Elsevier Unveils ScienceDirect AI in 2025 to Revolutionize Research Efficiency
U.S. Advertising Sector Sees Highest Spending in Retail Sales
By Shubhendra Anand , 02 January, 2024
Advertising is a vital part of the retail industry as it helps grow businesses in various ways. The retail market is increasing the demand among consumers with the help of proper advertising. Therefore, digital advertising is important to enhance the e-commerce sector with online sales. A survey shows that advertising-based companies are expected to spend USD 400 billion on ads in the United States in 2023.
Based on the survey conducted on the advertising sector shows that the United States is set to increase its spending on the advertising industry to improve awareness related to goods and services in 2023. The advertising industry expects to enhance its rate of sale by increasing the expenditure on the number of ads in 2023. the advertising industry works differently from the direct seller to consumer parameters. A sector that handles advertising products and services differs from the companies responsible for their production. One online shopping app or market is accountable for advertising the products and increasing sales in online retail selling. Data from another source noted that the retail industry will be responsible for 15.2 percent of total ad spending in the United States for 2023.
The survey reports that the entertainment and media sector accounts for a 12.2 percent share of total advertising spending in the United States for 2023, followed by financial services with 0.7 percent nationwide. Retail sales top the chart with a 15.2 percent share in the United States advertising sector for the year 2023. The healthcare sector and business services account for 10.1 and 8.1 percent of advertising spending 2023.
The online advertising market is increasing the e-commerce sector in the United States as it improves the sales of products and services. In 2023, one of the surveys reports that 70 percent of the spending on the advertising sector is in online formats in the United States. Digital advertising revenue is expected to surpass USD 400 billion by the end of 2027 when the United States plays a significant role in the advertising industry's growth.
Forecast Growth In US Net Advertising Revenue
Latest News
Elsevier Unveils ScienceDirect AI in 2025 to Revolutionize Research Efficiency
In March 2025, Elsevier launched ScienceDirect AI, a world-renowned leader in science and health information science. This state-of-the-art generative AI tool can potentially transform the industry with its revolutionary advances in research. This…
EV Revolution: Battery Prices Drop Below USD 100/kWh Amid China's Dominance of the Market in 2025
The global electric vehicle (EV) industry has reached a pivotal milestone. The average price of lithium-ion battery packs has dropped below the USD 100 per kilowatt-hour (kWh) threshold, a benchmark long considered critical for achieving price parity…
China Accelerates Push for Domestic EV Chips Amid Global Trade Tensions in 2025
In 2025, China will focus on self-sufficiency in high-tech industries by further integrating domestically produced semiconductor chips into the country\'s electric vehicle (EV) industry. By doing so, China aims to reduce reliance on foreign…
General Motors Leverages AI to Revolutionize Manufacturing in 2025
GM will implement artificial intelligence (AI) in the company's facilities in 2025 to improve safety, quality, and efficiency. This appears to be another strategic initiative from GM aimed at innovation and operational improvement.
At GM, one of the…
Honda and Renesas Collaborate for Next-Gen Software-Defined Vehicles in 2025
In January 2025, Honda Motor Co., Ltd. and Renesas Electronics Corporation declared a strategic collaboration to create a high-performance system on a chip (SoC) designed for Software Defined Vehicles (SDVs). This cooperation is intended to bolster…
Shubhendra Anand
Head Research
Latest News
EV Revolution: Battery Prices Drop Below USD 100/kWh Amid China's Dominance of the Market in 2025
China Accelerates Push for Domestic EV Chips Amid Global Trade Tensions in 2025
General Motors Leverages AI to Revolutionize Manufacturing in 2025
Honda and Renesas Collaborate for Next-Gen Software-Defined Vehicles in 2025
