Europe Fondant Market is predicted to reach USD 486.9 million at a CAGR of 6.7% during the forecast period 2023-2030

Market Research Future (MRFR) has published on the “Global Europe Fondant Market”.

Market Synopsis

According to the MRFR analysis, the Europe Fondant Market Size was valued at USD 273.4 million in 2021. The Europe Fondant market industry is projected to grow from 2021 to USD 486.9 million by 2030, exhibiting a compound annual growth rate (CAGR) of 6.7% during the forecast period (2022 - 2030).

Fondant is a type of sugar paste that is commonly used in the baking and confectionery industry. It is a smooth, pliable icing that is used to cover cakes, cupcakes, cookies, and other baked goods to give them a smooth, polished finish. Fondant is made from sugar, water, and glucose syrup, which are heated and then mixed to form a pliable dough-like texture.

COVID-19 Impact on the Europe Fondant Market

The COVID-19 pandemic has impacted numerous industries throughout the world. The outbreak has caused disruption and volatility in the global capital markets and authored an economic slowdown during 2020. Governments across the globe have issued several stages of lockdown to curb the spread of the virus, leading to the closure of offices, cafes, restaurants, shopping malls, etc. Also, the restrictions on cross-border movements have limited international tourism, and the transport of goods across regions, and caused severe supply chain issues. Though the outbreak has had no negative effect on sales of essential goods, the non-essential have witnessed a negative impact on its demand. As social events, the functioning of restaurants, cafes & bakeries, and public gatherings have been restricted, the demand for fondant was also affected during the pandemic. In addition, the rise of work-from-home culture during the pandemic has also impacted the fondant market positively. During the initial days of the pandemic, various countries’ governments in the European Union restricted the movement of the public in closed spaces and had limits on the maximum number of people that can be gathered in a place. This made many manufacturing units including fondant manufacturers operate the production facilities at reduced capacity. Moreover, as the regional governments had imposed several health initiatives, manufacturers were imposed with the burden of operating the workers according to the stipulated rules and regulations. The pandemic has changed various aspects of consumers across the world including self-health, home maintenance, food habits, etc., which had impacted their buying behavior. As people were restricted from going out and gatherings and the introduction of work from home has made a significant population of consumers try bakery & confectionery products at home which is marked by the surge in the home baking trend in the European region. The government-led lockdowns have impacted the consumer’s purchase decisions during the pandemic as many retail stores were closed. However, e-commerce channels played a major role in buying essential things. As consumers are increasingly getting accustomed to the convenience provided by e-commerce sites, manufacturers are witnessing increased demand from such sales channels. The impact on the pricing of fondant is majorly based on the raw material cost, apart from the labor cost and other input costs. Sugar being a vital raw material, the price fluctuations during COVID-19 have impacted the manufacturers’ profit margins. As the overall sugar consumption decreased during the pandemic and exports have been retarded, the sugar prices were fluctuating in the region.

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Competitive Landscape

Europe fondant market is projected to register a CAGR of 6.7% during the review period. The market's growth can be attributed to the surging demand of fondant from various sectors such as food, and bakeries. The Europe fondant market is moderately competitive, as the key players are continuously focusing on the adoption of growth strategies to enhance their market position. The key players operating in the Europe fondant market are Dawn Food Products, Inc., Zeelandia International, Puratos Group, COUPLET SUGARS SA, Arctos Creme Sp. z o.o., Holger Food Group Sp. z o. o., Pfeifer & Langen GmbH & Co. KG, JF Renshaw Ltd., Danone S.A., and Barry Callebaut are the front-runners in the market, owing to brand reputation, product differentiation, financial stability, and strong distribution network.

Segmentation

By Product Type

1. Rolled Fondant: Rolled Fondant is the most typical fondant, which resembles smooth pie crust and is frequently wrapped around cakes to cover them as well as sliced into strips or other forms for decorating. Some specialty shops sell it in sheets, but one can also buy it in dough form and roll it themselves. Moreover, the ingredients for rolled fondant include sugar, water, and corn syrup. The addition of gelatin or glycerin helps in shape and sculpting. Marzipan and royal icing were often used to decorate elaborate wedding cakes, but rolled fondant are more widely used alternative because those two ingredients, raw egg whites and almond meal, are difficult to utilize when baking for large crowds due to allergies. Curiously, powdered sugar and melted marshmallows can also be used to make rolled fondant, but that technique is far less frequent.


2. Poured Fondant: Poured Fondant is a creamy, liquid dessert topping or coating that is frequently used on cakes, pastries, candies, and other sweets. It provides a beautiful, slightly sheer glaze for a cake or cupcake that may be produced in whatever color an individual chooses. Moreover, poured fondant is usually made by mixing confectioners’ sugar, water, and corn syrup. The three ingredients are blended by manufacturers in a saucepan and stirred until the sugar is dissolved.


3. Sculpting Fondant: Sculpting fondant consists of a harder consistency and is used to create busts and other sculptures. Like rolled fondant, the sugar paste or gum paste completely hardens, making it possible to utilize it to create larger cake decorations like bride and groom figures or substantial flowers. Moreover, the presence of companies providing wedding cakes with bride and groom figures, or substantial flowers are set to use sculpting fondant which in turn would contribute to its segmental growth.


4. Gumpaste Fondant: Gumpaste is a type of rolled fondant that turns rigid when fully dried. It is frequently employed to fashion edible sculptures, flowers, and other objects. It is also slightly more resilient than fondant, allowing someone to roll it out into thin layers without worrying about it splitting. Moreover, gum-tex powder is used in gum paste to increase its stability and toughness. Gum-Tex, which functions similarly to gum paste, can also be added in small amounts and kneaded into fondant. 

By Application

1. Confectionary: Confectionery is sometimes referred to as a confection and is associated with foods that are high in sugar. The term "confectionery" describes the technique of making sugar-based desserts or delicacies, frequently using pastillage. Confectionary usually includes sugar candies, chocolates, candied fruits and nuts, chewing gum and many more. Fondant plays an important role in the confectionary application such as seed crystallization in fudge and chewy candies as well as in base material for frosting and icing.


2. Bakery: The bakery segment is further bifurcated as cakes, donuts, muffins, and others. The others include biscuits and cookies. A bakery is a business that creates, and markets baked goods made with flour, like bread, cookies, cakes, pastries, and pies. Some retail bakeries also fall within the café category, providing coffee and tea to clients who want to eat the baked products there.

By End User

1. Bakery Industry/Chains: Bakery Industry mainly refers to the food sector that uses grains. Breads, cakes, pies, pastries, baked pet treats, and similar items may be grain-based cuisine. The industry includes bakeries as well as the tools, materials, and delivery personnel needed to run it. Hence, the growing consumption of breads, cakes, pastries, and baked production across Europe coupled with the wide usage of fondant in it for various purposes such as filling of cakes, decoration purposes are expected to positively contribute to its segmental growth.


2. Commercial Food Service: The term "commercial food service," sometimes known as "market-oriented," refers to establishments whose main goal is to make money off the sale of food and drink items. Most food services fall under this heading. Restaurants, banquet facilities, and caterers are typical examples. Regardless of structure, they are all businesses that exist only to offer food and beverages, albeit they range in terms of overall food kind, quality, and service.


3. In-store Bakery: In-Store bakeries are usually found in various location such as convenience stores, petrol stations, consumer club warehouses, and food supermarkets. They range from a full-service bakery generating a large variety of baked goods to a small bakery manufacturing just one or two items with basic tools. The necessary product's type and design are heavily influenced by the sort of shop. Moreover, in-store bakery usually falls into three categories such as a large variety of baked goods are produced by the fully equipped or full-range bakery using a comprehensive range of ingredients. The bakery makes solely cakes, muffins, and cookies, for example, or a narrower selection of baked goods.


4. Artisan Production: Artisan production usually includes the production of a wide variety of cakes, bread, and other bakery products from scratch. Moreover, artisan production is a labor-intensive procedure that places a focus on age-old practices and manual labor. For the dough to ferment properly and the goods to bake to perfection, bakers meticulously regulate the temperature and humidity of their workspace. Since bakers must closely monitor the dough's development to ensure neither overfermentation nor underfermentation, these techniques call for a high level of competence and knowledge.


5. Other Retail Sector: Others segment usually include household and culinary arts. Culinary arts refer to everything that goes into a meal, from the appetizer to the main. This could apply to snacks, lunch, dinner, or morning. Soups, salads, proteins, cereals, vegetables, and other foods can all be included. Moreover, the serving method could be buffet, family-style, small dishes, or passed appetizers. Hence, the growing culinary arts industry has increased the demand for various types of fondants such as rolled fondant, poured fondant, sculpting fondant and gumpaste fondant to prepare various types of confectionary and bakery products which in turn would boost its market growth.

By Distribution Channel

1. B2B: A business-to-business (B2B) transaction, usually referred to as a B-to-B transaction, is a type of transaction between businesses. Examples include a transaction between a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to transactions that take place between businesses rather than between a business and a specific consumer. The presence of various major players operating in bakery and confectionary industry usually uses B2B channel for purchasing fondant which is widely in various products such as donuts, muffins, cakes, chocolates, and many more would eventually contribute to its segmental growth.


2. B2C: Business-to-consumer (B2C) refers to the practice of selling goods and services directly between an organization and the customers who will ultimately use them. B2C enterprises are the businesses that sell directly to consumers. The onset of covid-19 has increased the usage of fondant for making cakes in household which is usually considered under B2C channel and further contributes to its segmental growth. For instance, according to MRFR analysis, in February 2021, the people residing in Great Britain have enjoyed the opportunity to cook in the kitchen during the lockdown.

By country

1. 
   

   Germany: There is a notable market for premium, artisanal fondant products with prominent labels in Germany. Innovative flavors, sustainable processes, and healthy choices represent a few of the major trends affecting consumer preferences. The market shows a trend in preference for DIY baking and internet marketing, that supports German consumers growing need for convenient fondant options that may be customized.

   
   


2. 
   

   UK: The fondant market in the UK has observed an increase in demand for natural and premium remedies which promote clean label ingredients. Innovative flavors and hues, in addition to healthy selections, have influenced customer preferences. In an effort to meet consumer demands for convenience and personalization in cake decorating, the market is also seeing a shift towards online retail channels and DIY baking trends.

   
   


3. 
   

   Italy: There is a growing shift in the Italian fondant market toward artisanal and quality products. In reaction to consumer requests for healthier options, natural ingredients and clean labeling are important factors to take into consideration. Furthermore, the industry is seeing a trend toward creative flavors and personalization, which is indicative of Italian customers' love for one-of-a-kind and customized cake decorations.

   
   


4. 
   

   Spain: Premium and unique offerings are in high demand in the fondant industry in Spain. Consumer preferences are being shaped by health-conscious choices and clean label products. Spanish consumer growing curiosity in convenient and environmentally friendly options is reflected in the market's tendency towards online retail and sustainable packaging.

   
   


5. 
   

   France: Premium and artisanal variations are undoubtedly favored in the French fondant market. Healthy options and ingredients with clear labels have been chosen by consumers. The market reflects tastes and colors that are cutting edge as well as a growing need for sustainable packaging. French consumers value fondant items that combine quality and uniqueness.

   
   


6. 
   

   Poland: The fondant market in Poland shows the growing demand for luxurious, natural possibilities. Consumer tastes are influenced by creative flavors, health-conscious choices, and components displayed on clean labels. In addition, the industry has seen a shift in favor of online retail channels, which reflects Polish consumers growing curiosity in do-it-yourself baking trends and fondant products ease.

   
   


7. 
   

   Rest of Europe: The fondant market in the rest of Europe is characterized by a desire for luxurious, natural products. Consumer tastes are shaped by unique flavors, health-conscious choices, and parts listed on clean labels. With a focus on convenience and customized fondant choices for a wide range of European consumers, the sector reflects a trend toward purchasing goods online and DIY baking.