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Pet Snacks & Treats Market Size

ID: MRFR//5964-HCR | 90 Pages | Author: Snehal Singh| June 2024

Pet Snacks & Treats Market is experiencing dynamic shifts influenced by various factors that collectively shape its market dynamics. One of the primary drivers fueling this market's growth is the increasing humanization of pets. As pets become integral members of households, pet owners are more inclined to pamper them with high-quality and indulgent snacks and treats. The shift in consumer behavior towards viewing pets as companions and family members drives the demand for premium and nutritious pet snacks, leading to the overall expansion of the market.
Another significant factor contributing to the market dynamics is the growing awareness of pet health and wellness. Pet owners are becoming more conscious of the ingredients in pet snacks and treats, seeking products that promote the well-being of their furry companions. This trend has led to an increased demand for natural, organic, and functional ingredients in pet snacks, driving manufacturers to innovate and offer healthier alternatives. The emphasis on pet health is reshaping the product landscape, with an array of options catering to specific dietary needs and preferences, influencing the overall market dynamics.

The e-commerce boom is another critical element shaping the Pet Snacks & Treats Market. The convenience of online shopping has transformed how pet owners access and purchase pet products. E-commerce platforms provide a wide array of choices, allowing consumers to explore different brands, read reviews, and select products that align with their pets' preferences and dietary requirements. The ease of online shopping has significantly expanded the market reach for pet snacks and treats, enabling manufacturers to connect with a broader audience and facilitating market growth.

The rise of premiumization in the pet industry is a noteworthy trend influencing the market dynamics. Pet owners are willing to spend more on high-quality and specialized snacks and treats for their pets, driven by the desire to provide the best possible care and experiences. This shift towards premiumization has created opportunities for innovative and unique products, such as gourmet treats, functional snacks, and customized options, contributing to the diversification of the market and impacting its overall dynamics.
North America is anticipated to lead the market for pet snacks & treats throughout the forecast period, driven by the rising number of pet owners in the region. The growing emphasis on pet care is a key factor fueling the growth of the pet snacks & treats market in North America. Europe is also expected to capture a substantial share of the global pet snacks & treats market, primarily due to increasing concerns about pet health, where pets are regarded as integral family members rather than just animals. The Asia-Pacific region is projected to exhibit the highest Compound Annual Growth Rate (CAGR) during the forecast period, attributed to changing lifestyles, increased disposable income, and the expanding pet care industry in the region.





Changing demographics and lifestyles also play a role in shaping the market dynamics of pet snacks and treats. With a rise in urbanization and busy lifestyles, pet owners are seeking convenient and portable snack options for their pets. Treats that offer on-the-go convenience and address specific needs, such as dental health or stress relief, are gaining popularity. This change in consumer behavior is influencing product development and marketing strategies, reflecting the evolving demands of pet owners and impacting the market dynamics.

Furthermore, the increasing focus on sustainability and ethical sourcing practices is becoming a key driver in the pet snacks and treats market. Pet owners are increasingly looking for products that align with their values, including those related to environmental conservation and ethical treatment of animals. This has led to a demand for sustainable packaging, responsibly sourced ingredients, and transparency in manufacturing processes. Companies embracing these principles are gaining a competitive edge, and as consumer preferences continue to shift towards sustainable options, the market dynamics are adapting to meet these changing expectations.

In conclusion, the Pet Snacks & Treats Market is undergoing dynamic changes driven by factors such as the humanization of pets, the emphasis on health and wellness, the influence of e-commerce, the trend towards premiumization, changing demographics and lifestyles, and the growing focus on sustainability. As these factors continue to evolve, the pet snacks and treats market is expected to witness sustained growth, with manufacturers adapting to meet the diverse needs and preferences of pet owners while contributing to the overall well-being of pets around the world.

Pet Snacks & Treats Market Overview


Pet Snacks & Treats Market Size is Estimated to Reach USD 101.3 Billion by 2030 and it will register a CAGR of 5.65% during forecast period 2022 to 2030. Pet snacks & treats are the chewables and eatables offered to pets as a mode of appreciation and even as health supplements. Pet snacks are mainly eatables, whereas, treats are available in the form of both eatables and chewables. The global pet snacks & treats market is a minor but significant segment of the global pet food market, and it is gaining pace owing to the surging adoption of pets across the globe and increasing affection of owners towards their pets. An increasing acceptance of pet adoption is being witnessed among the high- and middle-income population base. This is also contributing towards the surging sales of pet snacks and treats. However, allergies due to active ingredients present in pet snacks is creating hurdles in the growth of the market.Pet Snacks & Treats Market.jpgThe market players are anticipated to witness lucrative opportunities during the forecast period due to the rising demand for pet treats and snacks incorporated with functional ingredients having a positive impact on immune system, cognitive health, gut health, heart, skin & coat, joints, calming or motion sickness and dental care or oral health.


Pet Snacks & Treats Market Segmentation


The global pet snacks & treats market has been segmented based on type, pet, category, distribution channel, and region.


By type, the global pet snacks & treats industry has been classified as chewable, and eatables.


On the basis of pet, the global pet snacks & treats market has been divided into dogs, cats, birds, fish, and others.


The global market has also been segregated, on the basis of category, into conventional, and organic.


By distribution channel, the global pet snacks & treats market has been classified as store based and non-store based. The store based segment is further segregated into supermarket and hypermarket, specialty stores, specialty stores, and others.


The global pet snacks & treats industry has been studied with regard to four key regions—North America, Europe, Asia-Pacific, and the rest of the world.


The North American pet snacks & treats market has further been segmented into the US, Canada, and Mexico. The European pet snacks & treats market has been classified as the UK, Germany, France, Italy, Spain, and the rest of Europe. The pet snacks & treats market in Asia-Pacific has been divided into China, India, Japan, Australia and New Zealand, and the rest of Asia-Pacific. The pet snacks & treats industry in the rest of the world has been segmented into South America, the Middle East, and Africa.


Regional Market Summary


Global Pet Snacks & Treats Market Share (%), by Region, 2021


Global Pet Snacks & Treats Market Share (%), by Region, 2021


Source: Secondary Sources and MRFR Analysis


North America is expected to dominate the market for pet snacks & treats during the forecast period owing to the increasing number of pet ownership in the region. The increasing focus on pet care in the region is driving the growth of North America pet snacks & treats market. Europe is also expected to hold a significant share of the global pet snacks & treats market due to the rising concerns regarding pet health, as pets are considered as a crucial family member rather than an animal. The market in Asia-Pacific is projected to register the highest CAGR during the forecast period due to the changing lifestyle of people, rising disposable income, and growing pet care industry.Recent DevelopmentsPet snack and treat market is booming, with pet owners increasingly spoiling their furry companions. Here's a look at the latest trends:Eco-Conscious Choices: Sustainability is a growing concern for pet parents. Eco-friendly packaging and treats made with upcycled ingredients are gaining traction.Nutrient Powerhouse Treats: Pet owners are seeking treats that go beyond just a reward. Products enriched with vitamins, probiotics, and omega-3 fatty acids are popular choices, promoting pet health and well-being.Market on the Rise: Industry analysts predict a steady growth rate of 5% for the pet snack and treat market, reaching a value of over $22 billion by 2034Here are some specific examples from recent months:July 2023: Hill's Pet Nutrition launched a new line featuring treats made with insect protein and MSC-certified pollock, catering to pets with sensitive stomachs .New Facility Investment: Mars Incorporated, a major pet food player, opened its first Asian research and development center in April 2023. This signifies a growing focus on pet nutrition innovation across the globe The pet snack and treat industry is evolving to meet the demands of health-conscious and environmentally responsible pet owners. We can expect to see even more innovative and specialized products emerge in the coming months.


Global Market, By Type



  • Chewables

  • Eatables


Global Market, By Pet



  • Dogs

  • Cats

  • Birds

  • Fish

  • Others


Global Market, By Category



  • Conventional

  • Organic


Global Market, by Distribution Channel



  • Store-Based


    • Supermarket and Hypermarkets

    • Specialty Stores

    • Others


  • Non-Store-Based


Global Market, by Region




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • Germany

    • France

    • Italy

    • Spain

    • UK

    • Rest of Europe




  • Asia-Pacific

    • Japan

    • China

    • India

    • Australia and New Zealand

    • Rest of Asia-Pacific




  • Rest of the World (RoW)

    • South America

    • Middle East

    • Africa




Key Players in the Global Market



  • Mars Incorporated (US)

  • Nestlé S.A. (Switzerland)

  • Colgate-Palmolive Company (US)

  • The J. M. Smucker Company (US)

  • LUPUS Food (Santa Luzia)

  • Diamond Pet Foods (US)

  • Charlee Bear Products (US)

  • Addiction Foods (US)


Intended Audience



  • Pet snacks & treats manufacturers

  • Raw material suppliers and distributors

  • Pet snacks & treats subcomponent manufacturers

  • Traders, exporters, and importers

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