Display Driver Companies

The Competitive Landscape of Display Driver Market:

The display driver market, valued at over $8 billion in 2022, is a crucial cog in the ever-evolving world of visual technology. These integrated circuits act as interpreters, translating digital data into vibrant displays for smartphones, TVs, laptops, and more. Navigating this competitive landscape requires understanding the key players, their adopted strategies, and the factors influencing market share.

Key Players

• ROHM Semiconductor


• Synaptics Inc.


• Himax Technologies, Inc.


• Firepower Integrated Technology Inc


• Novatek Microelectronics Corporation


• Raydium Semiconductor Corporation


• FocalTech Systems Co., Ltd


• MediaTek Inc.


• Silicon Works Co., Ltd.

Strategies Adopted by Key Players:

• Vertical integration: Controlling various stages of the supply chain, from silicon production to chip design, to secure cost and quality advantages.


• Strategic partnerships: Collaborating with display panel manufacturers and device OEMs to optimize driver performance for specific applications.


• Diversification: Expanding into emerging segments like automotive and wearable displays to mitigate market dependence on smartphones and TVs.

• Technological differentiation: Focusing on cutting-edge technologies like low-power OLED drivers, multi-touch integration, and advanced color management algorithms.


• Cost leadership: Optimizing manufacturing processes and targeting price-sensitive segments to gain market share.


• Strategic acquisitions: Acquiring smaller players with complementary technologies or regional strengths to accelerate growth.

Factors Shaping Market Share:

• Display technology: The increasing adoption of OLED displays, with their superior image quality and lower power consumption, is driving demand for specialized OLED drivers.


• Application trends: The booming mobile gaming and AR/VR markets are creating opportunities for high-performance, low-latency drivers.


• Regional demand: Emerging markets like China and India are witnessing a surge in smartphone and TV shipments, impacting driver market growth.


• Technological advancements: Advancements in materials and fabrication processes are enabling the development of smaller, faster, and more efficient drivers.

Emerging Trends and Future Outlook:

• Smart home and IoT: The integration of displays into smart home devices and wearables is creating new opportunities for specialized drivers.


• Flexible displays: The development of foldable and rollable displays necessitates flexible driver solutions, opening up a new market segment.


• MicroLED technology: The increasing adoption of microLED displays in high-end TVs and automotive applications is expected to drive demand for advanced driver ICs.

Latest Company Updates

ROHM Semiconductor:

• December 2023: ROHM announces the BD71832GWV, a high-efficiency OLED driver IC with integrated current-boosting circuit, enabling reduced power consumption and higher luminance in automotive displays. 


• November 2023: ROHM debuts the ML8511Q series, a DC-DC converter for AMOLED backlight applications, offering high efficiency and improved image quality. 

Synaptics Inc.:

• January 2024: Synaptics showcases its ClearView AMOLED display driver technology at CES 2024, promising improved power efficiency and reduced motion blur.


• December 2023: Synaptics announces collaboration with BOE Technology to develop next-generation flexible OLED displays with integrated touch sensors.