects the body's ability to regulate blood sugar levels. People with diabetes often need to manage their carbohydrate intake and maintain a healthy weight. Whey protein, which is low in carbohydrates and high in protein, can be an effective dietary supplement for individuals with diabetes. The increasing awareness of the role of nutrition in managing these health conditions, coupled with the proven benefits of whey protein ingredients, has driven the growth of the whey protein ingredients-based dietary supplements market. Consumers are seeking natural and effective ways to support their health, and whey protein supplements provide a convenient and accessible option.

  
  


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  Nutrition Supplements: The nutrition supplements segment currently dominates the Asia-Pacific whey protein ingredients market. The phenomenon is driven by a combination of socioeconomic and health-oriented trends, which underlines the region's growing interest in wellness and fitness. As growing middle-class populations in Asia-Pacific countries adopt more health-conscious lifestyles, there has been a shift to nutritional supplements to fill nutritional gaps, boost immunity, and improve physical performance. This trend is particularly evident among millennials and the working population, who are looking for convenient and effective nutritional solutions to supplement their fast-paced lives. With its high biological value and rich amino acid profile, whey protein has emerged as the cornerstone of this nutritional revolution, valued for its muscle repair, weight management, and overall health benefits.