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Acrylamide Tertiary Butyl Sulfonic Acid Market Share

ID: MRFR//0229-HCR | 140 Pages | Author: Chitranshi Jaiswal| May 2024

Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) is a crucial chemical compound used in various industries, including water treatment, oil recovery, and personal care products. As demand for ATBS continues to rise, companies in this market are employing different market share positioning strategies to gain a competitive edge. One common strategy is differentiation, where companies focus on creating unique features or benefits in their ATBS products to stand out from competitors. For example, they may emphasize the purity or stability of their ATBS, or highlight its effectiveness in specific applications such as enhanced oil recovery.

Using acrylamide tertiary-butyl sulfonic acid as water treatment chemicals, as textile auxiliaries, for paints and coatings, and as oilfield chemicals. Osmosis membranes are widely used for water treatment in the municipal and commercial sectors, widening the growth. It is also used for pretreatment of water for boilers and also in the cooling towers thus boosting up the growth.

Another strategy is cost leadership, where companies aim to become the lowest-cost producer in the ATBS market. This can involve investing in efficient manufacturing processes, securing access to low-cost raw materials, or optimizing supply chain logistics to minimize expenses. By offering competitive prices, companies can attract price-sensitive customers and gain market share from competitors who are unable to match their prices.

Additionally, companies may pursue a niche market strategy, focusing on serving a specific segment of the ATBS market. This could involve targeting a particular industry or application where there is high demand for specialized ATBS products. For example, a company might focus on supplying ATBS for use in water treatment applications, where there is a growing need for effective and environmentally friendly solutions.

Furthermore, companies may pursue a regional expansion strategy, where they seek to capture market share in specific geographical regions. This could involve establishing local manufacturing facilities or distribution networks to better serve customers in target markets. By focusing on regional markets, companies can tailor their products and services to meet the unique needs and preferences of customers in different areas.

Moreover, companies in the ATBS market may collaborate with partners or engage in strategic alliances to strengthen their market position. This could involve forming partnerships with suppliers to ensure a stable supply of raw materials, or collaborating with distributors to expand their reach in target markets. Strategic alliances can also enable companies to access new technologies or distribution channels that they may not have access to on their own.

Lastly, companies may invest in marketing and branding initiatives to enhance their market share positioning. This could involve promoting the benefits and features of their ATBS products through advertising campaigns, participating in industry trade shows and conferences, or sponsoring events to increase brand awareness. By building a strong brand presence, companies can differentiate themselves from competitors and attract loyal customers who trust their products and services.

Global Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market Overview


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market Size was valued at USD 7.10 Billion in 2023. The Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market industry is projected to grow from USD 7.95 Billion in 2024 to USD 17.50 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.36 % during the forecast period (2024 - 2032). The growing market for acrylic fibre products in coatings and paints, water treatment, personal care, and textile auxiliary items, which offer qualities like high solubility and low viscosity, are the key market drivers enhancing the market growth.


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market Overview


Form: Secondary Research, Primary Research, MRFR Database and Analyst Review


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market Trends




  • The growing demand for coatings and paints, water treatment, personal care, and textiles auxiliaries & acrylic fiber applications is driving the market growth




The demand for acrylic fibres and textile accessories, as well as coatings and paints, water treatment, personal care, and coatings, is increasing, which is driving the market for acrylamide tertiary-butyl sulfonic acid to grow. The high solubility and low viscosity of the granular/powder segment would likely cause it to rule the market over the projection period. using acrylamide tertiary-butyl sulfonic acid as water treatment chemicals, paint and coating additives, textile auxiliary materials, and oilfield chemicals. Osmosis membrane is frequently used for water treatment in both the municipal and commercial sectors, which is growing the market. In order to speed up development, it is also used to pre-treat water for boilers and cooling towers. When ATBS are used as emulsions for painting and coating, the production of grit is reduced and the resistance of paints and coatings to scrubbing is increased. An increase in the applications of ATBS is what is driving the growth of the market value and size for acrylamide tertiary-butyl sulfonic acid.


A secondary acrylamide Butyl sulfonic acid is a very versatile molecule with a wide range of usage in various industries thanks to its remarkable thermal and hydrolytic stability. It is a unique chemical that gives its polymers a range of properties, including lubricity, enhanced performance at high temperatures, divalent cationic solidity, and more. It is also a vinyl polymer with a sulfonic acid group, and polymers have a wide range of uses, including textiles, personal care items, water treatment, paints and coating agents, and other things.


The demand for acrylamide tertiary butyl sulfonic acid has increased dramatically over the last ten years. The demand from the textile, paint and coating, personal care, and other industries has given manufacturers the opportunity to increase output, which will help them satisfy the need that existed before. Demand from suppliers has increased in tandem with demand from manufacturers. These reasons have significantly boosted the market's need for acrylamide tertiary butyl sulfonic acid because demand is coming from both suppliers and manufacturers. Thus, driving the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market revenue.


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market Segment Insights


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Form Insights


The Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market segmentation, based on Form, includes Powder, Pellet, and Others. Powder segment accounted for the largest revenue share in 2022. The market is anticipated to experience rapid growth in the near future due to the rise of the water treatment and enhanced oil industries, where ATBS is heavily used.


Figure 1:  Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market, by Form, 2022 & 2032 (USD Billion)


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market, by Form


Form: Secondary Research, Primary Research, MRFR Database and Analyst Review


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Application Insights


The Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market segmentation, based on Application, includes Water Treatment Chemicals, Paints & Coatings, Adhesives, Textile Auxillaries, Oilfield Chemicals, Personal Care, and Others. Oilfield chemicals segment dominated the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market in 2022. The field of enhanced oil recovery, where AMPS is applied in the purest form, is where ATBS finds its most important primary use. Due to its wide range of applications, ATBS was recognised as one of the most promising products on the market.


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market dominated this market in 2022 (45.80%). North America is home to the vast majority of businesses that deal with acrylamide tertiary butyl sulfonic acid applications. There was a high need for ATBS in the area as a result. Further, the U.S. Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market held the largest market share, and the Canada Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market was the fastest growing market in the North America region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2:  ACRYLAMIDE TERTIARY-BUTYL SULFONIC ACID (ATBS) MARKET SHARE BY REGION 2022 (USD Billion)ACRYLAMIDE TERTIARY-BUTYL SULFONIC ACID (ATBS) MARKET SHARE BY REGION


Form: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market accounted for the healthy market share in 2022. The demand in this region is boosted by the expansion of exploratory operations in the United States and Canada as well as the presence of suppliers and manufacturers of paints and coatings. Further, the German Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market held the largest market share, and the U.K Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market was the fastest growing market in the European region


The Asia Pacific Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market is expected to register significant growth from 2023 to 2032. The demand for ATBS is increasing in Asia Pacific as a result of end-user industries such water treatment, textile auxiliary products, paints & coatings, personal care, and many more. There are many distributors and suppliers of ATBS in the Asia Pacific region, which increases market demand. Moreover, China’s Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market held the largest market share, and the Indian Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market was the fastest growing market in the Asia-Pacific region.


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) industry to benefit clients and increase the market sector. In recent years, the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) industry has offered some of the most significant advantages to medicine. Major players in the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market, including VINAI ORGANICS LIMITED, TOAGOSEI CO. Itd, WeylChem International GmbH, All Plus Chemicals Co. Itd, Merck KGaA, Thermo Fisher Scientific Inc., Vizag Chemicals, Acar Chemicals, Spectrum Chemical Manufacturing Corp., and TCI Chemicals, are attempting to increase market demand by investing in research and development operations.


Thermo Fisher Scientific Inc. (Thermo Fisher) delivers medical equipment, analytical instruments, reagents and consumables, software, and services to satisfy the demands of challenging analytical challenges in research, diagnostics, and clinical laboratories. It offers solutions for cellular biology, synthetic biology, and flow cytometry. Mass spectrometry, genetic sequencing, electron microscopy, protein, and molecular biology research equipment are just a few of the many products that the company sells. The company offers services to companies in the environmental, industrial quality, and process control sectors, as well as to academic and research institutes, governmental organisations, pharmaceutical and biotech companies, clinical diagnostic laboratories, and environmental companies. It provides its products and services through its direct sales force, online sales, and third-party distributors across the Americas, Asia-Pacific, and Europe. The headquarters of Thermo Fisher are located in Waltham, Massachusetts, in the US.


The science and technology corporation Merck KGaA (Merck) is a branch of E. Merck KG. Additionally, it produces high-tech materials, cosmetic active ingredients, coating pigments, organic light-emitting diode (OLED) materials, liquid crystal combinations, and materials. These medications are recommended for the treatment of cancer, MS, and infertility. Merck also provides a comprehensive selection of products, including complete flow cytometry systems, flow cytometry tools and kits, cell lines, antibodies, test assays, analytical reagents, lab water systems, gene editing tools, and cell lines. The company offers services to the healthcare, performance materials, and life sciences industries. It can be found in the Asia-Pacific, Latin America, Middle East, Africa, and Africa. Merck's corporate headquarters are in Darmstadt, Hesse, Germany.


Key Companies in the Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) market include



  • VINAI ORGANICS LIMITED

  • TOAGOSEI CO. Itd

  • WeylChem International GmbH

  • All Plus Chemicals Co. Itd

  • Merck KGaA

  • Thermo Fisher Scientific Inc.

  • Vizag Chemicals

  • Acar Chemicals

  • Spectrum Chemical Manufacturing Corp.

  • TCI Chemicals


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Industry Developments


October 2021: Vinati Organics invested Rs. 800 crores in order to boost sales. Manufacturer of specialised chemicals and organic intermediaries Vinati Organics Ltd. is now finalising investments totaling Rs. 800 crore in order to boost its top line. A butyl phenol factory is now being built, and production of acrylamide tertiary-butyl sulfonic acid (ATBS) has recently finished growing. It has also started the merger process with Veeral Additives Pvt. Ltd (VAPL) in order to meet a revenue target of 2,000 crore in 2022–23. "An antioxidants plant should start in January 2022 after the merger is complete," claims VAPL.


November 2023


Induron Protective Coatings has made the announcement that its newest product, Novasafe, has reached the market. The furfuryl-modified, thick-film, ceramic-filled novolac epoxy known as Novasafe is capable of withstanding the harshest conditions that are often seen in treatment facilities.


According to William Seawell, the technical service manager for Induron, "Water and wastewater treatment plant owners, operators, and engineers are under more pressure than they have ever been before to protect our national water infrastructure." It is becoming more necessary to have longer immersion coating service life in light of the fact that the volume of the influent is growing, the chemical intensity of the influent is expanding, and the regulatory pressure is rising.


Seawell continued by saying, "Thick film ceramic epoxy technology has been Induron's method of choice for protecting buried ductile iron pipe interiors, water tank interiors, and water treatment plant interiors for a number of years." "Induron is bringing that same technology to the most extreme service environments encountered in treatment plants with the introduction of Novasafe ceramic novolac," the company said in response to the issues that the industry is facing.


It is possible for Novasafe to achieve what treatment plant operators want in the most harsh situations with one less coat compared to typical epoxies and with less film thickness than polyurethane/polyurea. This is because Novasafe's formulation chemistry is unique in the industry. Novasafe is able to achieve this goal because to the one-of-a-kind resin and filler combination that it offers.


Novasafe is able to tolerate exposure to sulfuric acid at all concentration levels for lengthy periods of time, which serves as a standard for comparison in terms of performance. However, the range of 93-97% has traditionally been difficult for un-baked novolac products, even in the oil and gas sectors, where this is a major concern. Although many industrial novolacs are able to handle diluted or 98% sulfuric acid, this range has historically been problematic.


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Market Segmentation


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Form Outlook



  • Powder

  • Pellet

  • Others


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Application Outlook



  • Water Treatment Chemicals

  • Paints & Coatings

  • Adhesives

  • Textile Auxillaries

  • Oilfield Chemicals

  • Personal Care

  • Others


Acrylamide Tertiary-Butyl Sulfonic Acid (ATBS) Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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