Kayak Accessories Market Analysis

In-depth Analysis of Kayak Accessories Market Industry Landscape

The market for kayak accessories is expected to grow at a 3.85% CAGR during 2020-27 or around USD 279.6 Mn till then according Market Research Future (MRFR). Kayaking has always been a popular sport that is participated by many people. At the present time kayaks are used for different purposes such as fishing, jumping, white-water paddling, outdoor exploration, visiting, salvaging during floods etc or play-sailing/ free-style and work. Improvement in materials and design has had a major impact on this type of gear market. Manufacturers always strive to come up with light weight products that can last longer while at the same time offering better functionality due to advancement in technology. For example some paddle designs have ergonomic handles; others are adjustable while other still have paddle blades that are built for efficiency purposes such as fast flowing water. Consequently, the market offers devices made from cutting-edge materials and incorporating contemporary design tendencies which meet changing needs of customers interested in obtaining high-quality technologically advanced goods. Age, ability and interest of consumers are important factors in the kayak accessories market. Different demographic groups will however have different accessory needs. Safety gear and other beginners’ equipment is what the first-time paddlers look for while experienced ones would go for equipment as per their intended use such as sport fishing or touring. It is therefore mandatory that manufacturers should understand these characteristics in order to satisfy the varied tastes and preferences of various customer segments. Furthermore, outdoor trends and adventure sports form the basis of market dynamics. With more people taking up outdoor activities and engaging in adventurism, there has been an increase in demand for kayak accessories that promote such undertakings. The demand for all-around products suitable for kayak fishing, camping trips and long distance expeditions increases with consumers’ looking out for multifunctional items to compliment their general outdoor utilization, resulting into a shift towards specialized accessories meant to cater particular needs of adventurers. Distribution channels including specialty outdoor retailers, online platforms and sporting goods stores determine how easily accessible kayak accessories are. This offers buyer a wide range of alternatives to choose from like comparison features, reading reviews among others before making purchasing decisions. In just about two decades now, E-commerce has changed retail marketing strategy by allowing manufactures sell globally with ease on Kayak Accessories.